By Dipo Olowookere
In order to fully explore the potentials of the creative industry in Nigeria, companies must emulate Rite Foods Limited, makers of Bigi soft drinks and sausages, a notable society and entertainment journalist, Mr Funsho Arogundade, has submitted.
The ace journalist with PM Express said this at the maiden edition of Bigi Media Idol, held in Lagos recently, where he emerged the third runner-up.
Mr Arogundade, who was formerly with PM News, commended Rite Foods for taking its footprint in the creative industry higher by setting the pace and raising the bar for other corporations to emulate.
“Rite Foods has clearly demonstrated its unwavering support and commitment to rewarding talents in the country. The bar has been raised for other brands and corporations to emulate this great feat by Rite Foods,” he said.
At the event, several top industry journalists and media practitioners took over each variant microphone to entertain guests and stakeholders with their sonorous voices in a keen music contest.
Mr Rotimi Ige of the Nigerian Tribune emerged winner of the grand prize of N250,000, while Osigwe Blessing from High Society Magazine went home with N150,000 as Mr Arogundade was given N100,000 for his effort.
All other contestants were awarded cash prizes of N50,000 each as Nigerian Idol music judges, Obi Asika and DJ Sose were on ground to spice up the contest and select the best Bigi Media Idol of the year.
The Managing Director/CEO of Rite Foods Limited, Mr Saleem Adegunwa, explained that the initiative was put in place “to first express our commitment to talent discovery in music through the Nigerian Idol which we now sponsor and secondly, espouse our interest in creative art and ideapreneurship.”
He further explained that music brings the best out of our culture and Nigeria is littered with an abundance of talents in music, movie, comedy, spoken words, and dance.
“We are putting our weight behind the Nigerian Idol because it will bring the best out of the many talents we have in the country,” he said. For the best to be discovered, groomed and given the necessary push, there must be a propelling platform which the boss said, the company believes the Nigerian Idol provides.
“We are putting our weight behind the Nigerian Idol because it will bring the best out of the many talents we have in this country. Bigi has come to take over the mic,” he revealed.
Established in 2007, Rite Foods Limited is a truly world-class and proudly Nigerian Food and Beverage Company, a subsidiary of Ess-Ay Holdings.
Its product line comprises the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale, Bigi Premium Table Water, Fearless Redberry and Fearless Classic Energy Drinks, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.
