First Bank Backs 2018 Social Media Week

By Modupe Gbadeyanka

The 2018 Social Media Week (SMW), Lagos, scheduled to take place from February 26 through to March 2, 2018 has received the huge backing of First Bank of Nigeria Limited.

The programme, which is Africa’s largest tech and digital media event, takes place at the Landmark Event Centre, Victoria Island, Lagos.

The Social Media Week is a platform where business leaders, global thinkers, entrepreneurs, Fintech firms, and media entrepreneurs converge to brainstorm.

To make it bigger and better, First Bank is sponsoring the event for the third time to facilitate the evolution of technology in Africa with focus on having everyone who attends for business or pleasure, powered up the digital way.

On Monday, the lender hosted a panel session at the event to deliberate on the topic ‘Financial Inclusion: Banking the Unbanked’, which was moderated by  Mr Ugo Dre, CEO of Nairametrics.

The session also had the Team Lead, Product Design at FirstBank Digital Lab, Munachimso Duru; CEO, Cowrywise,  Razaq Ahmed; and CEO, Fint.ng, Chiwete John-Njokanma as panellists.

Speaking on the event, First Bank’s Group Head, Marketing & Corporate Communications, Ms Folake Ani-Mumuney, stated that social media plays the critical role of bridging the gap in diverse areas of human activities, keeping the world connected and abreast of trends and events.

“At First Bank, we are committed to leveraging the opportunity social media provides to deploy cutting-edge technology, deliver seamless banking services and a delightful customer experience,” the lender’s spokesperson said.

She also encouraged participants at the Social Media Week 2018 to make out time to visit First Bank’s digital lounge for an experiential digital engagement at the event.

First Bank is activating its Digital Lounge at the event where participants will have the opportunity to engage directly with the bank’s digital products and services.

It will also host an App Fair all through the event to give SME technology entrepreneurs the opportunity to present their apps at the digital lounge.

There will be exciting games with several prizes to be won such as iPhone X, smart bracelets, power banks, free airtime and cash prizes.

Participants will have the opportunity participate in the First Bank ‘Expressions on cards’ campaign and can pick up their customized cards at the event.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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