Brands/Products
Cowbell, Supa Strikas Seal Football Partnership Deal
By Dipo Olowookere
A partnership agreement has been completed by Cowbell Chocolate, a brand of Promasidor Nigeria Limited, and Supa Strikas, an iconic football property for young people.
The Supa Strikas property debuted in 2001 as a printed comic book series. By 2010, the monthly print run had grown to over 1 million comic books distributed across 19 countries in Africa, Europe, Latin America and South East Asia, making it the largest circulating monthly comic book in the world.
To coincide with the 2010 World Cup in South Africa, the first Supa Strikas television series was launched globally. Now in its 6th season, the series airs in over 100 countries and 19 different languages, with a range of top class broadcasters including Disney and Nickelodeon.
Commenting on the deal, the head of Legal/PR, Promasidor Nigeria, Mr Andrew Enahoro, said the Cowbell Chocolate collaboration would leverage the publication’s monthly comic series and weekly animated TV shows, which premiered last month, to inspire kids and teenagers positively.
He noted that the partnership was to reignite courage among young people and help them develop the ‘can-do’ enthusiasm.
According to him, “This partnership leverages the serialized comic strips, which is released monthly as well as the comic TV series that started showing on dedicated TV stations across the country recently.
“The story of Supa Strikas is that of imagination and doggedness. It is unique but familiar, daring but interesting. Young people are capable of achieving any feat, and we must develop this capacity positively. Somebody must inspire them to think beyond what they see as limitations. This comic series is a positive inspiration.”
Mr Enahoro further said, “We at Promasidor Nigeria have always identified with initiatives and ideas that help children and youths to positively harness their potential, hence we are part of this noble initiative. This partnership is about changing the narrative. Our kids deserve a mode edifying upbringing.”
The Marketing Manager of Promasidor, Mr Abiodun Ayodeji, added that, “Cowbell Chocolate is fortified with the essential vitamins and iron, giving younger people the energy to ‘Get Up N Go’. As part of our brand promise of raising healthy, energetic and fun-loving young kids, we needed to leverage their passion and pass our message – ‘Get Up N Go’ succinctly. For us, the Supa Strikas partnership ties seamlessly into what we intend to achieve.”
Promasidor Nigeria’s corporate social responsibilities, which target children and youth population, cut across sports, education and capacity building. Some notable ones are Cowbellpedia, Promasidor’s Harness Your Dream, Loya Swim Meet and the Quill Awards.
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
