Connect with us

Brands/Products

Canon Launches RF 85mm F1.2L USM Lens

Published

on

World leader in lens manufacturing, Canon Europe has launched its latest generation of Canon’s iconic 85mm f/1.2L lens, the RF 85mm F1.2L USM, building on its ongoing commitment to photographers,.

Offering the highest resolution of a Canon lens launched to date, it features a super-fast aperture and outstanding AF speeds, making it ideal for capturing candid portraiture and wedding photography. Following Canon’s lens development announcement in February, the RF 85mm F1.2L USM is the first of six RF mount lenses being introduced by Canon in 2019. This lens, endorsed by award-winning Canon Europe Ambassador Félicia Sisco, will take users of the legendary EF 85mm f/1.2L II USM to the next level of performance. All six RF lenses will offer incredible quality and versatility for those looking to get the perfect shot.

Designed for the EOS R System, the RF mount redefines the possibilities of photography and videography, providing the tools for users to enhance their skills and shoot creatively without limitations.

Developed in line with technological advancements and end user feedback, the RF 85mm F1.2L USM uses the RF mount’s advanced possibilities to enhance image quality and communication between the lens and the full-frame mirrorless camera body.

The 85mm short telephoto lens provides the ideal focal length for portraits and a flattering perspective for faces. The RF 85mm F1.2L USM is only the second lens in Canon’s line-up, after the EF 35mm f/1.4L II USM, to use Canon’s unique BR optic technology, which effectively corrects axial chromatic aberration that is not completely correctable with a combination of traditional glass lenses – improving resolution and sharpness. Ensuring incredibly high image quality for every shot, the aspherical and UD lens elements reduce lens aberrations enabling stunning optical performance.

The RF 85MM F1.2L USM is one of Canon’s fastest aperture autofocus lenses for its full-frame mirrorless range of cameras. When coupled with the short telephoto length and Dual Pixel CMOS AF, the fast f/1.2 aperture creates stunning shallow depth of field, bokeh and background separation.

The lens aperture makes the subject leap from the image, whilst the nine-aperture blade system enhances the subject against the smoothly blurred background, ideal for portraiture photography. The ultra-wide aperture transmits 50 per cent more light than a f/1.4 lens for shooting in challenging, lighting conditions – down to -6EV (EOS R) and -5EV (EOS RP) – capturing the atmosphere in every moment.

Using the same ring type USM motor as the RF 50mm F1.2L USM, the RF 85mm F1.2L USM ensures sharp focus is found swiftly and accurately, allowing objects to be tracked as they move around the frame.

Coupled with a new microprocessor, which uses a new high-performance CPU and firmware, the lens utilises the EOS R system increasing data transfer, resulting in faster operation and AF, allowing the photographer to capture split-second moments.

Incorporated in Canon’s RF lenses is a control ring – where settings are programmable to TV, AV, ISO and exposure setting – adds a layer of customisation, making it ideal for wedding photographers who need ranging settings for both perfect candid moments and beautifully modelled shots.

The lens is also equipped with a full-time manual focus ring, which allows manual focusing by turning the focusing ring, without the need to switch to MF mode. Ideal for shooting outdoors, or on location, the RF 85mm F1.2L USM features the iconic L-series weatherproofing, sealing the lens to protect against adverse weather conditions when shooting outdoors or on location.

Award-winning wedding photographer and Canon Ambassador, Félicia Sisco commented, “As a wedding – and portrait – photographer, I need to be able to trust my tools so that I can focus on the subject and tell their story. I have been using Canon’s iconic 85mm 1.2 lens for over 20 years because of its speed and wide-aperture which guarantees beautiful images, even in low light.

“The new RF 85mm F1.2L USM is better than I could have imagined. This lens produces a depth of field and bokeh that is impossible to achieve with other lenses and I already know it will become a staple in my kitbag. It separates the subject from the background and delivers a sharp focus on the subject’s eyes which is simply breath-taking, capturing every special moment.”

According to Canon, the RF 85mm F1.2L USM has extreme high performance 85mm prime lens, 85mm focal length to provide flattering perspective ideal for portraits and very large f/1.2 aperture with 9-aperture blade for superior low light performance and smooth background blur.

Other features include BR optics (Blue Spectrum Refractive optics) reduce chromatic aberration ensuring the highest image quality; Aspherical and UD elements ensure the highest resolution across of the image; USM motor for smooth, near-silent operation; Control Ring – giving direct control over Tv/Av/ISO settings; and ASC (Air Sphere Coating) prevents flare and ghosting from deteriorating image quality.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands/Products

MultiChoice Now Full Subsidiary of Canal+—CEO

Published

on

CANAL+ MultiChoice

By Aduragbemi Omiyale

The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.

Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.

He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.

The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.

The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.

MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.

Continue Reading

Brands/Products

FoodCourt Pauses Operations as Unpaid Salaries, Debt Mount

Published

on

FoodCourt

By Adedapo Adesanya

FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.

The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.

By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.

The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.

“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.

“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.

The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.

It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.

Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.

Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.

Continue Reading

Brands/Products

Chicken Republic Introduces Improved Smokey Jollof Recipe

Published

on

Chicken Republic smokey jollof

By Aduragbemi Omiyale

To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.

As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.

The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.

The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.

Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.

“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.

“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.

“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.

“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.

The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.

This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.

Continue Reading