Unity Bank Partners Cashtoken to Reward Customers

Image

By Modupe Gbadeyanka

A partnership for the deployment of a patronage reward product has been entered into between Unity Bank Plc and Cashtoken, a cash reward-as-a-service company that operates a loyalty programme designed to power customer engagement and improve customer satisfaction.

This collaboration will see the bank’s customers winning millions of Naira in cash rewards and guaranteed instant cashback.

A statement issued by Unity Bank said this scheme provides an opportunity to migrate old and new customers to a platform that will continually create exciting rewards and appreciation for loyalty.

It said this initiative would not only reward existing customers but also attract new ones with a rewarding banking experience when they pick up and activate a Verve Card and transact on its digital banking channels.

To be part of this reward scheme, customers are to onboard onto any or all of the Unity Bank digital banking platforms including the Unifi mobile banking application, the *7799# USSD platform or activate their Unity Bank Verve Card and transact on any e-payment terminals across Nigeria.

Each card transaction, as well as the onboarding on the digital platform, earns customers a cash token, which can be redeemed instantly while qualifying the customer to enter the monthly Cashtoken Rewards draw to stand a chance of winning up to One Million Naira cash.

“We are excited to announce this strategic partnership with Cashtoken which reinforces our commitment to recognizing and rewarding loyalty.

“Through this collaboration, we are taking customer appreciation to new heights, offering millions in cash rewards as a token of gratitude for choosing Unity Bank,” the Head of E-Business at Unity Bank, Mr Eghomware Iyamu, said at the media launch of the product in Lagos.

“This partnership will create an unparalleled experience for Unity Bank’s customers by leveraging the impressive reward platform built by Cashtoken Reward.

“This collaboration has, therefore, set the stage for an exciting journey of appreciation, as Unity Bank customers can now look forward to bountiful cash rewards, making every interaction with the bank a rewarding experience,” he added.

On its part, Cashtoken stated that the fulfilment of its mandate under the partnership allows it to create more excitement for customers, and an even greater bond among families and businesses by constantly rewarding patronage and loyalty.

Share
Related Stories
Image
22-January-2024

70 Win Cash Prizes in Stanbic IBTC Bank Reward4Saving December Draw

By Modupe Gbadeyanka The December 2023 draw of the Stanbic IBTC Bank’s Reward4Saving Promo produced 70 additional winners, a statement from the financial institution has disclosed. Stanbic IBTC Bank introduced the Reward4Saving promo in 2021 to encourage customers to save for rainy days. Customers who deposit at least N10,000 in their Stanbic IBTC Bank Savings Account or @ease wallet for a minimum of thirty days, qualify for the draws. The campaign, currently in its third season, runs till August 2024 and will reward seven customers with N2 million each across seven regions in its grand finale draw. At the December

Image
06-February-2024

Access Bank Gets $75m Japanese Loan for Climate-Sensitive Projects

By Aduragbemi Omiyale A $75 million loan to be used to finance climate-sensitive and agricultural projects has been secured by Access Bank Plc from the Japan International Cooperation Agency (JICA). The chief executive of Access Bank, Mr Roosevelt Ogbonna, at the signing of the loan agreement on Monday, disclosed that the facility underscores a commitment of Access Bank to support climate change measures in Nigeria. “At Access Bank, we recognise the urgent need for sustainable solutions to combat climate change. This landmark agreement with JICA reaffirms our commitment to leveraging financial resources for impactful initiatives that promote environmental resilience and

Image
13-February-2024

Tunisia Joins Nigeria, Others to Adopt PAPSS

By Adedapo Adesanya Tunisia, through its central bank, Banque Centrale de Tunisie (BCT), has joined the Pan African Payment and Settlement System (PAPSS), making it the first North African country and 13th country to be boarded on the platform. PAPSS, developed by the African Export-Import Bank (Afreximbank) in collaboration with the African Union (AU) and the African Continental Free Trade Area (AfCFTA) Secretariat, facilitates real-time settlement of intra-African trade and payments, in African currencies, across the continent. The platform unites central banks from across Africa and seeks to address the existing challenges faced by African businesses and individuals in accessing

Image
14-February-2024

Access Bank to Give Customers Prizes in Love is More Campaign

By Modupe Gbadeyanka Access Bank Plc has disclosed that its customers would win different prizes in its MyAccessMoreValetineStory designed to reward them for their loyalty. The campaign was launched to make the love season memorable for its valued customers, a statement from the lender explained. It stated that special Valentine’s offers, themed Love is More, were introduced during this period to spread love and financial well-being all through February. “Access Bank is committed to enhancing the financial well-being of our customers while celebrating love in all its forms. “These Valentine’s offers are a token of our appreciation for their continued

More Stories
Image
28-July-2021

PenCom Drags 120 Firms to Court for Pension Act Violation

By Adedapo Adesanya The National Pension Commission (PenCom) has disclosed that it was in court with about 120 companies that have refused to comply with the dictates of the 2014 Pension Reform Act (PRA). The Director, Corporate Communications of the commission, Mr Peter Aghahowa, stated this in Lagos at the 2021 PenCom workshop for journalists in Lagos. According to him, the organisation was working assiduously to ensure all pension laws as they affect various policies are totally complied with. He noted that compliance varies according to the sector, adding that recovery agents have been engaged to ensure that funds that

Image
17-December-2018

Unity Bank Wins CBN Award on ‘Sustainable Transaction in Agric’

By Modupe Gbadeyanka Unity Bank Plc has won the Central Bank of Nigeria (CBN) 2018 sustainable banking award, clenching the award for ‘Sustainable Transaction of the Year in Agriculture’. The bank won the coveted award for its compliance with the Sustainable Banking Principles as it relates to the management of Environmental and Social Risk set out by the CBN for adoption by Nigerian Banks, Discount Houses and Development Banks. While presenting the award to Unity Bank at the just concluded Bankers’ Committee held in Lagos, the apex bank commended the efforts of the lender in promoting the Anchor Borrowers Program

Image
19-September-2023

Dangote Refinery to Produce 370,000b/d Diesel, Jet Fuel from October

By Adedapo Adesanya The management of Dangote Refinery has said it would get its first cargo of crude in the next two weeks and then begin producing up to 370,000 barrels per day of diesel and jet fuel from October. During the commissioning of the 650,000 barrels per day facility in May, the chairman of the company, Mr Aliko Dangote, said the first production would happen in July or August, but this has since been delayed. Now, Dangote Group Executive Director, Mr Devakumar Edwin, told S&P Global Commodity Insights that, “Right now, I’m ready to receive crude,” adding that, “We

Image
24-May-2023

Crude Oil Prices Rise Amid Tight Gasoline Market, Possible Output Cut

By Adedapo Adesanya Crude oil prices rose on Tuesday on forecasts of a tighter gasoline market and a warning from the Saudi energy minister to speculators that raised the prospect of further output cuts by the Organisation of the Petroleum Exporting Countries and its allies (OPEC+). Brent crude futures increased by 85 cents or 1.1 per cent to settle at $76.84 a barrel, while the US West Texas Intermediate (WTI) crude futures settled at $72.91 a barrel after adding 86 cents or 1.2 per cent. On Monday, prices rose 1 per cent on optimism fed by a surge in gasoline

Image
22-December-2016

Africa’s Agric Production Systems Need Radical Change—Karingi

By Modupe Gbadeyanka “Regardless of the approach or transformative pathway chosen to change food systems and trade regimes, African countries need to undertake radical change in agricultural production systems, adopt agribusiness and promote regional agricultural value chains as a vein for regional integration.” The statement was made by Mr Stephen Karingi, Director of the ECA’s Regional Integration and Trade Division this week in Cote d’Ivoire, at the opening of a symposium themed: Implementing Agro-Industrialization and Regional Value Chains for Africa’s Agricultural Transformation. “Despite a handful of landmark political commitments, Africa is the only region in the world that has witnessed

Image
27-December-2018

Rice Farmers Laud Buhari’s Anchor Borrowers Programme

By Dipo Olowookere President Muhammadu Buhari has been commended for coming up with an initiative like the Anchor Borrowers’ Programme (ABP). The scheme is managed by the Central Bank of Nigeria (CBN) and it gives support to farmers who produce some agricultural products. Speaking at a Gala Night organised by Rice Farmers at the old Banquet Hall of the State House in Abuja, Chairman of Rice Farmers Association of Nigeria, Mr Aminu Goronyo, said the introduction of the initiative on November 17, 2015 by Mr Buhari in Kebbi State has positively changed the lives of his members. During the event

Image
28-August-2020

Harassment of Nigerians: FG Gives Ghana Last Warning

By Modupe Gbadeyanka The incessant harassment of Nigerian citizens in Ghana by locals will no longer be tolerated, the federal government has warned its West African neighbour. A statement issued in Abuja on Friday by the Minister of Information and Culture, Mr Lai Mohammed, said this warning was given because it was “deeply concerned” by the constant “progressive acts of hostility towards the country by Ghanaian authorities.” According to the Minister, the government of President Muhammadu Buhari was “urgently considering a number of options aimed at ameliorating the situation.” He said even though over one million Ghanaians are resident in

Image
11-August-2020

FG Woos Low Income Earners with 4.61% FGN Savings Bonds

By Dipo Olowookere The federal government is asking for funds from low income earners in the country by auctioning the FGN savings bonds to them. The papers were created by the government through the Debt Management Office (DMO) to ensure those earning very low can partake in the development of the nation. In the past, low-income earners were allowed to purchase treasury bills from as low as N10,000, but the Central Bank of Nigeria (CBN), which normally sells the debt instrument, increased the lowest subscription amount to N50 million over three years ago. It was after this development that the

Ad
Ad
Recent Stories
Image
22-February-2024

Purple Real Estate Welcomes Umar, Oladimeji to Board

By Adedapo Adesanya Nigerian real estate platform, Purple Real Estate Income Plc, has made significant changes to its board, marking a pivotal moment in the company’s growth strategy amid current macro headwinds. The reshuffle brings on Mr Aminu Umar and Mr Olasunkanmi Oladimeji to join the board as Non-Executive Director and Executive Director. The duo of Mr Umar and Mr Oladimeji will take over from Mrs Osareme Archibong and Mrs Fiona Ahimie, both outgoing Independent Non-Executive Directors, according to notice on NASD OTC Securities Exchange, where the company trades its securities. Commenting on the changes, the Chairman of the board,

Image
22-February-2024

AFCON 2023: Nigerian Content Creators See 200% Rise in Revenue, Views

By Adedapo Adesanya Content creators in Nigeria saw a 200 per cent increase in views and revenue between December 2023 and February 2024, a new study shared with Business Post showed. According to new data released by StarNews Mobile, an African video streaming platform, content creators across Africa experienced a 300 per cent surge in revenues during the 2023 Africa Cup of Nations (AFCON) held between January 13 and February 11, 2024, reaffirming the massive surge in consumption of hyper-localized content from the continent. Based on metrics from StarNews Mobile’s platform, creators in Nigeria were only outshone by their peers

Image
22-February-2024

Two Die, 15 Rescued in Ikoyi-Lekki Link Bridge Boat Mishap

By Modupe Gbadeyanka Two persons have been confirmed dead in a boat accident that occurred on Wednesday night at the Ikoyi-Lekki Link bridge in Lagos. The Lagos State Emergency Management Agency (LASEMA), which confirmed the incident, stated that 15 persons were rescued in the mishap. The agency stated that the boat, which was conveying 17 passengers, was heading to the Ikorodu area of the metropolis from its take-off point, Sandfil, when it capsized at the Powerline area of the popular bridge. It said the body of a female passenger, who drowned, was recovered, while the corpse of the male passenger

Image
22-February-2024

NPPAN Targets $10bn Contribution to Nigeria’s GDP via Palm Biomass

By Adedapo Adesanya The federal government will sign a Memorandum of Understanding (MoU) with the Malaysian government to develop palm biomass in the country as part of efforts to utilise one of the undertapped farm produces in the country. Mr Alphosus Inyang, President of the National Palm Produce Association of Nigeria (NPPAN), made this disclosure, saying palm biomass is a multi-billion dollar economy. “Biomass simply means agricultural waste and we are talking about turning waste into wealth,’’ he said in an interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja. The president said NPPAN was working with

Image
22-February-2024

Salesforce Introduces Clean Energy Programme Management

By Modupe Gbadeyanka A new solution to help electric, gas, and water utilities increase customer participation in clean energy programmes has been introduced by Salesforce. The initiative known as Clean Energy Programme Management for Energy & Utilities Cloud streamlines the launch, management, and oversight of energy efficiency, conservation, electrification, and EV charging programs. It helps utilities manage clean energy initiatives with connected data — like energy usage and billing information — and personalised engagement to promote relevant programmes. This platform also digitises and simplifies the application process for customers, participating contractors, and utility program staff to help increase clean energy

Image
22-February-2024

Dangote Sugar to Borrow N50bn from Commercial Paper Sales

By Aduragbemi Omiyale The management of Dangote Sugar Refinery Plc is requesting about N50 billion from capital market investors for its short-term working capital and funding requirements. The sugar miller will get the funds from investors through the sale of commercial papers and has promised to repay in about nine months’ time. The CP sales will be conducted under its N150 billion commercial paper issuance programme approved by the regulatory authorities. It is the first series the company is selling this time and it specifically has a tenor of 266 days with a discount rate of 15.92 per cent and

Image
22-February-2024

NASD Unlisted Security Index Depreciates by 0.77%

By Adedapo Adesanya A 0.77 per cent loss was suffered by the NASD Over-the-Counter (OTC) Securities Exchange on Wednesday, February 21 following profit-taking in three stocks. Aradel Holdings Plc went down by N49.50 during the session to close at N2,476.50 per share versus the previous day’s N2,526.00 per share, Central Securities Clearing System (CSCS) Plc depreciated by 37 Kobo to end the day at N19.63 per unit compared with Tueday’s closing price of N20.00 per unit, and FrieslandCampina Wamco Nigeria Plc deflated by 7 Kobo to settle at N74.43 per share, in contrast to the N74.50 per share it traded

Image
22-February-2024

Naira Appreciates at Official Market, Falls at Black Market

By Adedapo Adesanya The Naira appreciated against the United States Dollar in the official market and the and the peer-to-peer (P2P) windows of the foreign exchange (FX) market but depreciated in the parallel market on Wednesday, February 21 as several scare tactics to ease the weakening local currency continues. In the Nigerian Autonomous Foreign Exchange Market (NAFEM), the domestic currency gained 0.6 per cent or N8.66 on the greenback to close at N1,542.58/$1 compared with the previous day’s N1,551.24/$1. However, the Naira maintained stability against the Pound Sterling and the Euro in the spot market in the midweek session at

Image
22-February-2024

Crude Oil Jumps as Geopolitical Tensions Persist

By Adedapo Adesanya Crude oil appreciated on Wednesday as geopolitical tensions continued in the Middle East and traders assessed signs of near-term supply tightness. Brent crude was up by 69 cents or 0.8 per cent to $83.03 a barrel while the US West Texas Intermediate (WTI) crude jumped by 87 cents or 1.1 per cent to settle at $77.91 per barrel. Houthi attacks on commercial vessels in the Red Sea and Bab al-Mandab strait have continued to stoke concerns over freight flows through the critical waterway. The Iran-aligned Yemeni Houthis have carried out repeated drone and missile strikes since November in

Image
22-February-2024

Investors Recover N165bn as FBN Holdings, BUA Cement, Others Gain

By Dipo Olowookere The bulls recaptured the Nigerian Exchange (NGX) Limited on Wednesday after the bears dominated for two straight days as a result of panic selling due to the macroeconomic environment, especially with the poor performance of the Naira in the foreign exchange (FX) market. During the midweek session, the local bourse finished higher by 0.30 per cent on renewed bargain-hunting activities by investors. This raised the market capitalisation of the domestic exchange by N165 billion to N55.464 trillion from N55.299 trillion, as the All-Share Index (ASI) grew by 301.71 points to 101,362.38 points from 101,060.67 points. Business Post