By Modupe Gbadeyanka
The Sounds of ALAT competition put in place by Wema Bank Plc has been won by a budding artist, Onyelisigwe Bright.
With this win, his song has been adopted as the latest brand jingle for the digital banking application of the leading innovative financial institution in Nigeria.
The lender disclosed that the new jingle is part of its continuous efforts to connect with its target audience while staying true to its core values of innovation, excellence, and customer satisfaction.
The jingle was produced by one of Nigeria’s biggest talents in the entertainment industry, Cobhams Asuquo, and features an upbeat, catchy tune with lyrics that reflect the bank’s commitment to providing top-notch financial services to its customers.
It is designed to evoke a sense of positivity, energy, and optimism, reflecting the bank’s vision of a brighter future for all its stakeholders.
The song is already generating buzz on social media, with many customers and music lovers praising its catchy tune and positive message.
It will be featured in all the bank’s marketing campaigns, including television and radio commercials, online ads, and social media.
“We are thrilled to unveil our latest brand jingle, which we believe captures the essence of our brand and what we stand for.
“We wanted a jingle that would resonate with our customers and make them feel proud to be associated with Wema Bank. We are confident that this new jingle will do just that and more,” the Head of Brand and Marketing Communication for Wema Bank, Ms Mabel Adeteye, said.
Wema Bank has a long history of innovation and excellence in the Nigerian banking industry, and the new jingle is just the latest example of the bank’s commitment to staying ahead of the curve and delivering value to its customers.
Aduragbemi Omiyale 
Dipo Olowookere