Coca-Cola Partners Jumia to Meet Consumer Demand

By Modupe Gbadeyanka

A partnership aimed to meet the demands of consumers in Africa has been signed between Jumia and Coca-Cola.

Through this deal, consumers of the soft drink brand will have the opportunity of having the products delivered to their doorsteps in the shortest time possible, the leading e-commerce platform in Africa confirmed in a statement.

This move, which will be available to customers in Nigeria, Egypt, Kenya, Morocco, Côte d’Ivoire, and Uganda, will increase the assortment available on Jumia and support product delivery in the fastest time possible. Consumers also will enjoy promotions such as ‘buy-one-get-one free’ and discounts of up to 20 per cent on Coca-Cola orders.

“We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices.

“Coming after the launch of our Quick Commerce – Jumia Food Mart, we are happy to let our consumers know that they can expect their delivery of beverages in under 20 minutes, offering convenience at its best,” the chief commercial officer of Jumia, Romain Christodoulou, stated.

The Vice President for Customer & Commercial Leadership at Coca-Cola Africa Operating Unit, Minas Vourodimos, while also commenting, said, “We are pleased to partner with Jumia as we strive to meet the needs of consumers across Africa by making our beverages available for delivery to their homes when they need them.

“Through this, we will be offering an alternative for easy and fast access to Coca-Cola brands across several beverage categories to hydrate and refresh.”

There has been a notable increase in purchases of everyday products on Jumia since the COVID-19 outbreak as more consumers than ever continue to embrace online shopping.

Groceries/everyday essentials is a fast-growing category on Jumia, according to the Africa e-commerce report entitled Jumia Africa e-Commerce Index 2021.