By Dipo Olowookere
Journalist-cum PR executive, Mr Muyiwa Akintunde, has been announced as the Chief Operating Officer (COO) of TPT International Limited.
TPT International, which has Mr Adetokunbo Modupe as its Chairman and Lead Strategist, is a full-service public relations firm maintaining practice areas in crisis management, corporate communications, strategic counselling, media relations, information communications technology and social media.
Mr Akintunde has over 25 years of cumulative experience in public relations and journalism. He is the Vice President of the Public Relations Consultants of Nigeria (PRCAN) and, until lately, the Lead Consultant of Leap Communications.
He was Executive Director at MarketingMix, a reputable brand communications consultancy acknowledged as the Best PR Agency of the Year 2010 by the Nigerian Institute of Public Relations (NIPR), Lagos State chapter.
He transited from journalism to PR when he joined the then Corporate and Financials (now C&F Porter Novelli) in April 2004 as Group Head Media.
His skills in reputation management, issues management and stakeholder relations, media and influencer relations and public affairs have been deployed to several international brands including MTN, Emirates, Procter & Gamble, Tinapa Business Resort, Unilever, UAC, and the Nigerian Maritime Administration and Safety Agency (NIMASA), among others.
Mr Akintunde was editor at several publications including UK-based Africa Today, Newswatch, Theweek, The Post Express and reporter with The Guardian and TimesWeek, a Daily Times publication.
He has been in the executive committee of PRCAN since 2010 serving in various capacities and leads the team that runs the PRCAN Masterclass series, the association’s capacity development initiative.
Commenting on this development, Mr Modupe said the appointment was to further strengthen the capacity of TPT International in its march to proffer creative solution to clients’ briefs and sustain innovation and professionalism in its operations.