Modupe Gbadeyanka
By Modupe Gbadeyanka
A partnership for the deployment of a patronage reward product has been entered into between Unity Bank Plc and Cashtoken, a cash reward-as-a-service company that operates a loyalty programme designed to power customer engagement and improve customer satisfaction.
This collaboration will see the bank’s customers winning millions of Naira in cash rewards and guaranteed instant cashback.
A statement issued by Unity Bank said this scheme provides an opportunity to migrate old and new customers to a platform that will continually create exciting rewards and appreciation for loyalty.
It said this initiative would not only reward existing customers but also attract new ones with a rewarding banking experience when they pick up and activate a Verve Card and transact on its digital banking channels.
To be part of this reward scheme, customers are to onboard onto any or all of the Unity Bank digital banking platforms including the Unifi mobile banking application, the *7799# USSD platform or activate their Unity Bank Verve Card and transact on any e-payment terminals across Nigeria.
Each card transaction, as well as the onboarding on the digital platform, earns customers a cash token, which can be redeemed instantly while qualifying the customer to enter the monthly Cashtoken Rewards draw to stand a chance of winning up to One Million Naira cash.
“We are excited to announce this strategic partnership with Cashtoken which reinforces our commitment to recognizing and rewarding loyalty.
“Through this collaboration, we are taking customer appreciation to new heights, offering millions in cash rewards as a token of gratitude for choosing Unity Bank,” the Head of E-Business at Unity Bank, Mr Eghomware Iyamu, said at the media launch of the product in Lagos.
“This partnership will create an unparalleled experience for Unity Bank’s customers by leveraging the impressive reward platform built by Cashtoken Reward.
“This collaboration has, therefore, set the stage for an exciting journey of appreciation, as Unity Bank customers can now look forward to bountiful cash rewards, making every interaction with the bank a rewarding experience,” he added.
On its part, Cashtoken stated that the fulfilment of its mandate under the partnership allows it to create more excitement for customers, and an even greater bond among families and businesses by constantly rewarding patronage and loyalty.
