By Aduragbemi Omiyale
In its determination to make its latest toothpaste variant, Closeup Triple Fresh Formula, accessible and available to consumers across Nigeria at the best market prices, Unilever has partnered with Jumia Nigeria.
The global fast-moving consumer goods manufacturer explained that it collaborated with Jumia to reach millions of Nigerian customers through an online platform with the widest reach in the country.
Also, with the partnership, Unilever is offering customers free delivery on its laundry, hygiene and seasoning products on Jumia Express which makes delivery within 24-48 hours possible.
“As Nigeria’s leading e-commerce platform, the partnership with Jumia will let Closeup meet its millions of users across the country and give them the opportunity to get the new Closeup Triple Fresh.
“Like the best brand that gives long-lasting freshness, the new Closeup with Triple Fresh cleans deeply, fights up to 90 per cent of bacteria, and cools intensely. It gives superior cleaning, protection and cooling benefits which leaves customers fresh and protected.
“This partnership with Jumia will help drive awareness for Closeup Triple Fresh and increase purchase intent of customers,” the Field Sales Manager Unilever Nigeria, Ibidare Adegunle, said.
Also commenting, the Chief Commercial Officer at Jumia Nigeria, Ms Omolola Oladunjoye, explained that, “This partnership is part of our commitment to ensuring Jumia customers continue to have access to quality products with ease and comfort while keeping safety measures at this time.
“Unilever is a household name in the FMCG sector with a track record of quality products that meet the daily needs of our customers.
“We are partnering with them to deepen consumers’ access to essential products at the best market prices and also enjoy the additional benefits such as free and speedy delivery on our Jumia Express platform.”
LASCOPA Seals Bazaar Supermarket Over Flagrant Disobedience
By Modupe Gbadeyanka
For flagrant disobedience to a lawful directive from a government agency, the outlet of Bazaar Supermarket on Aromire Street, Ikeja, Lagos has been sealed.
The retail store was closed down on Tuesday by officials of the Lagos State Consumer Protection Agency (LASCOPA).
A statement issued by the agency explained that the company displayed some items on its shelves with inadequate information like the date of production, expiration and manufacturer’s details.
According to the General Manager of LASCOPA, Mr Afolabi Solebo, during a routine visit to the place on February 24, 2021, some Croaker Steak, Checkerboard Cookies, Peanut Butter and Prawns were found not to have the above details and the management was told to remove them to protect consumers’ rights.
He said this was part of the efforts of the state government to rid the metropolis of all forms of unwholesome products.
However, he lamented that after another visit to the supermarket, the items were still on display for unsuspecting customers to purchase, insisting that such products would not be removed from their shelves until after 21 days.
This infuriated the agency, which sealed the facility, stressing that the era of selling hazardous products to the public without useful information to protect consumers was over.
The GM of LASCOPA said his agency would not fail to initiate litigation if retail shops and supermarkets do not display product information on their commodities.
While charging consumers not to hesitate to report any supermarket or shops within the state where such products are sold, he enjoined residents to always ensure to check the information contained on the label of items about to be purchased.
Mr Solebo, therefore, implored all members of the public to submit their complaints about any infractions on purchased products or services in its office at 2b, Soji Adepegba Close, off Allen Avenue, Ikeja or send correspondence to the agency’s e-mail addresses: email@example.com and firstname.lastname@example.org for necessary action.
Recall that last week, LASCOPA sealed Home Affairs Supermarket in the Ogba area of Lagos State for allegedly displaying expired goods on its shelves.
GOtv Nigeria Rewards Customers With Discounts
By Adedapo Adesanya
GOtv Nigeria has announced the return of its special reward campaign, GOtv Dey Your Side, designed to appreciate loyal customers for their continued support and give them discounts, more content and more value this March.
The campaign, which kicks off on Tuesday, March 2, will see customers on GOtv Jolli and GOtv Jinja enjoy discounts up to 32 per cent and an upgraded viewing on GOtv Max, which is the highest package offering on the platform.
Speaking on this, Mr John Ugbe, Chief Executive Officer, MultiChoice Nigeria, explained that the offer was borne out of GOtv’s desire to show support to subscribers, who have remained loyal to the service, by offering them more for less money in an economic situation worsened by the COVID-19 pandemic.
“We are ensuring quality home entertainment continues to remain affordable, against the backdrop of the ongoing second wave of the pandemic and its attendant economic strain.
“We are also committed to Nigeria’s efforts to curb the spread of the coronavirus, part of which requires people to stay home more. With this offer, we are making their stay at home a lot more enjoyable – and affordable,” said Mr Ugbe.
The campaign offer is open to GOtv Jolli and Jinja customers when they renew their subscription for N2,460 on GOtv Jolli and get upgraded to GOtv Max worth N3,600 with 75+ world-class channels.
GOtv Max is a bigger petri-dish of quality home entertainment, offering access to top channels such as ESPN, SuperSport La Liga, BET, FOX, M-Net Movies 4, StarLife, Africa Magic Family, Cartoon Network, Investigation Discovery and much more.
For football fans, GOtv Max offers access to the best European leagues, including LaLiga, Serie A and select Premier League matches. Also, available on GOtv Max are matches of the English Football League (EFL), Major League Soccer (MLS), Scottish Premier Football League (SPFL), Dutch Eredivisie and other popular premier American leagues on ESPN and all the action on All Elite Wrestling.
Subscribers equally have access to blockbuster local and international telenovelas on Telemundo, Televista and Eva Plus.
To take advantage of this offer, customers can visit the company’s website, any MultiChoice or dealer office or download the MyGOtv app from the iOS and Android store.
Most Insightful Types of Eyelashes Boxes
If you’re running a cosmetic business, you can manufacture these boxes to impress your customers and to extend your sales. These boxes are created with the client’s favoured packaging material and also the involved whole brand is imprinted on them.
Dreamy, supernatural eyes with a flutter of luscious eyelashes are solely found within the novels.
In reality, not everyone’s endowed with the long, thick lash line. Similar to makeup is employed to reinforce your options; false eyelashes are accustomed to creating your eyes look sound.
There are such a big amount of brands and kinds of eyelashes obtainable within the market, it may be confusing finding the proper one for you. Material, shape, thickness, and length are vital factors to stay in mind once shopping for falsies. So, eyelashes boxes can enhance the outlook of items.
Types of Eyelashes:
For convenience and to own an improved understanding, I’ve classified eyelash boxes into 3 main sorts.
- Strip Lashes Boxes: These are the common kind of eyelashes boxes we’re acquainted with; within the type of a strip. They’ll be applied to your natural lash line with a skin-friendly adhesive. Except for some individuals, these may be a bit significant and tough to wear particularly for extended durations.
- Individual Flare Boxes: These are available tiny clusters that may be adjusted among natural cilia in custom eyelash boxes. They’re conjointly applied with adhesive and are comparatively more leisurely to wear. They conjointly look additional natural and don’t place a lot of strain on the eyes.
- Individual Single Boxes: These are available in tiny parts, simply 2 or 3 lashes. They are adjusted among natural eyelashes and provides the foremost realistic look. If you would like to wear them while not creating it obvious, this is for you. In my expertise, these are in all probability the foremost comfy to wear for extended durations. You don’t even feel you’re carrying some foreign in your lashes.
False eyelashes have to return an extended means since their dawn. At first, it had been simply artificial lashes that were very uncomfortable to wear; some individuals were even allergic to those artificial materials.
No smart makeup whole makes these low-cost synthetics any longer. There are unit four main materials used for creating falsies. Silk eyelashes are artificial; they’re soft and have a luscious feel to the touch.
These are the most affordable kind you’ll be able to realize lately. They are available within the strip, flare, and individual hair type. These lashes aren’t ideal for carrying for extended durations.
Real mink lashes return from the fur of Siberian or Chinese mink. These are harvested from farm-bred minks. These are soft, fluffy, and comfy to wear. I in person don’t like carrying these as a result of, albeit firms claim that minks aren’t injured throughout the gathering, no living being deserves to be treated sort of goods. However, would companies tend to feel if a large unbroken
These boxes are visually enticing for the customers for retailers, it’s vital to point outputting and appealing things significantly if there ought to be a happening of restorative things since people like to purchase attractive things.
To create the business proportion of eyelashes they have seductive packaging for show. To form your eyelashes additional seductive and engaging before customers, you have got to gift them in a very putting approach. Custom prints and plans build a packaging appearance all the additional putting and eye-getting for purchasers initially sight.
By victimization enticing colour patterns, designs, styles, and layout on these boxes, you’ll grab the eye of the shoppers to a larger extent than before.
A solid client provides high-quality eco-friendly boxes for shipping and shows functions to the Lash Vendors out there. Sturdy and durable material proof against environmental factors is most popular to use whereas the aim is to ship the things, particularly at the customer’s place.
These boxes for shipping purposes have all the mandatory details written on them relating to the cargo and products themselves.
They usually are available custom-built boxes that do not solely draw the eye of girls however conjointly defend the eyelashes.
Companies tend to build these boxes in numerous designs and shapes to modify your show eyelashes appealingly to your potential customers.
Everyone must have seductive and marvellous Eyelashes to form them look partaking. Several individuals either girls or men haven’t got thick eyelashes so that they would like artificial ones to form their eye appearance higher.
As Eyelashes are delicate and touchy cosmetics parts, they have uncommon security to abstain from any disintegrating and collapsing packaging has quality in business sectors to defend artificial eyelashes from any hurt so, eyelashes boxes are created and planned according to fashion. These containers are usually altered hoping on the quantity and size of the Eyelashes.
Lagos Seals Home Affairs Supermarket Over Expired Items
By Dipo Olowookere
One of the retail stores in the Ogba axis of Lagos State, Home Affairs Supermarket tucked on 21, Ijaye Road, has been sealed by officials of the Lagos State government.
The place was shut down on Thursday for allegedly displaying some expired products for sale to unsuspecting members of the public.
The General Manager of the Lagos State Consumer Protection Agency (LASCOPA), Mr Afolabi Solebo, explained that the agency took the action as part of efforts to rid the metropolis of all forms of unwholesome products and ensure that consumers’ rights are protected.
According to him, when LASCOPA arrived at the supermarket, it found on its shelves some expired products such as Kelloggs Krave (Chocolate Hazelnut) and frozen foods.
Mr Solebo lamented that despite several public enlightenment campaigns and warnings by LASCOPA, store managers still sell expired and hazardous products which are inimical to human health in contravention of the state government’s directives on the sale of unwholesome goods.
“I personally discovered the expired items on the supermarket shelves on February 23, 2021, while on a routine check of supermarkets in the area.
“On discovering the expired products, I told the staff to remove the items from the shelves, which they did in my presence, only for the monitoring and enforcement team to [later] go there and discovered that the items have been returned to the promo shelf,” the General Manager of the agency said.
He noted that LASCOPA had to seal Home Affairs Supermarket in the interest of the general consumers in the state, adding that the organisation will not fail to initiate litigation if retail shops and supermarkets do not stop displaying expired products for sale.
While charging consumers not to hesitate to report any supermarket or shops within the state where expired products are sold, he enjoined residents to submit their complaints free of charge by visiting the office of LASCOPA at 2b, Soji Adepegba Close, off Allen Avenue, Ikeja, or send correspondence to the agency’s e-mail addresses: email@example.com and firstname.lastname@example.org for necessary action.
Iyayi Redefines Nigeria’s Media Buying Industry With AdTraders
By Modupe Gbadeyanka
The media buying industry in Nigeria will soon witness a transformation with the birth of AdTraders, founded by a respected name in the advertising sector, Ms Elo Iyayi.
Ms Iyayi started her career in advertising in 2004 and worked with notable firms like McCann Erikson, Lowe Lintas Lagos, 141Worldwide, Leo Burnett Lagos and SHAREMIND Lagos.
During this period, she managed accounts of big brands like Nigerian Breweries Plc, British Airways, Unilever Nigeria Plc, where she lent her expertise to well known and loved brands like Close-Up, Knorr, Lipton and Omo, as well as Hayat Kimya, custodians of Molfix, Bebem, Familia and Papia.
She further worked with British American Tobacco (Dunhill, Benson & Hedges, Pall Mall and Craven), as well as Philip Morris- Malboro and Chesterfield.
After working with these brands, she felt there was still a gap somewhere, which inspired her to set up AdTraders and according to her, no one could have anticipated the effect of COVID-19 on an already fragmented audience.
She said even advertisers, who anticipated the decline of TV’s power in the wake of the internet, must be aghast at the impact of streaming channels and podcasts, while less time in the car and office has made significant inroads into radio’s listenership.
Ms Iyayi submitted that such innovation can create havoc for an advertiser or with the right media buying partner by their side, it can create enormous opportunity.
This is why it makes sense to join forces with AdTraders; an agency with the flexibility and foresight to adapt to this ever-changing landscape, she stated.
The industry expert explained that AdTraders’ approach is a long-term one as the agency strives to nurture relationships rooted in a thorough understanding of the brand, its goals and aspirations, so that – through ongoing measurement and a data-driven response – the agency is able to adjust strategies in order to achieve optimal effectiveness.
Ms Iyayi believes that the flux to the media landscape is currently experiencing is just the beginning. Going forward, it is inevitable that the trends that defined innovation today will be forgotten by tomorrow. This is why AdTraders focuses on helping brands get to grips with what may come to be, rather than what is.”
Therefore, in line with this, the agency works non-stop to create real value. This is achieved thanks to the input of a highly experienced team of negotiators, skilled at creating deal structures that make media spend work harder for clients.
Added to this, the team is well-versed in the pros and cons of all media touchpoints, objectively identifying that which offers the most cost-effective buy for clients, she said.
She assured that AdTraders brings a fresh perspective that turns its back on the staid and irrelevant, helping clients to plug into a new type of consumer living in a new type of environment.
Nestle Rebrands Milo RTD Packs for Cleaner Environment
By Ahmed Rahma
A leading beverage company, Nestlé Nigeria Plc, makers of Nestle Milo, has changed the pack of its Ready-To-Drink from plastic to paper straws for a cleaner environment.
In a statement by the company on Monday, this is with the aim of eliminating 60 metric tonnes of plastic yearly.
The company added that the bold step was to deliver on its global commitment to make 100 per cent of Nestlé’s packaging recyclable or re-usable by 2025 to protect the environment.
The newly developed paper straws are 100 per cent biodegradable as well as safe and easy to use and consumers can purchase the new packs starting this February.
Speaking on the paper straws for Milo Ready-To-Drink (RTD), Mr Wassim Elhusseini, the MD/CEO for Nestlé Nigeria, said: “We are proud to take this leading action to protect the environment.
“Transforming how we make, use, reuse and recycle our packaging plays an important role in the bold commitments we have made to reduce packaging waste and mitigate climate change.”
“This is proof that Nestlé and other companies can be a force for good in society by providing products that are good for people and good for the planet,” Mr Wassim reaffirmed.
Also, Mr Olutayo Olatunji, Category Manager, Beverages, Nigeria, stated that, “By introducing papers straws, Milo is shoulder-to-shoulder with consumers to improve our environment.”
“We are doing our best to guarantee that our consumers continue to enjoy the delicious MILO RTD they love with the added assurance that it is packaged safely and sustainably,” he further said.
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