By Modupe Gbadeyanka
The latest edition of mediafacts Book by mediaReach OMD has been released and it focuses on providing in-depth media overview, covering consumption of media, ranking of stations & publications, media investment trends, top categories & advertisers, demographic understanding of consumers.
It also provides vital information and statistics about markets in terms of key facts, economic indicators, etc.
mediaReach OMD has been instrumental in publishing the mediafacts Book annually (since 2001) with an objective to organize Media information in the West & Central Africa region; making it easily accessible and useful to all.
Over the years, mediafacts book has become a key resource for marketing professionals in West and Central Africa region. The latest edition, covers 24 markets in the WCA region i.e. Nigeria, Ghana, Cameroon, Benin, Burkina Faso, Cote d’Ivoire, Democratic Republic of the Congo, Gabon, Mali, Niger, Senegal, Togo, Gambia, Liberia, Sierra Leone, Guinea, Guinea Bissau, Equatorial Guinea, Rwanda, Chad Republic, Mauritania, Congo Brazzaville, Central African Republic and Cape Verde.
mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches.
Last year, mediaReach OMD published a 10 year trends report to commemorate over a decade of mediafacts Book.
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