Connect with us

Brands/Products

CEO Reveals Bizarre Items Nigerians Search on Jumia

Published

on

Jumia CEO growth

The chief executive officer of Jumia Nigeria, Mrs Juliet Anammah, has stated that Keke Napep (Tricycle) is one of the bizarre things Nigerians searched for on the platform during the weeks leading up to the company’s Black Friday campaign slated for Friday, November 29, 2019.

This, according to her, is an affirmation of the trust that shoppers have in the platform for finding everyday essentials.

Mrs Anammah, who stated this while fielding questions from journalists in Lagos, said the Nigerian entrepreneurs and consumers always remain the biggest beneficiaries of the Black Friday campaigns.

This is because all the products listed on the Jumia platform are data-driven to enable consumers to find the products they want at a price that’s convenient for both the sellers and consumers.

In line, the McKinsey’s Lion Go Digital Report, online shopping could account for up to 10 percent of retail sales in Africa (with a value of around the $75 billion) by 2025, as more Africans gain access to the internet. “Campaigns such as Black Friday will contribute significantly to driving e-commerce adoption,” she said.

“We plan Black Friday campaigns 6 months ahead of time. We engage in consumer focus groups and multiple workshops with consumers to understand some of the things they want to buy on Jumia.

“So, it starts with the consumers first. We share the data we obtain with our sellers to influence the kind of products they should list on our platform during special campaigns like Black Friday and at a price that is convenient for both parties,” she stated.

Although Jumia introduced the Black Friday campaign to Nigerians in 2014, two years after it established its presence in the country, consumers respond to the campaign has been tremendous.

“Consumers response to Black Friday has been tremendous since we introduced the shopping event to Nigerians in 2014. Year on year, we’ve seen it grow.

“Nigerians are very responsive to campaigns like these. It’s really about bringing the best of deals from our sellers and brand owners to the consumers. And they respond quite positively. Black Friday is a time when consumers are looking for deals; they want to get the best prices on anything that they want’ she noted.

Mrs Anammah emphasized that the company sources exclusive deals and communicates those deals well ahead of time, that somehow influences what people are searching for.

“What people search for are triggered by the exclusive deals we have, treasure hunts and flash sales. People are searching for phones, appliances, TVs, many brands such as Reckitt Benckiser, Binatone, HP, Scanfrost among others,” she concluded.

Nexus, UKA, HP, Microsoft, Samsung, and Binatone are among the top leading global brands partnering with Jumia for the campaign this year.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Continue Reading
Click to comment

Leave a Reply

Brands/Products

AliExpress Accepts Verve Cards for Payment From Nigerian Shoppers

Published

on

verve aliexpress

By Modupe Gbadeyanka

Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.

This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.

It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.

It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.

With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.

To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.

“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.

“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.

“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.

Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.

These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.

Continue Reading

Brands/Products

FCCPC Raises Alarm Over Low-Quality Brazilian Sugar in Nigerian Markets

Published

on

Importation of Refined Sugar

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.

In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.

The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.

Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.

The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.

“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.

“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.

The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.

The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.

“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.

The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.

FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.

“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.

“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.

Continue Reading

Brands/Products

GOtv Extends Golden Window to Customers for Festive Season

Published

on

GOtv Golden Window

MultiChoice Nigeria, the leading pay-TV service provider, has announced the extension of the Supa Plus Golden Window for the festive season.

Customers can continue to enjoy the GOtv Supa+ package at the discounted price of N13,900 instead of the regular N15,700.

The Executive Head of Marketing for West Africa at MultiChoice, Tope Oshunkeye, stated that the extension of the Golden Window is in line with making entertainment accessible to every home during the festive season.

“By extending the Golden Window, we’re allowing our valued customers to enjoy premium entertainment at a discounted price and create an immersive and delightful experience for families to enjoy together while creating memorable moments”. It’s part of our bigger goal this festive season; to make it a good season for everybody.

In addition to the extension of the Golden Window, GOtv also has an exciting lineup of shows on Africa Magic Showcase to keep viewers entertained throughout the festive season.

Running throughout the festive season, to January 11th, the lineup features captivating titles such as The Jump and 10th Anniversary two new Africa Magic original movies.

The schedule for this season promises something for everyone to enjoy, with the launch of the Holiday channel and the exclusive Bovi Comedy Special – Christmas with Bovi, from December 24th to 26th. Rounding up the entertainment is a feast of football this season.

The Golden Window is open to all GOtv subscribers. To enjoy the offer, customers can reconnect or upgrade using the MyGOtv App or the USSD code (*288#). Customers can also download the GOtv Stream app to watch their favourite shows on the go.
Continue Reading

Trending