By Ahmed Rahma
A leading ice cream brand across the world, Cold Stone Creamery, has launched a mobile application and an e-commerce site to make it easier for its Nigerian customers to make orders.
The company disclosed that the new app is simple, fast, easy to use and offers indulgence on the go, expressing optimism that it would grow its customer base.
“As a food and lifestyle brand, we are all about bringing satisfaction to our customers as well as making their lives easier,” the Marketing Director of Eat’N’Go, Mr Ilyas Kazeem, stated.
“We have offered all kinds of indulgences over the years, and we believe that our customers enjoy our products. It has only become expedient that we make things easier for them by bringing indulgence right to their pocket.
“Now, our customers can order their favourite flavours from the comfort of their homes and have their ice cream delivered to them in minutes. They will also enjoy 50% off select items when they order using the App,” he added.
Commenting further, Mr Ilyas revealed how the brand is fast embracing digital innovations, saying, “Despite being a food brand, we are very big on digital innovations.
“The world is evolving and it’s important who also move with it. So, why not make their favourite dessert available just by tapping a few buttons on their phones.
“We believe that the launch of this App and E-Commerce site is a step in the right direction and we will continue to initiate ground-breaking innovations.”
Cold Stone Creamery is a franchisee of Eat’N’Go Limited. Together with the sister companies, Domino’s Pizza and Pinkberry Gourmet Frozen Youghurt, Eat’N’Go is always on the outlook for initiatives to better serve their customers.
Earlier in 2020, Cold Stone partnered with Jumia as a means to offer delivery services to her customers.
Adedapo Adesanya 
Business Post Contributor