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Airtel Unveils Integrated Demand-Side Platform for Effective Ad Reach

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Airtel Ads

By Modupe Gbadeyanka

An integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real time has been launched by Airtel Africa Plc.

The platform, known as Airtel Ads, is powered by Intent.ai and is designed for media agencies and businesses, streamlining the process of purchasing advertising space.

This feature enables advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.

The platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.

This approach aims to not only target digitally engaged individuals but also include those traditionally excluded from the digital realm through its 2G and feature phone user base.

Additionally, through the integrated Airtel Voice Reward Ads, the platform can reach consumers on various devices.

“We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world-class technology.

“Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions,” Airtel Africa’s Chief Commercial Officer, Mr Anthony Shiner, said.

Understanding the current limitations in ad performance for organisations, Airtel Ads aims to seamlessly merge all ad networks with Airtel Africa’s first-party telecommunications data.

It will provide a unified advertising platform with precise audience segmentation, a dedicated marketing team, and data analytics with post-campaign support in addition to both native language support and access to 260+ bidding parameters.

The platform, powered by AI-based brand safety tools, will also accept payments in local African currencies.

Since its inception, the platform has achieved a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions and over 200 million daily SMS notifications with end-of-SMS tag messaging potential.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Stanbic IBTC Pension Managers Re-introduces Self-Service Channels

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Stanbic IBTC Pension App

By Modupe Gbadeyanka

The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.

The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.

The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.

“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.

Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.

“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.

Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.

It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.

It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.

In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.

For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.

The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.

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Holiday Shoppers Spend $1.2trn Online

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Salesforce Holiday Shoppers $1.2trn

By Modupe Gbadeyanka

A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.

It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.

The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.

However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.

“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”

It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.

In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.

It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).

Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.

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FreshSight Communications Assures Clients Tailored PR Services

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FreshSight Communications

By Modupe Gbadeyanka

A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.

According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.

He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.

“We are excited to introduce FreshSight Communications to the Nigerian market.

“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.

FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.

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