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Brand South Africa Evaluates 15th BRICS Summit

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Lefentse Nokaneng Brand South Africa

By Lefentse Nokaneng

The Johannesburg summit declaration proposes a number of additional cutting-edge measures for strengthening relations between BRICS and Africa. The special invitation extended by South Africa, in its capacity as BRICS Chair, allowed African leaders and delegations to participate in the BRICS-Africa Outreach and the BRICS Plus Dialogue, where several important issues were discussed.

Held under the theme, “BRICS and Africa: Partnership for Mutually Accelerated Growth, Sustainable Development and Inclusive Multilateralism,” primarily shows the bloc’s key objectives, among others, to promote global peace and development and work towards a new world order. The growth in its numeral strength also offers an additional impetus for collaboration and accelerating momentous shifts in global politics.

Brand SA and its mandate

Brand South Africa is the principal custodian of South Africa’s national brand. The agency is tasked with making meaningful contributions to economic growth, job creation, poverty alleviation and social cohesion by undertaking the following:

Investment Promotion and Facilitation: At its core, Brand South Africa is responsible for attracting and facilitating investments in the country. This involves showcasing the nation’s economic strengths, growth potential, and various investment opportunities to local and international investors. The agency collaborates with government bodies, private sector entities, and other stakeholders to develop targeted investment promotion campaigns that highlight sectors such as technology, manufacturing, tourism, natural resources, and more.

Shaping the Nation’s Brand Image: Brand South Africa works to shape a positive and consistent image of the nation on the global stage. This encompasses not only economic aspects but also cultural, social, and environmental. By showcasing a holistic representation of South Africa, the agency aims to create a compelling and authentic brand identity that resonates with various audiences worldwide.

Reputation Management: Managing the nation’s reputation involves proactively addressing challenges and mitigating negative perceptions that might hinder investment and economic growth. Brand South Africa monitors international media, social trends, and public sentiment to identify potential reputation risks. The agency safeguards the country’s image and maintains investor confidence by promptly responding to issues, correcting misinformation, and fostering transparent communication.

While attracting foreign investment is crucial, Brand South Africa also prioritizes fostering a sense of pride, unity, and active citizenship among the local population. By promoting a positive national identity and encouraging citizens to contribute to the country’s development, the agency aims to create an environment that is conducive to investment and sustainable growth.

Evaluating the 15th BRICS summit

The 15th BRICS summit, hosted and chaired by South Africa, was a successful event for South Africa as a country and the BRICS bloc, which saw the historic inclusion of six new members, namely Argentina, the UAE, Iran, Saudi Arabia, Egypt, and Ethiopia. This expansion marked a significant milestone, reflecting the bloc’s unwavering commitment to fostering a reformed and restructured global political and economic order based on the ideals of inclusivity, multilateralism, and the peaceful resolution of disputes.

The inclusion of Egypt and Ethiopia carries profound implications. Both nations hold esteemed positions within the African Union’s esteemed “big five,” underscoring their continental significance. Their inclusion underscores South Africa’s steadfast dedication to advancing the African agenda. Both countries boast formidable economies with untapped potential, further amplifying the bloc’s economic prowess. Ethiopia and Egypt hold the promise of fortifying the links between the BRICS bloc and the African Continental Free Trade Area (AfCFTA), given that both nations have ratified this transformative agreement. Their inclusion into BRICS significantly augments African representation within the bloc’s ranks while simultaneously fostering closer collaboration between BRICS and vital organizations like the African Union.

Other key highlights of the XV BRICS summit were the attendance by over 40 heads of state and scores of government officials and business leaders, including the Secretary General of the UN, Antonio Guterres. Furthermore, the BRICS Women’s Alliance was able to meet leaders for the first time since its inception in 2020. It is quite fitting that this meeting coincides with Woman’s Month, which is celebrated in August. The BRICS Business Council which was inaugurated during the 5th BRICS summit in Durban, South Africa, back in 2013, celebrated its 10th Anniversary.

BRICS, South Africa and Africa

The occurrence of this momentous and historic occasion on African soil, within the borders of South Africa, stands as a resounding triumph for the country. Since joining BRICS, South Africa has experienced growth in trade with its BRIC partners. South Africa’s total trade (exports + imports) with other BRICS countries accounted for approximately 21.2% of its overall trade volumes. We have also seen an increase in FDI flows between South Africa and its BRICS partners, with the NDB playing a key role in funding key critical infrastructure projects. South Africa has also played a leading role in relation to the formation of BRICS institutes on energy and vaccine research.

Further, South Africa has been at the forefront of advocating unified educational qualification standards and the conceptualization of an airlift strategy to promote intra-BRICS people-to-people exchange. At the core of South Africa’s interest has been the inclusion of the African agenda and the finding of complementarities between Africa and BRICS. The development of Global Value chains and Regional Value chains will be a key driver and South Africa is well positioned to play a critical role as Africa’s most industrialized and most diversified economy.

This, coupled with the expansion of BRICS, invariably means Brand South Africa can strategically position the nation as a manufacturing hub within emerging new markets, showcasing its industrial prowess and diverse economic capabilities. With BRICS’ broader reach, Brand South Africa gains an expanded platform to promote its nation brand globally while facilitating meaningful cultural exchange and people-to-people engagements.

BRICS as an economic bloc

South Africa strongly supports the intensification of intra-BRICS trade and the multi-lateral reform it advocates. The country also supports intra-BRICS trade being conducted in local currencies and has thus supported this as part of the Johannesburg II declaration. Furthermore, it remains a champion of the AfCFTA, though most of its countries do not belong to the bloc. South Africa sees BRICS as a means of promoting multi-lateral reform and cooperative economic growth, which will benefit the globe as a whole. President Ramaphosa, in his speech preceding the summit, which sought to clarify the country’s foreign policy, allayed fears that the country’s membership in BRICS was in opposition to its relationships with the US, UK and EU. He reiterates that South Africa is in favour of inclusivity, holistic economic growth and institutional reform. South Africa, he says, depends on all countries, is non-aligned, and believes in cooperation, trade and investment, the peaceful resolution of disputes, and the struggle for democracy.

Lefentse Nokaneng is the General Manager for Research at Brand South Africa

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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