Modupe Gbadeyanka
By Modupe Gbadeyanka
New and existing customers of Polaris Bank Limited are certain to enjoy mouthwatering prizes in this Valentine season through a campaign tagged Valentine Purple Love Season.
The lender said this initiative, which started on Saturday, February 12, 2022, will come to an end on Friday, February 18, 2022, and the next day, the winners will be announced via the bank’s Instagram handle.
To be part of it, participants will have to write a love letter to their partner using any of the following Polaris Bank keywords (minimum of 5 keywords) in their sentences to form exciting meanings.
The words are Rainbow, Campus Plus, Starter, Emerging, Excel, Young Achievers, Salary Advance, Pearl, Save Plus and VULTe.
Additionally, they are to upload a video (30secs) or a photo of the love letter on Instagram and tag @polarisbanklimited; use the hashtag #PolarisPurpleLove; follow Polaris Bank as well as invite friends and family to follow Polaris Bank handle.
The top 43 most liked posts will be selected as winners. The first prize winner will get a cash prize of N250,000 credited to his/her Polaris Bank Account; the first runner up wins N150,000 credited into his/her Polaris Bank Account while the second runner up will get N100,000 and consolation prizes of cash rewards of N50,000 each for 40 other winners.
However, the criteria for qualifying include having active Polaris Bank accounts/re-activating dormant accounts or opening a new Polaris Bank account.
Participants must top-up or deposit N10,000.00 into the active, re-activated, or new account and must follow and submit entries via Instagram using the hashtag #PolarisPurpleLove.
Commenting on the promo, the Group Head of Strategic Brand Management at Polaris Bank, Mr Nduneche Ezurike, explained that the campaign was designed to “show love to our esteemed customers by rewarding their loyalty for banking with us.”
“Valentine is known globally as a season of love and sharing, and as a Bank which puts her customers at the centre of everything we do, we deemed it fit to delight them with exciting rewards in commemoration of the Valentine season,” he remarked.
Polaris Bank, adjudged the Digital Bank of the Year, is a future-determining Bank committed to delivering industry-defining products and services to individuals and businesses.
