Brands/Products
Banks, Insurance Firms Prefer ThisDay, Business Day for Adverts—Survey
By Modupe Gbadeyanka
A survey conducted by Nigeria’s foremost PR Measurement and Evaluation agency, P+ Measurement Services, has indicated that two leading national newspapers were preferred for the placement of adverts in the third quarter of the year.
In the report made available to Business Post, it was revealed that ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in the media.
The study, based on the research data for advert and editorial analysis, had an error margin of 5 per cent at 95 per cent confidence level and in Q2 and Q3 2020, a total of 3,360 publications were monitored.
An analyst at the media intelligence agency remarked that this data-driven report is to provide rich insights into the media performance of brands in the banking and insurance industry, identify key areas where media exposure for these brands can be further strengthened.
He also encouraged brands to key into media monitoring and evaluation as part of their PR and Communications strategies to gain valuable media share as top players in their industries, which will contribute to driving brand loyalty and increase patronage for brands in a competitive business world.
From the report, the sampled data and platforms used were 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.
The most engaged online publications for editorial in the banking industry for Q3 were Thisdaylive.com, Businessday.ng and Nairametrics.com, while Proshareng.com, Thisdaylive.com and Independent.ng were the most engaged online publications in the insurance industry for Q3.
Advert placement was sourced out more by the banking industry, with ThisDay, Leadership and BusinessDay topping the list of print publications with the highest earnings in the for Q3, while BusinessDay, The Punch and Daily Trust topped the list of print publications with the highest earnings in the insurance industry for Q3.
Findings from the Q3 report showed that the media engagement on Corporate Social Responsibility was led by Stanbic IBTC (46 per cent), Heritage Bank (24 per cent), Fidelity Bank (12 per cent), Union Bank (11 per cent) and Sterling Bank (7 per cent) and the insurance companies that ranked most on Corporate Social Responsibility includes Prudential Zenith Life Insurance (67 per cent), AIICO Insurance (20 per cent), and AXA Mansard Insurance (13 per cent).
The media intelligence report also indicated that the prominence of Chief Executive Officers of banks and insurance companies as Adesola Adeduntan of First Bank of Nigeria, Herbert Wigwe of Access Bank and Segun Agbaje of Guaranty Trust Bank led the Bank CEOs and Babatunde Fajemirokun of AIICO Insurance, Chuks Igumbor of Prudential Zenith Life Insurance and Kunle Ahmed of AXA Mansard Insurance led the insurance CEOs in Q3 2020.
The full report can be requested HERE
By Dipo Olowookere
Twelve food content creators have been chosen as the new MAGGI Food Ambassadors, and would be expected to use their platforms to promote the seasons produced by Nestle. The next generation of culinary innovators will drive authentic African food storytelling across digital platforms.
The new ambassadors are Brian Nwana, Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr Jamila Lawal, Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).
These persons were unveiled by the leading culinary brand at the second edition of the MAGGI Creators Conference, themed The MAGGIVerse 2.0.
Held from November 1–2, 2025, in Lagos, the two-day event brought together hundreds of digital storytellers, food influencers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant hub for learning, collaboration, and inspiration—exploring how creativity, storytelling, and innovation continue to shape Africa’s digital and culinary landscape.
In her welcome address, the Category Marketing Manager for Culinary (MAGGI) at Nestlé Nigeria, Ms Funmi Osineye, emphasized the brand’s long-term commitment to empowering African creators:
“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth,” she stated.
Building on the success of its debut edition in 2024, this year’s conference featured panels, workshops, and masterclasses on storytelling, brand building, and digital monetization. Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as engaging discussions on “The Palette of Digital Content,” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.
In her keynote address, the former Nestle Director for Marketing Services Manager at Nestlé Nigeria and chief executive of Entod Marketing Limited, Mrs Iquo Ukoh, said, “We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage.”
Brian Nwana, Guinness World Record holder and digital food creator, delivered an inspiring session on The Future Plate: Marrying Culinary Arts with Digital Frontiers, encouraging creators to stay consistent, leverage data, and seize seasonal opportunities to grow visibility and influence.Detty December is coming, an opportunity to trend food content because tourists will surely need to know where and what to eat.
Ghanaian lifestyle creator Kojo Junior described the Maggi Creators Conference as a powerful platform for cross-border collaboration and creativity in Africa’s digital space.It’s a great bridge for creators across countries.
Adding a platform perspective, the Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, Ms Vivian Chuene, said, “The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”
By Modupe Gbadeyanka
To enable Nigerians enjoy online shopping, global e-commerce giant, Amazon, has launched its Bazaar App.
The mobile application has hundreds of thousands of affordable products across fashion, home and lifestyle categories, giving users convenient shopping experience.
The Amazon Bazaar app is designed with interactive shopping features, allowing users to enjoy lucky draws, exclusive discounts, and promotional offers.
New customers receive 50 per cent off their first order, while all users benefit from continuous deals and reward programs that make shopping more exciting and budget-friendly.
In addition, Nigerian shoppers can enjoy a blend of affordability and convenience, with most products priced under N15,000 and free delivery available for orders above N30,000.
Customers can browse through thousands of categories, read verified reviews, and make secure payments using internationally accepted cards such as Visa, Mastercard, and American Express.
According to Amazon, the app maintains the same trusted experience as the global Amazon platform but is tailored to reflect local cultures, shopping preferences, and affordability needs.
In line with Amazon’s global standards, the Bazaar app ensures product authenticity, safe transactions, and timely delivery, typically within two weeks. Customers can also request free returns within 15 days and access 24/7 multilingual customer support.
The app supports six major languages, including English and French, and enables Nigerians to shop confidently in their local currency, the Naira.
By launching the Amazon Bazaar app in Nigeria, the company reinforces its commitment to expanding digital access and enhancing e-commerce experiences across Africa. The move is expected to further stimulate the local online retail market, offering consumers more choices and better value for money.
With this launch, Nigeria joins a growing list of countries experiencing Amazon’s Haul and Bazaar shopping model, which has gained traction in markets such as the U.S., UK, France, Japan, Mexico, and the United Arab Emirates.
The platform is now expanding to 14 new destinations, including Hong Kong, Philippines, Qatar, Argentina, and now Nigeria.
The Amazon Bazaar app is now available for download on Google Play Store and the Apple App Store. Nigerians can start exploring thousands of affordable products today, ushering in a new era of convenient and trusted online shopping.
Brands/Products
P+ Measurement Services Celebrates 10 Years of Driving Independent PR Measurement in Nigeria
P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded in 2015 at the brink of a recession, the agency emerged from a vision to challenge the norms of public relations reporting and bring independence, objectivity, and data-driven accountability to PR measurement and evaluation across Nigeria and Africa.
Over the past decade, P+ has transformed what was once considered an “impossible mission” into a thriving sector. Established from the living room of its founder, Philip Odiakose, who questioned why PR agencies should be the accused, the judge, and the jury of their own work, the company has since led the charge in redefining how PR performance is measured. Today, P+ stands as a trusted partner for more than 20 brands on retainer, having executed 52 projects and collaborated with 25 local and international PR agencies, as well as 86 brands, including government bodies, ministries, NGOs, and private organizations.
P+ Measurement Services has also played a significant role in advancing global recognition for Nigeria within the PR and communications measurement field, through its involvement with international bodies such as the Institute for Public Relations (IPR) Measurement Commission and the International Association for the Measurement and Evaluation of Communication (AMEC). Beyond its client portfolio, P+ has trained over 40 analysts and developed partnerships with key trade associations, including the Nigerian Institute of Public Relations (NIPR) and Women in PR.
Speaking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner at the IPR Measurement Commission, commented, “Ten years ago, this was just a bold dream, starting an independent PR measurement agency when the industry barely understood the concept of evaluation. What began in my living room has grown into a movement that has shaped how the Nigerian PR ecosystem thinks about accountability, insight, and performance. Our mission was to prove that independence in PR measurement wasn’t just possible, it was necessary. Ten years later, I can say with pride that we did more than prove it; we built a legacy.”
Adding her perspective, Olufunke Mohammed, Executive Director of Operations, shared, “This milestone means a lot more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a risk when we left our jobs to pursue what was then an uncertain idea. Today, that idea has become a recognized institution helping brands make sense of their reputation and impact with credible data and analytics. It has been a decade of growth and learning, and we are only just getting started.”
Rukayat Yusuf, Senior Analyst, reflected on the company’s impact from an analyst’s lens, saying, “Working with P+ has been an opportunity to be part of something pioneering. We have not only provided insights for brands but also helped elevate the PR measurement profession itself. Being part of this journey has shown that excellence is built one dataset, one analysis, and one story at a time.”
As P+ Measurement Services celebrates this significant milestone, the company reaffirms its commitment to continuous innovation and collaboration, empowering communications and PR professionals across Africa with actionable insights that go beyond vanity metrics to drive meaningful impact.
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