Connect with us

Brands/Products

Chivita, Sugar Control Foundation Partner for Healthy Living

Published

on

By Dipo Olowookere

A brand of CHI Limited, Chivita, has entered into partnership with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100 percent fruit juice.

At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Mr Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign

Mr Adesoye, a food technology expert, pointed out that the commitment was not only necessary for raising the awareness level but also critical to correcting the misconceptions about sugar consumption.

“It is important Nigerians understand that they need sugar to carry out their basic tasks. What is bad is excess intake. And what could be normal for one person may be excessive for another. What determine the volume of sugar you require are your lifestyle and the amount of energy you need to discharge your responsibilities.

“It is important to get the perspective right. The key message is that the simple sugars contained in fruit juices are mostly fructose which are naturally occurring in the intact structure of the respective raw fruits or vegetables, thereby making them very healthy and nutritional.

“Indeed, there have been cases where some people have low sugar level in their system and this is as bad as excess sugar. So, it is satisfying to know that Chivita, the leading juice manufacturing company, is spearheading this campaign,” he said.

According to him, excess sugar intake without complementary active living, are likely causes of diabetes and associated diseases among many Nigerians.

He therefore called for the involvement of relevant stakeholders in the campaign as well as more investment in researches and public sensitization.

The SACCOF boss disclosed that Foundation had carried out extensive research on Chivita 100 percent and that the results were commendable, adding that SACCOF was impressed by the company’s compliance to highest food safety standards, which are above industry regulatory requirements.

Managing Director of Chi Limited, Mr Deepanjay Roy, on his part, said Chivita would, on the strength of the partnership, support the Foundation’s research works and other initiatives aimed at educating Nigerians on healthy living.

Mr Roy said that the company and SACCOF had shared values in boosting the quality of life, through enlightenment and support for consumer’s health and wellness.

“As a sustained initiative, we hope to support independent efforts by experts such as nutritionists and dieticians to show how fruit juice contributes to the health and well-being of consumers.

“We will also create a sustainable discourse on the truth and science of 100 percent fruit juice and the No-added Sugar proposition,” he said.

Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in Nigeria’s food and beverage industry. While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy-based beverages and snacks, each of CHI offering is admired for its highest quality, nutrition and health standards.

Today, CHI Limited is the undisputed market leader in juice, fruit drinks and yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments.

CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands/Products

JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

Published

on

JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

Continue Reading

Brands/Products

MAGGI Unveils ‘Taste of Christmas’ Campaign

Published

on

MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

Continue Reading

Brands/Products

FG Suspension of Sachet Alcohol Ban Excites NECA

Published

on

sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

Continue Reading

Trending