By Dipo Olowookere
A fully integrated African marketing communications company with a global vision set up by former image maker of Globacom Limited, Mr Olabode Opeseitan, SA&B Mega Resources Limited, has unveiled its team of global media experts.
A statement issued on Friday by Mr Opeseitan explained that the team is a convergence of professionals from competitive markets within and outside Africa.
SA&B is a firm which offers premium 360-degree communication and marketing solutions for clients which cut across innovative advertising, effective public relations, memorable events, bull’s-eye sponsorships, result-oriented promotions and inventive sports marketing.
It also offers various products in different aspects such as PR Grooming, Corporate Coffee Table Books, Biographies and Ideas Generation.
Mr Opeseitan, who revealed in the statement that the company launched its website, www.saandb.com, noted that the various appointed experts have several decades of experience and impeccable track records in their respective fields of Advertising, Public Relations, Marketing, Event Management, Journalism, Broadcasting and Documentary Production.
The team consists of the Media Adviser from India, Abhishek Dube, who has worked on several big brands, and Advertising Consultant, Kobby Acquah-Hayford, the Director of Advertising, TBWA, Ghana.
Also prominent in the team are the Documentary Production Consultant, Aderemi Ogunpitan who is also the CEO of continentally acclaimed IBST; the Marketing Consultant, Adenike Olufade, who is the immediate past Executive Director Marketing of NTA and now Managing Director/Chief Executive Officer of DIGIMAGE Technologies & Warehousing Limited and Chief Executive Officer of DIGIMAGE Consult.
Other prominent members of the team are the Editorial Consultants made up of renowned journalists and wordsmiths, Remi Oyeyemi (North America), Ayopo Apesin (UK) and Dr Festus Adedayo (Nigeria), the Social Media Advisor, Joan Nwosu based in North America and the Broadcast Media Coordinator, Aanu Michael amongst others.
Abhishek Dube has well over 20 years’ experience in highly competitive markets of Telecommunications, Media, Technology and Automobiles across Africa, Asia, Europe, North America and Latin America. He was a one-time Director of Marketing Communication in Globacom.
On his part, Kobby Acquah-Hayford has managed brands in Manufacturing, Aviation, Financial and Automobile sectors for well over 15 years. He has worked on global brands like PZ Cussons, Pepsi Cola, Nissan, Mercedes-Benz, Canon, Microsoft, Standard Chartered Bank, Acer and Stanbic Bank.
Aderemi Ogunpitan’s three decades of experience in content and production has made him work on world-class brands such as MTN, Airtel, Globacom, Chevron, Nestle, Dangote, Coca-Cola, Ford Foundation, Reuters, Nielsen, Citi Bank and Flour Mills. He has also created and produced content for various television titles including Big Brother Nigeria, Dragons Den Nigeria, The Apprentice Africa, Peak Talent Show, Glo Soccer Academy and Doctors Quarters, a TV series for MNET.
Adenike Olufade is a seasoned and accomplished Marketing and Business Administration expert with over 36 years of experience. As the immediate past Executive Director, Marketing at NTA, she coordinated all marketing activities in 105 NTA stations nationwide.
Remi Oyeyemi is an award-winning journalist and behaviour expert who has been involved in writing for about 30 years for numerous media organisations in both Nigeria and the United States of America.
Ayopo Apesin is an author, writer and journalist with over 20 years’ experience in Publishing, Marketing and Public Relations in competitive markets like Nigeria and the United Kingdom. He has successfully organised worldwide publicity for notable events like the Yoruba Heritage Awards, Nigerian Carnival UK and the Omo Oodua/ Ife Day carnival.
Dr Festus Adedayo is a seasoned journalist and columnist with about 20 years of experience cutting across Journalism, Research and Public Communication. He is known in the Nigerian public arena as a public commentator with an acerbic pen. He has served in various capacities including Deputy Editor and Editorial Page Editor, Nigerian Tribune, Special Adviser on Media to Enugu State Governor in 2003 and Special Adviser on Media to Oyo State Governor for four years from 2011 to 2015.
Joan Nwosu has more than ten years of experience in Information Technology, Marketing and Project Management for multimillion dollar brands in Telecoms, ICT and Automobile in markets across Nigeria, Canada and the United Kingdom.
Aanu Michael is the Managing Director/Chief Executive Officer at Be Happy Entertainment Limited; Aanu’s work experience of more than ten years, spreads across Broadcasting, Marketing, Brand Management, Corporate Communications, Event Management, Hospitality and Publishing. She was the presenter of ‘Good Morning Africa’, Mnet’s official breakfast show airing daily on Africa Magic DSTV Channel 154 & 155 and has presented over 300 episodes of the Nigerian segment of the programme. She is currently the presenter of The 411 on VoxAfrica.
Speaking on the unique advantage SA&B brings to its varied clients, Mr Olabode Opeseitan, the Founding Partner who is also the PR Advisor stated; “we are driven by our passion, our antecedents, our heritage and our diversity.
“It’s about our cumulative experience spanning over 30 years across channels, markets, cultures, and countries in Africa, Europe and North America. It’s also about the robust relationships we’ve maintained with top media personalities and other important stakeholders across the world. It is surely all about the trust our clients have had in us and the smartness of our ideas.”
Mr Olabode, who founded the multidimensional agency with other like minds in August, 2017, was appointed as PR Ambassador by the world’s largest entrepreneurship network, Africa’s Young Entrepreneurs (A.Y.E).
He has over 26 years of experience in key areas such as Strategy Development and Implementation, Media Relations, Reputation Management, Event Management, Sports Sponsorship and Promotions in competitive African markets; particularly in Nigeria, Ghana and Benin Republic.
He was until the end of July, 2017 the Director of Public Relations, Event & Promotions at Globacom where he worked for almost 14 years. He also worked at African Newspapers of Nigeria Plc for eight years, rising to the post of Editor, Tribune on Saturday.
He is a Fellow of World Press Institute in Macalester College, Minnesota, USA, Poynter Institute, Florida, USA and the Reuters Foundation, UK.
