GTBank Launches 737 App, Allows Phone Number as Account Number

By Aduragbemi Omiyale

A mobile application designed around the evolving financial needs, digital habits and everyday experiences of young Nigerians has been launched by Guaranty Trust Bank (GTBank) Limited, the banking subsidiary of Guaranty Trust Holding Company (GTCO) Plc.

Known as 737 App, this platform represents another deliberate step to carry the young ones along, as it recognises that this demography is increasingly mobile-driven, digitally connected and accustomed to managing different aspects of their lives from their phones, GTBank has developed an application that fits into the lifestyle of the young average Nigerian, experiencing life more and banking less.

The 737 App, available on the Google Play Store and Apple App Store, offers seamless digital onboarding for new and existing customers and uses customers’ phone numbers as account numbers, making account details easier to remember and share.

It also offers a free virtual Naira Mastercard for online payments on international platforms such as Amazon, Netflix, Spotify and AliExpress.

Its Scan to Pay feature enables faster transfers by eliminating manual account entry, while savings tools support future goals. Customers can also access instant loans and conveniently pay for airtime, data and utility bills.

“We recognise that younger generations have an evolving relationship with money and financial services. They are technology-driven, digitally connected and increasingly intentional about how they spend, save and pursue their ambitions.

“Our responsibility is to understand these changing behaviours and translate them into financial solutions that fit seamlessly into their lifestyles. The 737 App reflects this commitment, bringing together the convenience, speed and accessibility they expect, while providing the tools to support their financial aspirations and plan for the future.

“This reflects the group’s broader commitment to continuously innovate around the needs of the younger generation,” the chief executive of GTBank, Mrs Mariam Olusanya, stated.

“Over the years, we have remained deliberate about creating products and opportunities that make financial services more accessible, relevant and rewarding for young people, empowering them to pursue their ambitions and make the most of life,” she added.

For GTBank, engaging the younger generation goes beyond providing access to banking services. It is about understanding how young people live, work, connect, spend and plan for the future, and developing solutions that fit these realities. This commitment has shaped the bank’s product innovation over the years, from GTCrea8, which offers young people free banking services, to a growing suite of digital solutions that make managing money easier, faster and more accessible.