Ajileye, Others to Discuss Evolving Role of Chief Marketing Officers

By Modupe Gbadeyanka

The regular change in consumer behaviour has continued to give companies and their chief marketing officers (CMOs) racking their heads on the best ways to sell their products.

This, according to McKinsey, has led to the need to regularly broaden the roles of marketing and the CMO.

“Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research.

“Although these responsibilities aren’t going away, CMOs must address several other areas as well: leading company-wide change in response to evolving buying patterns, stepping up efforts to shape a company’s public profile, managing complexity, and building new marketing capabilities throughout the company as a whole.

“The relative importance of these new priorities will of course vary by company and industry, but the broad importance of reinventing the CMO’s role as a strategic activist is similar across them,” the platform stated.

On Friday, September 16, 2022, senior practitioners in the Nigerian marketing industry will gather in Lagos for this year’s CMO Forum of the Advertisers Association of Nigeria (ADVAN) themed Evolving Role of the CMO.

Expected to address the audience are the Managing Director of P&G Nigeria, Mrs Mokutima Ajileye; and the former Group Chief Marketing Officer of Dangote Plc, Mr Oare Ojeikere; with the Head Marketing and Communications at Access Bank, Mrs Chioma Afe, moderating.

In a statement, the organisers said the forum will provide a unique network of the nation’s marketing leaders with a platform to better navigate the fast-changing marketing landscape.

The meeting is open to only senior, client-side professionals such s CEOs, CFO, CMOs or the equivalent, according to the Chief Executive Officer of ADVAN, Mrs Ediri Ose-Ediale.

The theme intends to focus on leadership: insight into the challenges facing our industry: leading to the development of actionable solutions for the industry and specifically for ADVAN member companies.

“The ever-changing marketing environment has prompted the CEOs and CMOs to continually, to meet and share ideas and international and local best practices,” the president of ADVAN, Mr Osmade Uwubanmwem said.