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Secret Behind Centrespread Brand Success—Kola Ayanwale

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By Modupe Gbadeyanka

Few days ago, Centrespread announced an affiliation with Grey Africa, bringing together two formidable brands in the marketing communication industry in Africa.

The partnership brought about CentrespreadGrey.

Chief Executive Officer of CentrespreadGrey, Mr Kola Ayanwale, in a chat with journalists in Lagos, described the partnership between Grey Africa and Centrespread as a demonstration of the readiness of Africans to foster seamless relationships that promote excellence across the continent.

Mr Ayanwale, who himself is one of Nigeria’s most successful marketing communications moguls, noted that the affiliation became necessary to satisfy a growing search by discerning clients for strong creative marketing communications super markets that have the wherewithal to innovate and create disruptive marketing campaigns capable of improving the fortunes of brands in the increasingly competitive market place.

He further added that the return of the Grey Group, which ranks among the world’s top creative, advertising and marketing organisations with an enviable global footprint, into Nigeria, at this point in time, was a positive sign that the world still recognizes the country for good.

”The most important value that the partnership we have forged with the Grey Group offers is to the Nigerian business environment.

“In doing this deal, we (both Grey and Centrespread) not only further our business interests but we pool our respective strengths, experiences, traditions and creative dynamism to provide a solution for a very acute need for Nigerian businesses, namely birthing timely and cost-effective cutting-edge marketing offerings to break the clutter and excite the market,” Mr Ayanwale posited.

Going down memory lane, he said in the Nigerian IMC landscape, the Centrespread history, over the last 35 years, has been sustained on the platform of unwavering commitment to innovation, disruption and excellence.

In his words, “the Centrespread brand has, today, attained iconic status in the Nigerian marketing communication industry because we have worked hard at uncompromising and consistent grooming and, as a result of this, we have remained one of the leading lights of the various revolutionary phases the nation’s IMC sector has witnessed.

“Nevertheless, we cannot afford to sit back and just enjoy the tag of being one of Nigeria’s most successful IMC groups of today. This is the right time to set to work to define and perfect how we want our brand to operate tomorrow.”

Drawing an analogy between the eagle and the Centrespread brand, Mr Ayanwale revealed that in the last 5 years, so much re-invention had taken place in the life of the Centrespread Group in terms of sharpening business focus and goals as well as harnessing of excellent talents to connect with the market of the future.

“Like the eagle, we withdrew to the war-room, plucked out old, withering wings and have now re-grown fresh plumage. Now, the Centrespread Grey brand, like the stronger, sharper and nimbler eagle, is here, ready to explore and dominate the exciting Nigerian integrated marketing communications skyline,” he enthused.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Access Bank Opens Branch in Malta to Strengthen Europe-Africa Trade Ties

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Musicians Access Bank Opebi

By Modupe Gbadeyanka

To strengthen Europe-Africa trade ties, Access Bank has opened a new branch in Malta. It will focus on international trade finance, employing approximately 30 people in its initial phase, with plans for controlled expansion over time.

It was learned that this Maltese branch was established by Access Bank UK Limited, the subsidiary of Access Bank Plc, which is also the subsidiary of Access Holdings Plc, which is listed on the Nigerian Exchange (NGX) Limited.

Access Bank Malta Limited commenced operations after obtaining a banking licence from the European Central Bank (ECB) and the Malta Financial Services Authority (MFSA).

Access Bank said the licence marks a transformative milestone in bolstering Europe-Africa trade flows.

Malta, a renowned international financial centre, and a gateway between the two continents, is strategically positioned to play a pivotal role in advancing commerce and fostering economic partnerships.

This strategic expansion into Malta enables The Access Bank UK Limited to leverage growing trade opportunities between Europe and Africa.

It underscores the organisation’s commitment to driving global trade, financial integration, and supporting businesses across these regions.

“By establishing operations in Malta, we will gain a foothold in a market that bridges European and North African economies, moving us one step closer to our goal of becoming Africa’s Gateway to the World.

“It further enhances our bank’s capacity to support clients with innovative solutions tailored to cross-border trade and investment opportunities,” the chief executive of Access Bank, Mr Roosevelt Ogbonna, stated.

“Europe has emerged as Africa’s leading trading partner, driven by initiatives such as the Economic Partnership Agreements between the EU and African regions and the African Continental Free Trade Area (AfCFTA).

“With Europe-Africa economic relations entering a new phase, The Access Bank Malta Limited is ideally positioned to deepen trade and meet the financing and banking needs of our clients in these expanding markets,” the chief executive of Access Bank UK, Mr Jamie Simmonds, commented.

Also speaking, the chief executive of Access Bank Malta, Renald Theuma, said, “Malta is uniquely positioned as a bridge between Europe and Africa, making it an ideal location for our subsidiary. This move allows The Access Bank Malta Limited to engage more closely with customers in Europe and deliver tailored financial solutions that drive growth and connectivity across both continents.”

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Goldman Sachs, IFC Partner Zenith Bank, Stanbic IBTC, Others to Empower Women Entrepreneurs

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Zenith Bank $500m Eurobond

By Adedapo Adesanya

The International Finance Corporation (IFC) and Goldman Sachs have announced a new partnership with African banks, including Nigeria’s Zenith Bank and Stanbic IBTC Nigeria to support the Goldman Sachs 10,000 Women initiative, a joint programme launched in 2008 to provide access to capital and training for women entrepreneurs globally.

The two Nigerian banks are part of nine financial institutions from across Africa which have agreed to join the 10,000 Women initiative committing to leverage the business education and skills tools the programme provides to create more opportunities for women entrepreneurs across the continent by providing access to business education.

Others banks include Stanbic Bank Kenya, Ecobank Kenya, Ecobank Cote d’Ivoire, Equity Bank Group, Banco Millenium Atlantico – Angola, Baobab Group, and Orange Bank.

Speaking on this, Ms Charlotte Keenan, Managing Director at Goldman Sachs said – “10,000 Women has had a powerful impact to date, but we know that there are more women to reach and more potential to be realized.

“We are delighted to partner with IFC to supercharge the growth of women-owned businesses across Africa, and mainstream lending to female business leaders. We remain committed to supporting entrepreneurs with the access to education and capital that they need to scale.”

Since 2008, the 10,000 Women initiative has provided access to capital and business training to more than 200,000 women in 150 countries.

“This expanded initiative marks a significant step forward in creating equitable economic opportunities for women in Africa, enabling them to build stronger, more resilient businesses and to realize their entrepreneurial goals,” said Ms Nathalie Kouassi Akon, IFC’s Global Director for Gender and Economic Inclusion.

Goldman Sachs’ 10,000 Women initiative complements the Women Entrepreneurs Opportunity Facility (WEOF), launched in 2014 by Goldman Sachs and IFC as the first-of-its-kind global facility dedicated to expanding access to capital for women entrepreneurs in emerging markets.

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Development Bank of Nigeria Wins Financial Inclusion Leadership Award

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Development Bank of Nigeria

By Aduragbemi Omiyale

In recognition of its unwavering commitment to fostering access to financing for Nigerian micro, small and medium enterprises (MSMEs), Development Bank of Nigeria Plc has been rewarded with the Financial Inclusion Leadership Award at the Champions of Inclusion Nigeria Financial Inclusion Awards.

This was at the 2024 International Financial Inclusion Conference (IFIC) organised by the Central Bank of Nigeria (CBN) in collaboration with the World Bank and other stakeholders.

The chief executive of the lender, Mr Tony Okpanachi, said the recognition affirms the company’s efforts in expanding access to financial services for MSMEs in Nigeria.

“We are honoured to receive the Financial Inclusion Leadership Award, which is a testament to our bank’s commitment to expanding access to financial services for all Nigerians. This award recognises our efforts to bridge the financial inclusion gap, particularly for a priority sector like the MSMEs.

“Additionally, this award is a validation of our strategic focus on driving financial inclusion for small businesses, and we are proud to be at the forefront of this initiative that drives that. We will continue to innovate and expand our financial inclusion programmes, ensuring that more Nigerian small and startup businesses have access to services,” he stated.

On his part, the Chief Operating Officer of DBN, Mr Bonaventure Okhaimo, said the accolade demonstrates the firm’s dedication to driving financial inclusion and economic growth in Nigeria.

“This award acknowledges our Bank’s innovative approach to widening opportunities for MSMEs in Nigeria to grow and scale their businesses,” he said.

“This award will motivate us to continue pushing the boundaries of financial inclusion, exploring more innovative solutions and partnerships to expand our reach and impact.

“We are committed to ensuring that more small businesses and startup enterprises in Nigeria have access to financial services, this award will further inspire us to accelerate our efforts in this regard,” he stated.

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