Dipo Olowookere
By Dipo Olowookere
All is now set for the maiden edition of what should be the continent biggest Fintech Africa Brands Awards taking place in Lagos, Nigeria.
According to the organisers of the award ceremony, Africa Brands Magazine, the celebration of players in the financial technology industry in Africa will hold at the prestigious Sheraton Hotel & Towers, Ikeja on Friday, August 28, 2020.
Publisher of the leading financial technology and brands marketing publication in Africa, Mr Desmond Esorougwe, stated that in compliance with government directives, the invited guest will be made to observe the COVID-19 protocols.
Explaining the rationale behind the event, he said the Fintech Brands Awards came up because of the realisation that Fintech can unleash unprecedented economic growth in Africa as oil continues to be a challenge.
“The event is an initiative of The Africa Brands Magazine in collaboration with Fast Track Brand Communications & Strategy,” Mr Esorougwe said.
He said further that, “A special feature of this event is the grand unveiling of a special edition of the magazine on the 50 Most Innovative Fintech Brands in Africa and an interview of the Central Bank of Nigeria (CBN) Governor, Mr Godwin Emefiele, on the impact of fintech brands in Africa.
He said Africa Brand Magazine is as a bi-monthly publication has established itself as a leading publication on brand management and branding, adding that “As the premier Brand focused magazine, its mandate is to organize brand information and make brand news/knowledge accessible to Africa while staring innovative ideas with Brand custodians.”
“The Innovative Fintech Brands Africa 2020 research report is the most comprehensive fintech Brands study in Africa. It is a consumer-led survey that establishes innovative fintech Brands preference across the continent.
“The study is independent concluded by The Africa Brands Magazine, Geopoll and Fast Track Brand Communication & Strategy,” he stated.
Conclusively, the list of the 50 Innovative Fintech Brands has been nominated as the winner of this award. Overall, The 50 Innovative Fintech Brands is on the most region consumer-led methodology consistent with global best practices and comprehensive study and ranking of Fintech Brands in Africa
