Feature/OPED
The Decade for Africa: What Next for the Continent’s Brands and CMOs?
By Zara Driss
From music to art, fashion and literature, the increasing popularity of African creatives on the international stage is exciting. African talent is now also being recognised across the advertising and marketing sectors, most notably with the first win for West Africa at the Cannes Lions Festival of Creativity, where a bronze Lions in the Non-profit/Foundation-led Education & Awareness category was awarded to ‘The Soot Life Expectancy’ for The Extra Step Initiative by X3M IDEAS in Lagos.
This remarkable campaign was impactful in helping communities, spotlighting the need for environmental change and how technology, data and international collaboration can raise attention and ultimately change lives.
While this award win was a great cause for celebration, it also highlighted how under-represented the continent still is at Cannes Lions, an event that marked its 70th year.
Andisa Ntsubane, CMO of Vodacom, was a judge in the B2B awards category and stressed the importance of Africa contributing towards global best practices and being represented at the biggest global showcase of creativity. He commented on the huge opportunities across the continent, particularly from a brand point of view:
“The continent of Africa represents the largest growth opportunity in the world. We represent the single largest opportunity for brands to have a big impact whilst making money. But from a brand point of view, there is no better place to drive innovation and creativity to help address some of the social issues that we’ve got.”
Having worked with many large African brands and governments in my time at CNN, I couldn’t agree more.
Andia’s comments took place during a panel discussion that I moderated at the festival, a session about building future-ready brands in Africa, which CNN International Commercial hosted in collaboration with the International Advertising Association. Inclusion and accessibility were a key part of our conversation, whether that is financial inclusion for entering global awards due to cost implications with foreign exchange rates or accessibility in terms of having the opportunity or technology to take part.
Sbusiso Kumalo, Chief Marketing Officer at African Bank, addressed this from a marketer’s perspective: “You’re not necessarily looking for rocket science to solve problems; sometimes it’s just accessibility… I know what it means for the customer, to have a product that not only solves their problems, or their challenges, or caters to their aspirations, but for that product to be accessible.”
Solving problems for consumers and creating brand recognition and loyalty are essential to the CMO, but this is a role that continues to evolve, and, alongside the role of the CTO, marketing teams need to interpret data, understand and adapt to emerging technologies such as AI and Chat GPT. Andisa commented on the role of the CMO today and how it’s incumbent on marketers to constantly learn and upskill their expertise to be informed for conversations with partners and agencies and, importantly, help guide organizations and the C suite on opportunities and considerations around new technology to drive business and benefit customers.
AI continues to be a huge topic in our industry, and along with the excitement, there’s, of course, some hesitation around safety, regulation and labelling. Steve Babaeko, CEO and Chief Creative Officer at X3M, winner of the first Lions for Nigeria, was part of our panel discussion and expressed positivity for AI: “Eventually, we’ll get over the initial panic of AI is coming here to take jobs for the creative industry. We must understand that AI can give our creativity better wings to fly.”
Even with the advent of more sophisticated technology, creativity is essential in helping brands to thrive, and even though CMOs have an increasing amount of factors to consider as part of their evolving role, they also need to remain focused on their brand purpose. Sbusiso highlighted what he thinks this should be: “The responsibility today is not to really build a trademark, but to build a heart mark, because that’s sustainable. We have to have an impact that outlives profit as a consequence. What are you really trying to do? What’s the why? What’s the purpose? And how are you ensuring that your design and product really captures that?”
Technology, creativity, purpose, and, of course, sustainability are all vital elements in our industry and as demonstrated by the recent award win, African brands are embracing this and excelling. Andisa told me that ‘this is the decade for Africa’, and I agree, there are many opportunities ahead, and I’m excited to be a part of the industry and to see what is to come.
Zara Driss is the Sales Director at CNN International Commercial
Feature/OPED
Stocks vs Forex: Which is Better for Beginners in 2026?
By Onah Ishioma Adaeze
As a beginner, choosing between stocks and forex for your investment goals in 2026 can feel overwhelming. Before investing your hard-earned money, it is important to understand how both markets work.
While both markets present investors with opportunities to grow their wealth, they also differ in terms of volatility, liquidity, market hours, and leverage. Stocks involve owning portions of a company, while forex has to do with trading a base currency against a quote currency.
In this article, we will be going through the basics of stocks and forex, pointing out their differences, and helping you decide which asset better suits your investment journey in 2026.
What is Stock Trading?
When it comes to stock trading, you are buying shares of a company, which makes you a shareholder of that company. As a shareholder, you may be entitled to receive dividends whenever the company decides to pay dividends.
As for those companies that do not pay dividends, there are other benefits a shareholder may enjoy, like being called upon to attend shareholder meetings and having voting rights on certain company matters.
On a global scale, over $100 trillion worth of shares are traded annually. Also, the rising popularity of AI companies and technological innovations continues to drive investor participation and market growth.
If you’re an investor looking to buy and hold capital assets, then stock trading is definitely for you, as it allows for short-term, medium-term and long-term investment goals.
When you buy shares of a company and the company performs well, your shares increase in value. Another benefit of stock trading is access to index funds and ETFs.
These funds consist of companies that are grouped under an index. They are carefully selected and monitored under the fund, sparing the investor the stress of actively tracking the fund.
They can be a way of building a long-term, diversified portfolio, and some of these funds may pay dividends.
What is Forex Trading?
Forex trading has to do with buying one currency and selling another. With a pair like USD/JPY, USD is the base currency being bought against JPY, which is the quote currency.
In order to execute a trade in the forex market, you have to analyse and make predictions based on price movement, as well as pay attention to what’s going on in the global news scene.
The forex market runs twenty-four hours every weekday, with over $9 trillion traded in the market every day. Being the largest financial market in the world, there is very high liquidity.
Forex trading involves buying one currency against another, making predictions based on price movements on the forex charts. Price moves based on the activities of large institutions like hedge funds, big banks, the government, etc.
The forex market runs 24 hours a day, every weekday, with global forex turnover reaching $9 trillion per day in the BIS 2025 survey. Being the largest financial market in the world, there is very high volatility and price fluctuations.
At the same time, there is high liquidity in the market, which means that currency pairs can easily be bought and sold without hassle. Highly liquid instruments that are traded regularly include: EUR/USD, USD/JPY, GBP/USD, and gold (XAU/USD).
As a retail trader, knowing when to enter and exit the market is important. As easy as it is to make profits from price fluctuations, it is also very easy to lose money if the market moves against you. This is why it is important to set stop losses and take profits. This helps manage your trading capital.
Major Differences Between Stocks and Forex
While investing in stocks and forex can yield great capital gains, there are lots of ways in which they differ.
As a beginner, stock trading provides opportunities for long-term investments, ensuring slow but consistent returns for wealth building. But if you are looking for an active, short-term style of investment, then forex trading is for you, as it allows you to enter and exit the market within a shorter time frame.
Which is Better in 2026?
Choosing an asset to invest in all boils down to personal preference. At the same time, if you are not averse to risk, nor opposed to asset diversification, then it’s okay to invest in both.
For beginner investors in 2026, stock trading is easier to understand and get into, especially because of mutual funds, index funds and ETFs. With those funds, you don’t have to be an expert to start investing. You can just buy a fund that suits your needs and hold it over a long period of time.
If you are an investor who enjoys technical analysis, highly volatile and liquid markets, as well as trading under short time frames, then forex trading is the right pick for you.
Conclusion
You do not need to put all your eggs in one basket. There are investors who invest in both stocks and forex simultaneously. When starting out, you can start investing in stocks while learning forex. Take calculated risks and do not invest above your means. Diversify your investments and remember, when starting out, you should prioritise acquiring knowledge over profits.
Onah Ishioma Adaeze is a finance writer who is passionate about simplifying complex concepts into easily digestible pieces. Her hobbies are reading and watching anime
Feature/OPED
Building 234 Solutions: A Response to Everyday Workforce Challenges
By Owoloye Emmanuel
Every business starts with a problem. For us, that problem was hiding in plain sight.
Across organisations, we kept seeing HR professionals, payroll teams, and business leaders spend significant time navigating processes that should be simpler. Employee records sat across multiple systems, payroll processes required manual intervention, and routine workforce tasks often became more complicated than they needed to be.
As businesses grow, workforce operations naturally become more complex. Yet many organisations still rely on disconnected tools and workflows that create unnecessary friction for both employers and employees.
The consequence is more than operational inefficiency. HR teams spend valuable time managing systems instead of supporting people. Business leaders struggle to access timely workforce insights, while employees experience delays in processes that should be seamless.
These weren’t isolated challenges. They were recurring realities across workplaces, regardless of industry or size.
That observation led us to a simple question: what if workforce management could be easier?
What if HR, payroll, and workforce operations could work together within a single, connected experience?
That question became the foundation for 234 Solutions.
We are building 234 Solutions with a clear belief that workplace technology should reduce complexity, not add to it. Our goal is to help organisations spend less time navigating processes and more time focusing on productivity, growth, and people.
As we prepare for launch, our focus remains simple: building practical solutions for real workplace challenges and helping organisations create better experiences for the people who power them every day.
Owoloye Emmanuel is the founder of 234 Solutions
Feature/OPED
The Role of TV in Preserving African Stories and Identity
Scroll through social media today, and you will notice something interesting: everyone is either reacting to a series, quoting a movie line, or debating a character as though they personally know them. Beneath the memes and binge-watch culture, however, lies something deeper. Television remains one of the most powerful tools shaping how Africans see themselves, remember their history, and tell their own stories. In a continent as diverse and expressive as Africa, that matters more than ever.
TV as a Cultural Archive, Not Just Entertainment
Long before streaming algorithms began shaping our viewing habits, television was already preserving African identity. From Nollywood dramas that capture the rhythm of everyday Lagos life to documentaries exploring Maasai traditions and Ghanaian folklore, TV has served as a living archive of the continent’s stories.
It preserves more than entertainment; it preserves language, culture, humour, values, and shared experiences. Unlike fleeting social media content, television allows stories to unfold with depth, exploring the realities of family, tradition, ambition, and modern African life without reducing them to stereotypes. That is the power of TV: preserving not just stories, but perspective.
Why Representation on TV Still Matters
There is a subtle but important truth: if people do not see themselves on screen, they may begin to believe their stories are not worth telling. This is why African TV content is more than entertainment; it is affirmation.
Seeing a character who speaks like you, struggles like you, or celebrates like your community does something powerful. It validates identity and challenges outdated narratives that have historically defined Africa through external lenses.
This is where MultiChoice Group, through platforms such as DStv and GOtv, plays an important role. They do not simply broadcast content; they help distribute cultural memory at scale.
GOtv, DStv, and the Everyday African Viewer
Think about a typical evening in many African homes: the TV is on in the background, someone is laughing at a comedy show, another person is watching a local series, and someone else is catching up on the news. That shared viewing experience remains very real.
Through platforms such as DStv and GOtv, African households are exposed to a blend of local storytelling and global content. More importantly, they have helped amplify African-produced content by bringing Nollywood films, African reality shows, talk shows, and documentaries into mainstream rotation.
It is not just about access. It is about visibility.
A young filmmaker in Lagos today is more likely to believe their story matters because they have seen similar stories broadcast widely. A child in Accra grows up hearing familiar accents and seeing environments that look like their own on screen, not as exceptions, but as the norm.
TV Is Also Shaping Modern African Identity
African identity is not static; it is evolving. Television reflects that evolution in real time.
Today, audiences see:
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Young Africans balancing tradition and modern dating culture
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Stories tackling mental health in African households
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Fashion and music influences spreading through TV series
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Political satire shaping public conversation
Conversations that were once confined to homes are now being explored on screen, giving audiences the language to discuss issues that were previously unspoken.
In many ways, television is doing what oral tradition has always done: passing stories, values, humour, warnings, and history from one generation to the next. The difference is that today’s griots are writers, directors, and broadcasters.
The Future: From Watching to Owning Our Narratives
The next stage of African storytelling is not just about being seen; it is about ownership.
As more African creators produce content and platforms continue to invest in regional storytelling, television becomes more than a mirror. It becomes a tool for shaping how Africa is represented to itself and to the world.
While streaming continues to grow, television, particularly accessible platforms such as GOtv, remains one of the most effective ways to reach everyday audiences across different income levels and regions. After all, storytelling only matters if people can access it.
African stories are not new. They have always existed in families, on streets, in markets, in history books, and through oral traditions. What television has done, and continues to do, is give those stories a stage wide enough for millions to experience them at once.
The next time you watch a local series or documentary on DStv or GOtv, remember that you are not just being entertained. You are participating in the preservation of African identity itself.
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