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Banks, Insurance Firms Prefer ThisDay, Business Day for Adverts—Survey

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Media adverts banks insurance

By Modupe Gbadeyanka

A survey conducted by Nigeria’s foremost PR Measurement and Evaluation agency, P+ Measurement Services, has indicated that two leading national newspapers were preferred for the placement of adverts in the third quarter of the year.

In the report made available to Business Post, it was revealed that ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in the media.

The study, based on the research data for advert and editorial analysis, had an error margin of 5 per cent at 95 per cent confidence level and in Q2 and Q3 2020, a total of 3,360 publications were monitored.

An analyst at the media intelligence agency remarked that this data-driven report is to provide rich insights into the media performance of brands in the banking and insurance industry, identify key areas where media exposure for these brands can be further strengthened.

He also encouraged brands to key into media monitoring and evaluation as part of their PR and Communications strategies to gain valuable media share as top players in their industries, which will contribute to driving brand loyalty and increase patronage for brands in a competitive business world.

From the report, the sampled data and platforms used were 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.

The most engaged online publications for editorial in the banking industry for Q3 were Thisdaylive.com, Businessday.ng and Nairametrics.com, while Proshareng.com, Thisdaylive.com and Independent.ng were the most engaged online publications in the insurance industry for Q3.

Advert placement was sourced out more by the banking industry, with ThisDay, Leadership and BusinessDay topping the list of print publications with the highest earnings in the for Q3, while BusinessDay, The Punch and Daily Trust topped the list of print publications with the highest earnings in the insurance industry for Q3.

Findings from the Q3 report showed that the media engagement on Corporate Social Responsibility was led by Stanbic IBTC (46 per cent), Heritage Bank (24 per cent), Fidelity Bank (12 per cent), Union Bank (11 per cent) and Sterling Bank (7 per cent) and the insurance companies that ranked most on Corporate Social Responsibility includes Prudential Zenith Life Insurance (67 per cent), AIICO Insurance (20 per cent), and AXA Mansard Insurance (13 per cent).

The media intelligence report also indicated that the prominence of Chief Executive Officers of banks and insurance companies as Adesola Adeduntan of First Bank of Nigeria, Herbert Wigwe of Access Bank and Segun Agbaje of Guaranty Trust Bank led the Bank CEOs and Babatunde Fajemirokun of AIICO Insurance, Chuks Igumbor of Prudential Zenith Life Insurance and Kunle Ahmed of AXA Mansard Insurance led the insurance CEOs in Q3 2020.

The full report can be requested HERE

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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The Merits of a Digital Marketing Agency

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Digital Marketing

As the business environment continues to grow rapidly in the digital era, organizations need to be strategic to survive. Marketing in the digital age is very important for clients and creating a presence on the world wide web. But the management of digital campaigns has its own time, skill, and capital. Business owners should consider hiring a digital marketing agency to make a change and really get their strategies done.

What to expect from a digital marketing agency

Expert knowledge and skills

Digital marketing agencies employ people who focus mainly on online advertising, social media marketing, SEO, and others. Their knowledge guarantees your campaigns are well strategized as well as launched to gain the intended objectives.  Agencies keep updated with the latest trends and algorithms, thus the best for your business. This way, you do not have to guess which method is the best; time and money are saved as you are working with the experts. However, you get to enhance tested and working techniques that will be appropriate for your business.

Time saving solutions

It is already quite challenging to manage a business. The management of digital marketing campaigns can be overwhelming even for the most orderly teams. Some activities, such as writing content, identifying keywords, and keeping an eye on ads, are daily activities. A digital marketing agency relieves you of this responsibility. They take care of everything for you so that you can attend to other core business that your enterprise involves.  It also prevents stress since it is time saving.

Cost effective strategies

It is quite reasonable to think that hiring a digital marketing agency will ultimately cost more, but in fact, it does not. Mismanaged campaigns therefore result in a lot of funds being spent without any returns. Agencies improve your ads so that each dollar you use is well spent. They also give account information where one can be able to see where the money has been spent. This is why they want to ensure that they give you the highest return on investment, hence the value of their services.

Data driven results

Another benefit of hiring a digital marketing agency is that you will be dealing with data most of the time. They point to their sites’ performance using the traffic hits, click through rates, and conversion rates among others. It is the best approach because it means that your campaigns are always being optimized. The reports and updates are made frequently to ensure that you are aware of your progress.

A collaborative partnership

Outsourcing means that you are not entirely giving total control of the process to the agency. It is however a teamwork whereby you are on the same side as the agency. First, agencies devote time to understand your business, its goals and its audience. With this partnership, the campaigns you get are based on what you want.  easily get engaged in the process since there are constant communications and updates are always provided to you.

Staying ahead of trends

The digital marketing environment keeps on changing because of the SaaS development services.  It is due to the fact that new tools, platforms and strategies are developed all the time. Adapting to these changes, however, may be quite difficult for business organizations. That is why digital marketing agencies are never left behind in these trends. It is flexible to make sure your campaigns are on track and responsive. This kind of approach puts your business in a vantage point especially in this ever advancing digital marketplace.

Concluding

In essence, the hiring of a digital marketing agency is laden with numerous advantages to the end user. It would mean contracting out the digital marketing mandate to an agency to ensure that you manage your business while they handle everything. It is an investment that will make you a success in this modern world market without any doubt.

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The Growing Trend of Corporate Gifts UAE How They Enhance Brand Loyalty

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BrandCare Solutions Corporate gifts UAE

In the modern competitive business environment, the urge of brands to find novelty ways of making themselves stand out and stay in touch with their clients by building long-term relationships is present. As a gesture, corporate gifting has grown strong for this purpose. The current gifting trend entered the limelight of the UAE corporate world with drums and trumpets, wherein brand loyalty, closer associates with clients, and employee recognition become talk of the town. Among a few trusted names associated with high-end corporate gifting, BrandCare Solutions of UAE occupies the front position. Corporate gifts UAE have been turning into an integral part of business strategy and, therefore, play an especially significant role in brand loyalty.

The Rise of Corporate Gifts in UAE

In this respect, the UAE has grown very fast and is considered one of the most dynamic and successful business hubs in the world. With the region really flowering in terms of innovation and financial growth, companies are ever increasingly leveraging corporate gifting to connect with their clients and employees. Growing trends in corporate gifts are in creating meaning beyond transactional relationships, not necessarily giving material things.

Businesses all over the UAE are using corporate gifting for everything from custom-designed luxury items to branded merchandise as a surefire way to make lasting impressions with clients, partners, and employees alike. This trend for corporate gifts also reflects a cultural emphasis on hospitality and generosity, hence serving as an effective differentiator for UAE businesses in an ever-growing marketplace.

How Corporate Gifts Build Brand Loyalty

The ultimate goal of any business is brand loyalty, and corporate gifts can contribute majorly toward this very goal. Here’s how:

Building Emotional Connections

Corporate gifting is personal and attached, especially if it’s something with the recipient’s name or company’s logo on it. A meaningful gift-a pen, a high-quality notebook, or an eco-friendly product speaks volumes to the recipient that one holds their relationship dear. This will definitely play a major role in bringing up the graph of trust-loyalty, helping recipients feel appreciated and valued.

Consistent Brand Visibility

The strongest rationale for corporate gifting is that they permit one’s brand to be constantly in the view of others. With each usage or sight of the gift comes a reminder of that particular company; thus, consistent exposure reinforces memory of a certain brand and will help cement this business into your memory. With BrandCare Solutions, you have a range of products to choose from-be it Branded Mugs to customized electronic products that the recipients use every day.

Positive Brand Perception

A well-thought-of corporate gift can heighten the perception of your brand-especially if the quality of it is unique and relevant to the lifestyle or interest of the recipient.

A nicely crafted leather wallet or even the latest electronic gadget could be one of the best corporate gifts and build credibility for your brand, whereby you have shown that indeed you would go the extra mile to ensure your clients and staff are happy. Such a good quality gift is just priceless, engendering goodwill and positive imagery toward one’s company.

Building Customer Relationships

Corporate gifting may be a good opportunity to build up relations with clients. A timely gift-including those given on holidays, as part of birthday surprises, or to say “thank you” for the success of an enterprise-will keep you in front of the clients’ eyes by reminding them how much value you will bring into their business. Regular gifting shows your direction: toward long-term relationships, which directly leads to better customer retention and brand loyalty.

Appreciation and Motivation of Employees

Corporate gifting does not necessarily involve only clients or business associates. It may even relate to one’s employees. Recognizing efforts and achievements, with well-thought-out presents from your staff, will improve morale and give them a sense of belonging to your company. Employees who are valued are more likely to be committed and loyal to the organization. Stronger internal culture and a way to build up a motivated, productive workforce.

Why BrandCare Solutions is Your Perfect Partner

With the rise in demand for corporate gifts throughout the UAE, there seems to arise a dire need by engaging a supplier who can deliver a quality product depicting one’s brand, along with understanding their needs. This has been the thing that has put BrandCare Solutions among the greatest corporate gifts suppliers within UAE, displaying a range for different business uses.

Wide Range of Products

At BrandCare Solutions, you’ll find a comprehensive selection of corporate gifts in UAE. From executive gifts like premium leather accessories to tech gadgets, custom apparel, and eco-friendly options, BrandCare Solutions offers a wide variety of choices. Whatever your gifting needs—whether for clients, partners, or employees—you can find the perfect product to match your brand image and goals.

Custom Branding and Personalization

Of these features salient with BrandCare Solutions, full customization of your gifts is important. Making a personal or telling statement may be one of the most important tenets in respect of corporate gifts. With BrandCare Solutions, you have the possibility to add your company logo, message, or your custom design to their products so as to complete the look that your brand deserves.

Premium Quality

The quality of the corporate gift speaks much about the brand. BrandCare Solutions doesn’t deal but with the best and durable products that speak for your business well. By selecting BrandCare Solution, you’re putting an assurance sign over the quality of gifts that you give out to others, and the impression high and lasting that they are capable of embedding into your receivers.

On Time Delivery And Quality Service

BrandCare Solutions thrive on punctuality, and with them, one can expect delivery in due time of corporate gifts whether it be big or small. The service from customer service representatives is second to none. Every help at each stage starting from product selection down to the delivery phase.

Sustainable Options

While businesses now are starting to focus more on sustainability, BrandCare Solutions combines eco-friendly and sustainable corporate gifting-from biodegradable materials to reusable products-to find the best fit for a corporation that fits into its values and satisfies its corporate social responsibility towards the environment.

Your Corporate gifts in the UAE Delivered by BrandCare Solutions

The best corporate gifts UAE are not just tokens of appreciation but a strategic means to boost brand loyalty and have healthy relations with your clients, employees, and business partners.

Corporate gifting is a greatly happening culture and setting trends in the UAE, the proper selection of suppliers becomes a chief challenge. BrandCare Solutions stands among the leaders in the provision of high-quality and tailor-made products that should be the reflection or at least a contribution to the values of your brand and leave an indelible mark. With custom corporate gifts, your business strategy will build up brand loyalty, create true connections with people, and lift your corporate image.

From premium executive gifts to trifles as keepsakes for your employees, BrandCare Solutions have a perfect solution for all your corporate gifting needs.

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Stanbic IBTC Pension Managers Re-introduces Self-Service Channels

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Stanbic IBTC Pension App

By Modupe Gbadeyanka

The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.

The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.

The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.

“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.

Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.

“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.

Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.

It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.

It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.

In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.

For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.

The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.

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