Modupe Gbadeyanka
By Modupe Gbadeyanka
The 2022 edition of the Women in Marketing and Communications Conference/Awards (WIMCA) will take place next month, the organisers have announced.
In a statement, it was disclosed that the event, in its sixth edition, will take place for two, Friday, October 7 and Saturday, October 8, 2022, at the Landmark Event Centre, Lagos.
According to Brand Communicator, Nigeria’s leading brands and marketing publication, the company packaging the programme, the theme for the event is Breaking More Biases for a Sustainable Future.
It reinforces the actualisation of the United Nations Sustainable Development Goal 5-Gender Equality in line with this year’s International Women’s Day campaign theme, #BreakTheBias.
It was stated that the event had been repackaged to include an exhibition, masterclass, and other initiatives that make this year’s WIMCA more robust, engaging, educating, exciting, and memorable for participants than they have ever experienced.
The convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi, stated that interested participants could register for the programme for free at www.wimca.ng.
The conference taking place on the first day will feature sections on career development, personal branding, women and personal finance, and marketing CEOs’ success stories, while the second day will focus on a masterclass and an awards & gala night.
The exhibition will hold side-by-side with the first day’s conference and the masterclass held the next morning. It is expected to fold up at least two hours before the awards evening.
“This year, we are taking WIMCA to a new level, celebrating women and charting a new course for women to break more biases for a sustainable future.
“For the first time, we are making it a two-day event with an exhibition that covers the two days, a masterclass segment that holds the next morning, and a special awards ceremony that holds the second day.
“This year, part of the glamour will include the recognition of the top 50 women marketers in Nigeria. I can visualize one of the most glamorous and prestigious recognition projects ever hosted for women in sub-Saharan Africa,” Mr Ajayi said.
“This year’s WIMCA promises to be more glamorous than ever with many exciting initiatives that will be unforgettable.
“The two-day event is what no one in marketing and brand management would want to miss. It is always a viable platform for networking and gaining brand visibility for women and the men who come to support them,” he added.
Recall, last year, experts in the business of brands and marketing communications in Africa gathered to dissect the theme Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure) and Dawn Rowlands, CEO of Dentsu Africa, one of Africa’s most influential women leaders was the lead speaker.
This year, the value and excitement have been lifted to the next level. Stakeholders in the Brands and marketing industry like APCON, NIMN, CIM, and Members of various Industry bodies: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN, and others from diverse fields are expected to grace this unique event.
