By Dipo Olowookere
Sunday, November 18, 2018 has been fixed for the 8th edition of Marketing Excellence Awards organised by Advertisers Association of Nigeria (ADVAN).
A statement issued by the organisers disclosed that this year’s event will take place at the prestigious Civic Center on Victoria Island, Lagos.
The ADVAN Awards recognises commitment and the fostering of professional excellence in advertising and marketing practice in Nigeria by recognizing good works by practitioners and institutions in the industry.
The event is undoubtedly the most respected Awards for Marketing Excellence in Nigeria and has evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for business.
It provides the opportunity for organizations to gain competitive advantage by having their projects, initiatives, contributions, products and services recognized.
The awards provide the ultimate platform for improving brand awareness, loyalty and retentions by increasing the respective recipients’ prestige. The ADVAN Awards winners are acknowledged as industry leaders and named the elite in their industry.
According to organisers, this year’s edition promises to be a most competitive and exciting one, with two new categories: Outstanding Marketing Professional of the Year and Product Packaging Award of the Year.
Other categories include -Best Marketing Campaigns (Strategy and Execution), Innovation, Digital and Social Media Marketing, Consumer Promotion, Brand of the Year, Brand Manager of the Year, Marketing on a Shoestring, Public Sector Marketing, Corporate Social Responsibility, New Brand/Extension, Experiential Marketing, Future Leader Marketing, and Brand Journalist of the year.
Speaking on the awards, Chairman of the Organizing Committee, Mr Austen Osokpor, stated that, “The ADVAN Awards for Marketing Excellence will be presented to organizations and marketing professionals who have achieved extraordinary success from innovative and effective marketing practices.”
He further stated that the ADVAN Awards was highly respected because of its meticulous and transparent judging process,
“To win an ADVAN award, you must submit your work for thorough screening by the judges, who evaluate all entries based on international standards, this is what puts the ADVAN Awards ahead of all other awards in the industry,” Mr Osokpor said.
It was revealed that the judging panel is a line-up of distinguished professionals in field of Marketing, which include, Dr Obiaya Ikechukwu, , who is the Dean School of Media & Communication, Pan-Atlantic University; Mr Lanre Adisa, MD/CCO of Noah’s Ark Communications; Mr Benson Evbuomwan, former Marketing Director of Honeywell Plc; Mr Seni Ogunkola, Head of Marketing Communications at 9mobile Nigeria; Prof. Abigail Ogwezzy-Ndisika, of the Department of Mass Communications, University of Lagos; Mrs Hannah Oyebanjo, Managing Director of Redwood Consulting.
The ADVAN Award for Marketing Excellence West Africa is a significant event that appreciates and commends the meticulous effort of marketing professionals towards the success and growth of the marketing industry in the West African sub region.
The event stands as a motivation for marketing professionals in the industry, and also highlights the value of Marketing in organisational and societal development.
Zoho Introduces New Product for SMEs, Gets Office in Lagos
By Dipo Olowookere
Global technology company, Zoho, will next month officially open its third African office in the Lekki area of Lagos as part of its efforts to serve its clients in Nigeria better.
Addressing journalists in Lagos on Friday, the President of Zoho for MEA, Mr Hyther Nizam, explained that the decision to bring the company closer to its consumers in the country is because Nigeria is its largest market on the continent.
He noted that the firm will use the opportunity to reduce the unemployment rate in the country as it would hire more employees locally for customer-facing roles, especially in the sales, marketing and other departments.
While speaking on the sidelines of the company’s first user conference in the country tagged Zoholics Nigeria, Mr Nizam further disclosed that Zoho has introduced a new product called Zoho Africa Digital Enabler package tailored for small and medium enterprises (SMEs) with about five employees.
According to him, the Zoho Africa Digital Enabler package, which will be available from July 1, 2022, will help small businesses take steps towards digital transformation and it would be offered at a discount of 50 per cent for a period of three months with a collection of 10 leading apps.
He explained that subscribers will have access to standard support available to them, which will allow access to a knowledge base, community forums, a self-service portal, email support and remote assistance. It also includes live chat support and telephonic support during working hours five days a week.
“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Mr Nizam. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions.
“The products are available in local pricing, helping businesses avoid cost fluctuations due to changing dollar value, which is beneficial in the current turbulent economy. We hope that Nigerian businesses will avail of this plan and fast-track their growth by leveraging cloud technology.”
Business Post gathered that in the package are Zoho Workplace, Zoho Invoice, and Zoho Begin, among others.
The Zoho Workplace is a unified platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. It has secure business email (Zoho Mail), team chat (Zoho Cliq), and an online office suite (Zoho Writer, Zoho Sheet, Zoho Show, and Zoho WorkDrive).
The Zoho Invoice helps users create and send customised invoices, track time, and bill customers accurately. It can also improve their cash flow by automatically sending payment reminders to customers, and getting paid online faster through debit/credit cards and PayPal. Moreover, businesses can record and track expenses by simply scanning their expense receipts. They will also be able to track tax levied on every transaction, allow customers to view their invoices, and projects, and make payments through the self-service portal.
As for the Zoho Bigin, it is a pipeline-centric CRM designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. It can be set up in 30 minutes, with options to create multiple pipelines with customisable stages based on a company’s operation style.
P+ Measurement Holds 20th EvaluatePR Friday
By Aduragbemi Omiyale
Friday, June 24, 2022, has been fixed for the 20th edition of the quarterly EvaluatePR hosted by a leading media intelligence agency, P+ Measurement Services.
According to a statement issued by the company, the programme is themed Dissecting the relevance of Measurement and Evaluation in Reputation Management and will take place between 12 pm and 1:30 pm (West African Time).
The resource persons for the 20th EvaluatePR are Abimbola Shukrah Bello, Marketing & Communications, Johns Hopkins Centre for Communication Program; Francois Van Dyk, Head of Operations, Ornico Group; and Damilola Sobajo, PR/Marketing Consultant. They will together provide their wealth of knowledge and experiences, insights and answers to the theme of the event.
Evaluate PR is an enlightening, interactive and informative event, featuring communications, public relations, and media monitoring professionals who share their experiences, advice, insights, and quotes on media monitoring measurement and evaluation in a question and answer session.
Participation in the event is free via a Google Meet link, https://meet.google.com/tpq-nsgm-svk.
P+ Measurement is an independent media intelligence and evaluation service provider established by Mr Philip Odiakose.
The firm offers media monitoring, measurement, evaluation, and performance audit services to brands, agencies, and government bodies
Reps Accuse Makers of Hypo, Harpic of Deceptive Adverts
By Modupe Gbadeyanka
The Federal Competition and Consumer Protection Commission (FCCPC) and the Standards Organisation of Nigeria (SON) have been asked to appear before the House of Representatives to explain why there are “ineffective” hypo, harpic and others in the Nigerian market.
A lawmaker from Edo State, Mr Sergius Ose-Ogun, while moving a motion on Tuesday, alleged that these cleaning disinfectants were of “poor quality” but hoodwinked Nigerians into buying them through deceptive advertisements as in reality, consumers who bought them were disappointed as they didn’t get value for their money.
While speaking at the lower chamber of the National Assembly, Mr Ose-Ogun expressed concerns “that toilet cleaning disinfectants such as harpic and hypo used in most households in Nigeria are ineffective, poor quality and leave much to be desired.”
He further said “despite the poor quality of these toilet cleaning disinfectants, there are several television sponsored advertisements that are misleading unsuspecting members of the public who rely on such adverts product information to make purchases.”
The lawmaker expressed alarm “that most Nigerians utilize these disinfectants in cleaning their homes, offices, hospitals, churches and mosques without getting the value for money spent in purchasing such products.”
Consequently, the House ordered an investigation to be concluded within four weeks, while the Committee on Legislative Compliance was directed to monitor the execution of the resolution.
They, thereafter, invited the Executive Vice-Chairman of FCCPC and the management of SON to “appear before the Committee on Commerce to justify the presence of harpic, hypo and other non-effective cleaning disinfectants in the market or otherwise.”
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