Brands/Products

Airtel Helps Underprivileged Pupils in Touching Lives Episode 4

Published

6 years ago

21/02/2020

By Adedapo Adesanya

As part of its Corporate Social Responsibility (CSR), Airtel Nigeria reaffirmed its support for underprivileged children in Nigeria as it pledged to build modern toilet facilities as well as donate educational materials to the pupils of Methodist Central Primary School in Uruan Local Government Area of Akwa-Ibom State.

The telecommunication service embarked on this in the fourth episode of the ongoing Season 5 of its Airtel Touching Lives, which will air on Sunday, February 23.

Episode 4 documents the heartfelt story of Methodist Central Primary School in Akwa-Ibom State, which had been in a state of disrepair, with no toilet facilities, furniture or adequate learning materials for its over 900 pupils.

The upcoming episode will show that for several decades, the school had lacked power, potable water, first-aid kits as well as modern toilets, and pupils had to share an unhygienic pit latrine, putting them at risk of infections and diseases.

The episode will show that despite the situation of the school, the teachers remained steadfast in imparting knowledge to the pupils as well as discharging their duties.

However, the conditions had become quite dire in recent times, leaving the teachers frustrated and bereft of hope. The upcoming episode will show how Airtel promised to intervene and turn around the situation.

The company has been doing this. At the previous Episode 3, the story of Omishakin, a small community in Ogun State that had been without electricity for over 13 years, hampering businesses and affecting livelihood of community members, was told.

It was revealed that the community was also faced with security problems owing to the lack of power as hoodlums swarmed its environs in the dark, putting lives and properties at constant risk. Community members also had to walk long distances to fetch potable water as commercial boreholes were no longer sustainable as their owners could not continue to fuel their power generating sets.

To watch this week’s episode of Airtel Touching Lives, tune in to Africa Magic Urban by 6:30pm; Africa Magic Family by 6:30pm; Ebonylife TV by 7pm; NTA Network by 6:00pm & Farin Wata by 6:30pm to enjoy the programme on Sunday.

Brands/Products

Brian Nwana, Sisi Yemmie, 10 Others Become MAGGI Food Ambassadors

Published

1 day ago

10/11/2025

Dipo Olowookere

By Dipo Olowookere

Twelve food content creators have been chosen as the new MAGGI Food Ambassadors, and would be expected to use their platforms to promote the seasons produced by Nestle. The next generation of culinary innovators will drive authentic African food storytelling across digital platforms.

The new ambassadors are Brian Nwana, Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr Jamila Lawal, Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).

These persons were unveiled by the leading culinary brand at the second edition of the MAGGI Creators Conference, themed The MAGGIVerse 2.0.

Held from November 1–2, 2025, in Lagos, the two-day event brought together hundreds of digital storytellers, food influencers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant hub for learning, collaboration, and inspiration—exploring how creativity, storytelling, and innovation continue to shape Africa’s digital and culinary landscape.

In her welcome address, the Category Marketing Manager for Culinary (MAGGI) at Nestlé Nigeria, Ms Funmi Osineye, emphasized the brand’s long-term commitment to empowering African creators:

“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth,” she stated.

Building on the success of its debut edition in 2024, this year’s conference featured panels, workshops, and masterclasses on storytelling, brand building, and digital monetization. Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as engaging discussions on “The Palette of Digital Content,” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.

In her keynote address, the former Nestle Director for Marketing Services Manager at Nestlé Nigeria and chief executive of Entod Marketing Limited, Mrs Iquo Ukoh, said, “We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage.”

Brian Nwana, Guinness World Record holder and digital food creator, delivered an inspiring session on The Future Plate: Marrying Culinary Arts with Digital Frontiers, encouraging creators to stay consistent, leverage data, and seize seasonal opportunities to grow visibility and influence.Detty December is coming, an opportunity to trend food content because tourists will surely need to know where and what to eat.

Ghanaian lifestyle creator Kojo Junior described the Maggi Creators Conference as a powerful platform for cross-border collaboration and creativity in Africa’s digital space.It’s a great bridge for creators across countries.

Adding a platform perspective, the Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, Ms Vivian Chuene, said, “The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”

Brands/Products

Amazon Unveils Bazaar App in Nigeria for Affordable Online Shopping

Published

2 days ago

09/11/2025

Modupe Gbadeyanka

By Modupe Gbadeyanka

To enable Nigerians enjoy online shopping, global e-commerce giant, Amazon, has launched its Bazaar App.

The mobile application has hundreds of thousands of affordable products across fashion, home and lifestyle categories, giving users convenient shopping experience.

The Amazon Bazaar app is designed with interactive shopping features, allowing users to enjoy lucky draws, exclusive discounts, and promotional offers.

New customers receive 50 per cent off their first order, while all users benefit from continuous deals and reward programs that make shopping more exciting and budget-friendly.

In addition, Nigerian shoppers can enjoy a blend of affordability and convenience, with most products priced under N15,000 and free delivery available for orders above N30,000.

Customers can browse through thousands of categories, read verified reviews, and make secure payments using internationally accepted cards such as Visa, Mastercard, and American Express.

According to Amazon, the app maintains the same trusted experience as the global Amazon platform but is tailored to reflect local cultures, shopping preferences, and affordability needs.

In line with Amazon’s global standards, the Bazaar app ensures product authenticity, safe transactions, and timely delivery, typically within two weeks. Customers can also request free returns within 15 days and access 24/7 multilingual customer support.

The app supports six major languages, including English and French, and enables Nigerians to shop confidently in their local currency, the Naira.

By launching the Amazon Bazaar app in Nigeria, the company reinforces its commitment to expanding digital access and enhancing e-commerce experiences across Africa. The move is expected to further stimulate the local online retail market, offering consumers more choices and better value for money.

With this launch, Nigeria joins a growing list of countries experiencing Amazon’s Haul and Bazaar shopping model, which has gained traction in markets such as the U.S., UK, France, Japan, Mexico, and the United Arab Emirates.

The platform is now expanding to 14 new destinations, including Hong Kong, Philippines, Qatar, Argentina, and now Nigeria.

The Amazon Bazaar app is now available for download on Google Play Store and the Apple App Store. Nigerians can start exploring thousands of affordable products today, ushering in a new era of convenient and trusted online shopping.

Brands/Products

P+ Measurement Services Celebrates 10 Years of Driving Independent PR Measurement in Nigeria

Published

1 week ago

03/11/2025

Business Post Contributor

P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded in 2015 at the brink of a recession, the agency emerged from a vision to challenge the norms of public relations reporting and bring independence, objectivity, and data-driven accountability to PR measurement and evaluation across Nigeria and Africa.

Over the past decade, P+ has transformed what was once considered an “impossible mission” into a thriving sector. Established from the living room of its founder, Philip Odiakose, who questioned why PR agencies should be the accused, the judge, and the jury of their own work, the company has since led the charge in redefining how PR performance is measured. Today, P+ stands as a trusted partner for more than 20 brands on retainer, having executed 52 projects and collaborated with 25 local and international PR agencies, as well as 86 brands, including government bodies, ministries, NGOs, and private organizations.

P+ Measurement Services has also played a significant role in advancing global recognition for Nigeria within the PR and communications measurement field, through its involvement with international bodies such as the Institute for Public Relations (IPR) Measurement Commission and the International Association for the Measurement and Evaluation of Communication (AMEC). Beyond its client portfolio, P+ has trained over 40 analysts and developed partnerships with key trade associations, including the Nigerian Institute of Public Relations (NIPR) and Women in PR.

Speaking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner at the IPR Measurement Commission, commented, “Ten years ago, this was just a bold dream, starting an independent PR measurement agency when the industry barely understood the concept of evaluation. What began in my living room has grown into a movement that has shaped how the Nigerian PR ecosystem thinks about accountability, insight, and performance. Our mission was to prove that independence in PR measurement wasn’t just possible, it was necessary. Ten years later, I can say with pride that we did more than prove it; we built a legacy.”

Adding her perspective, Olufunke Mohammed, Executive Director of Operations, shared, “This milestone means a lot more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a risk when we left our jobs to pursue what was then an uncertain idea. Today, that idea has become a recognized institution helping brands make sense of their reputation and impact with credible data and analytics. It has been a decade of growth and learning, and we are only just getting started.”

Rukayat Yusuf, Senior Analyst, reflected on the company’s impact from an analyst’s lens, saying, “Working with P+ has been an opportunity to be part of something pioneering. We have not only provided insights for brands but also helped elevate the PR measurement profession itself. Being part of this journey has shown that excellence is built one dataset, one analysis, and one story at a time.”

As P+ Measurement Services celebrates this significant milestone, the company reaffirms its commitment to continuous innovation and collaboration, empowering communications and PR professionals across Africa with actionable insights that go beyond vanity metrics to drive meaningful impact.