By Dipo Olowookere
Nigeria’s most valuable bank brand, First Bank of Nigeria Limited, has felicitated with their customers, acknowledging their immense contributions to the Bank’s success.
For over 120 years, the FirstBank has established itself as a brand of strength and dynamism, always striving to provide the best financial solutions and deliver to its stakeholders at all times.
The Bank noted that customers are the reason for its varied bundles of products to give them the advantage and take their business to the next level.
FirstBank said small business owners are being positioned with the SMEConnect programme to build capacity and foster the growth and development of SMEs in Nigeria.
“Customers delight us with the use of our products and services uniquely designed to create value and convenience for their daily transactions,” the Bank disclosed.
It added that, “Even the young customers bring their action-packed lifestyles to bear on the brand and this has led to the creation of trendy financial products and services to support their quest for adventure.
“Young people have access to the XploreFirst account, a special savings account with opportunity for scholarships and lots more; and the Expressions on Cardwhich enables them carry fond memories on customized debit cards which can be used anywhere in the world.”
According to FirstBank, they can also transfer funds, pay bills, buy airtime, shop and stay updated on the latest global trends from their mobile phones with Firstmonie, FirstMobile app and the LOOP – FirstBank’s lifestyle and shopping app; carry out banking transactions from anywhere in the world with Firstonline internet banking services as well as share and receive love at home and abroad through the Money Transfer Services at FirstBank.
It further disclosed that premium customers always take the lead in their businesses and get supported with effective financial tools and services uniquely designed to suit their lifestyles; products such as the Platinum MasterCard and the Visa Gold Card which gives them unlimited power to spend anywhere in the world and mortgage products to deepen their stakes in real estate.
“Because of their support, we have been named the ‘Most Valuable Bank Brand in Nigeria’ by the globally renowned ‘The Banker Magazine’ of the Financial Times Group and ‘Best Retail Bank in Nigeria’ by The Asian Banker, both awards for five consecutive times.
“Also, FirstBank was recently awarded ‘the Most Customer Friendly Bank’ at the BusinessDay Annual Banking Awards, 2016.
“We remain committed to our customers as encapsulated in our pay-off line ‘You First.’
“Our brand promise is to always deliver the ultimate ‘gold standard’ of value and excellence to all stakeholders and we would continue to strive for a better way of delivering first-class service and experience,” the Bank said.
Aduragbemi Omiyale