By Dipo Olowookere
Top multinational company specialized in the production of beverages, treated water, dispensers and whole sales product distribution across countries in Africa and Asia, CWAY Group, is introducing a new premium Yoghurt drink into the Nigerian market.
The product, called Nutri-Yo, is targeted mostly at children and the young at heart.
To penetrate the already saturated market in Nigeria, CWAY has appointed one of the leading media and marketing firms in the country, Media & Marketing Experts Africa (MME Africa), to lead the campaign for Nutri-Yo.
MME AFRICA is a full blown media agency that offers strategically tailored services in Public Relations, Experiential Marketing, Market Research, Product Branding, Digital Marketing and Below The Line (BTL) Advertising.
It is run by former celebrity entertainment journalist, Mr Seun Apara, who is now into integrated marketing communications.
Mr Apara said the choice of MME Africa for Nutri-Yo campaign in Nigeria was as a result of his company’s past records.
Last year, MME Africa carried out a successful activation for Nutrimilk, another product of CWAY Group.
Mr Apara said Nutri-Yo would be entering the market with the slogan ‘Taste Better, Digest Better.’
It was gathered that the company has already mapped out strategies to make the new Yoghurt drink a household name in the country.
It is important to note that MME Africa emerged as the most preferred agency through competitive pitches presentations involving a few other qualified and seasoned agencies in the country.
MME Africa will on behalf of the company engage the consumers in various zones and markets in a well-planned and strategic experiential marketing campaign to create goodwill and followership for the new drink.
