Banking
Experts Back ‘Say No to AVEs’ Campaign by AMEC

By Modupe Gbadeyanka
A worldwide campaign recently launched by the International Association for Measurement and Evaluation of Communication (AMEC) tagged ‘Say No to AVEs’ has received the backing of leading international communication and public relations academics.
The movement is calling for an end to the use of Advertising Value Equivalents (AVEs) as a purported measure of editorial media publicity.
AMEC issued a statement detailing 22 reasons that AVEs are a flawed method of evaluation for PR, which further explains why AVEs are invalid and misleading.
Also, the Barcelona Principles supported by professional PR and communication industry bodies worldwide stated that AVEs were not the value of PR or communication.
Communication and PR academics recommend that industry professionals use valid social science research methods for evaluation.
The press release, distributed in the Nigeria by P+ Measurement Services, a leading and fastest growing Independent Communications and PR measurement agency in Nigeria, is a member of AMEC.
According to the Academic Advisory Group to AMEC, which comprises Professor Anne Gregory, University of Huddersfield, UK; Professor Jim Macnamara, University of Technology Sydney (Chair); Dr Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR); Professor Brad Rawlins, Arkansas State University; Professor Don Stacks, University of Miami; Emeritus Professor Tom Watson, Bournemouth University, UK; and Professor Ansgar Zerfass, University of Leipzig, “Industry research studies indicate that so-called ‘advertising value equivalents’ (AVEs), also referred to ‘equivalent advertising value’, are still used by up to a third of PR and corporate communication practitioners worldwide despite irrefutable evidence that the calculation is invalid and misleading.
“AVEs, which equate the value of editorial media coverage with the cost of an equivalent amount of advertising, have been discredited as an evaluation method by a number of research studies on the grounds that:
- They confuse value with cost, using an estimate of the cost of paid media advertising as the alleged value of editorial media publicity. The value of advertising is not measured by how much it costs. So such comparisons are conceptually and practically flawed;
- Furthermore, the estimated ‘cost’ figures are hypothetical (what paid media advertising would have cost if purchased in the same media). Advertising is selectively placed and, in many instances, would not be placed in the media in which editorial publicity appears;
- Advertising and PR are not equivalent. While advertising is controlled in terms of placement and content, editorial media coverage is uncontrolled and variable in terms of placement, content, and tone and needs to be analysed qualitatively as well as quantitatively;
- PR involves a much wider range of communication activities than editorial media coverage (e.g., Web sites, events, community relations) for which AVEs are irrelevant;
- AVEs make no contribution to demonstrating outcomes or impact of communication, which should be the focus of evaluation.”
Banking
Access Bank CEO Calls for Stronger Collaboration to Boost African Trade
By Adedapo Adesanya
The chief executive of Access Bank Plc, Mr Roosevelt Ogbonna, has called for stronger collaboration among policymakers, financiers and businesses to accelerate trade within Africa and unlock the continent’s economic potential.
Mr Ogbonna made the call at the Access Bank Africa Trade Conference (ATC 2026) held in South Africa, where he said Africa must address structural barriers that continue to limit the growth of intra-continental commerce despite its vast market opportunities.
Speaking during his opening remarks, the Access Bank chief noted that the conference was convened to continue conversations which started at the inaugural edition in 2025 on how Africa can expand trade within the continent while strengthening its participation in global markets.
He noted that Africa’s share of global trade remains relatively small, stressing that fragmented trade corridors and structural bottlenecks continue to hinder the growth of commerce across the continent.
“The reality is that Africa still controls a small share of global trade. The corridors are still fragmented and more aspirational than functional, and too many small businesses that aspire to trade across Africa remain constrained”.
Further speaking, Mr Ogbonna explained that stakeholders at last year’s conference agreed on three key priorities for transforming Africa’s trade landscape. The priorities he listed include breaking down silos between policymakers, financial institutions and businesses, building a trade ecosystem driven by reliable data and analytics, and developing systems that support both large corporations and smaller businesses seeking to expand across borders.
He noted that the 2026 edition of the conference is not a fresh start but a continuation of efforts to drive meaningful progress in intra-African trade. According to him, since the last edition of the conference, some progress has been made across key sectors of the economy.
“We have seen value chains emerging across agriculture, manufacturing and services, and we are seeing African brands crossing borders and building a global presence,” he said.
Mr Ogbonna also pointed to the growing role of technology platforms in reducing friction in areas such as payments, logistics and market access. He, however, acknowledged that the gains remain uneven across the continent, with progress concentrated in a few markets and specific trade corridors.
The Access Bank Chief urged stakeholders across the continent to move beyond dialogue and take concrete steps that will strengthen trade relationships among African countries, emphasising that Africa’s economic transformation would depend largely on the willingness of businesses and institutions to collaborate more effectively.
“This conference must not end as another talking shop. It must become the birthplace of a movement that contributes to transforming intra-African trade,” he urged.
Banking
Global Money Week: CBN Urges Customers to Safeguard PINs, Passwords
By Adedapo Adesanya
The Central Bank of Nigeria (CBN) has warned banking customers to safeguard their financial information by never sharing their personal identification numbers (PINs), passwords, and other sensitive banking details with anyone.
The apex bank, in a post obtained from its X handle on Monday, advised customers as the world observes Global Money Week 2026 amid rising cases of fraud and scams targeting unsuspecting bank customers.
It emphasised that even individuals claiming to be bank officials should not be trusted with personal banking information.
“Protect your money by protecting your information. As we mark Global Money Week 2026, remember: your PINs, passwords, and banking details should never be shared with anyone, not even someone claiming to be from your bank. Stay alert. Stay safe.”
The warning comes amid worries as fraudsters often impersonate bank officials via phone calls, text messages, or emails to trick customers into revealing sensitive data. This has been made worse with the development of artificial intelligence (AI).
Global Money Week is an annual international campaign that promotes financial literacy, money management, and consumer protection. It is being observed worldwide, including in Nigeria, with a focus on safe banking practices.
This year’s theme, Smart Money Talks, focuses on supporting young people to talk openly about money, develop essential financial skills, and make informed decisions that build long‑term confidence and financial well‑being
Throughout Global Money Week, people and institutions will carry out programmes that will aid learning about the necessary money management skills, attitudes and behaviours needed to make smarter future financial decisions.
Topics like scams and fraud awareness, managing finances, understanding transactions and protecting consumer rights will also be explored across the world.
Banking
Fintech Group Backs CBN Move to Strengthen Banking Security
By Adedapo Adesanya
The Fintech Association of Nigeria has backed the recent slew of regulatory measures by the Central Bank of Nigeria (CBN), saying it will strengthen banking security, curb fraud and boost trust.
Mr Oluwaseun Adesanya, National Treasurer of the association, in an interview with the News Agency of Nigeria (NAN) in Lagos over the weekend, said the policies, including restricting banking applications to a single device, were designed to safeguard the financial ecosystem.
He said the regulator introduced the measures to improve security, protect customers and strengthen confidence in digital banking platforms.
Mr Adesanya, speaking on the sidelines of an induction and award ceremony organised by the Chartered Institute of Bankers of Nigeria (CIBN), said improved security will enhance convenience for customers and reinforce trust in financial institutions.
Mr Adesanya added the reforms would also help banks reduce losses from non-performing loans by strengthening credit facility frameworks.
“This will bring more sanity into the financial system and help banks avoid making provisions for loans that are no longer performing,” he said.
He noted that the regulatory initiatives were aimed at creating a safer environment for stakeholders across the financial services industry.
Last week, the CBN made some fresh regulatory moves aimed at strengthening the Nigerian banking ecosystem, including the announcement of new baseline standards requiring financial institutions to deploy automated anti-money laundering (AML) systems.
The new framework sets minimum standards for automated anti-money laundering solutions designed to strengthen the detection and reporting of financial crimes within Nigeria’s rapidly digitising financial ecosystem.
The CBN explained that the guidelines establish a baseline structure for financial institutions to deploy advanced monitoring tools capable of flagging suspicious financial activities instantly.
Also, it directed Nigerian banks to flag suspected fraud Bank Verification Numbers (BVNs) after a 24-hour watchlist from May 1, as well as updates on phone numbers linked to a BVN shall be allowed only once in a lifetime.
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