Brands/Products

Dangote Emerges Most Valuable Brand in Nigeria

Published

7 years ago

03/09/2018

By Modupe Gbadeyanka

Nigeria’s Dangote has emerged the most valuable brand among the top 50 brands in Nigeria for 2018 which were unveiled at the weekend in Lagos.

This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).

Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.

Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 percent of the top brands amounting to 23 are Nigerian brands.

Giving the highlights of the brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.

He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having exited before.

The top 50 brands in Nigeria, Mr Soboyede maintained are the brands that have succeeded in delivering their promises to the consumers. “They are fast growing in value and they are the drivers of our economy. The top brands this year are those that have been able to analyse needs, see opportunities by creating solutions to them and communicating same to the consumers.

“They have also become so good at it that the consumers often refer to them with the name of the need they meet that is their products or services. These brands have found how to deliver something special often times,” he said.

Giving insights into how the evaluation of the top 50 brands was carried out, Mr Soboyede said: “we used the Brand Strength Model (BSM index). It is model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view. The model uses basic qualitative elements and there are seven variables that goes into the BSM model.”

According to him, the variables started with a test of people’s knowledge and affinity with the brands operational in Nigeria.

“We had a top on the mind survey where people tell us brads that easily come to their mind or brand they can recall.

“Other variables in the model are innovation-this is a test how innovative a brand service delivery is; Quality-this checks some factors that enhance consumer’s confidence in product delivery; Category Leadership-this is a classification of brands within their industry; Online engagements-this checks how active the brand’s online platforms are and how engaging it has been from last evaluation; National Spread-this checks operational presence of a brand across the country,” he stated.

Chief Corporate Communication Officer of the Dangote Group, Mr Anthony Chiejina, said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace.

“Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products,” Mr Chiejina stated.

It would be recalled that back in July, the Dangote brand came atop in the ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.

The Brand leadership in the ranking list said of Dangote brand “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.

The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.

African brands rose slightly to account for 17% of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa. Brands from Europe leads the table with 40%, North America at 24% and Asia 19%. West Africa 6% with only Nigerian brands and Southern Africa 6%.

The Top 100 is dominated by technology and electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.

Related Topics:dangote dangote valuable brand

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Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Brands/Products

Sell Gift Cards in Nigeria Safely: Why Migo-Sell Gift Cards Is Becoming a Trusted Gift Card Trading Platform

Published

1 week ago

07/01/2026

Dipo Olowookere

As digital payments continue to expand across Africa, gift card trading has become one of the most practical ways for users in Nigeria and Ghana to convert digital value into cash. From Apple Gift Cards and Amazon Gift Cards to Steam, Google Play, and gaming-related cards, many users now prefer to sell gift card online to meet daily financial needs.

However, despite strong demand, the gift card exchange market in Nigeria still faces long-standing challenges. Delayed payments, unclear pricing, inconsistent verification standards, and increasing fraud cases have made trust the single most important factor when choosing a gift card trading platform.

Against this background, Migo – Sell Gift Cards is positioning itself as a more structured and reliable gift card trading app, focused on transparency, controlled verification, and predictable payouts rather than exaggerated promises.

Rising Demand, but Trust Remains the Industry’s Weak Point

For many users, converting gift cards to cash is no longer optional. While international gift cards are widely used for online shopping, subscriptions, and digital entertainment, not all Nigerian users can spend them directly within the local financial system.

As a result, redeeming gift cards for cash in Nigeria has become common practice. Yet user complaints across the market reveal recurring issues: hidden deductions, unstable gift card rates, rejected cards without explanation, and payouts that take far longer than expected.

Migo – Sell Gift Cards was developed after examining these weaknesses across the industry. Rather than competing solely on speed or headline rates, the platform aims to deliver consistency—clear rules, visible pricing, and realistic processing timelines.

Supporting High-Demand Gift Cards in Nigeria and Ghana

User demand in the Nigerian gift card market is highly diverse. Instead of limiting transactions to only a few brands, Migo – Sell Gift Cards supports a wide range of gift cards that are actively traded across Nigeria and Ghana, including:

Apple Gift Card, Amazon Gift Card, Steam Gift Card, Google Play Gift Card, Razer Gold Gift Card, Xbox Gift Card, PlayStation Gift Card, Roblox Gift Card, Vanilla Gift Card, Walmart MoneyCard, Target Gift Card, Macy’s Gift Card, Best Buy, GameStop, Nike Gift Card, Foot Locker Gift Card, Sephora Gift Card, Nordstrom, Coach Gift Card, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, American Express (Amex), go2bank, and One4All.

This broad coverage allows users to sell gift cards in Nigeria on a single platform, reducing the risks associated with switching between multiple gift card exchange services.

Controlled Speed Instead of Risky “Instant” Claims

In the gift card trading industry, “instant cashout” is often promoted but rarely explained. In practice, unverified speed frequently leads to disputes, failed payouts, or account restrictions.

Migo – Sell Gift Cards adopts a controlled processing approach, combining automated systems with manual verification to assess gift cards based on brand, type, and risk level. Once verification is completed, payouts are processed in Nigerian Naira (NGN) or Ghanaian Cedi (GHS).

This method prioritizes reliability and user protection while still aiming for timely cashouts within reasonable and clearly communicated timeframes.

Transparent Gift Card Rates in Nigeria

One of the biggest concerns for users is gift card rates in Nigeria, which can fluctuate frequently based on market conditions. Migo – Sell Gift Cards addresses this by displaying the available exchange rate before a user confirms a transaction.

Whether users want to sell Apple Gift Card, sell Steam Gift Card,sell macy’s gift card or trade other brands, pricing is visible upfront. Once a rate is accepted and verification is completed, there are no unexpected deductions, helping users better predict their final payout.

Simple and Consistent Trading Process

To make online gift card trading accessible to both new and experienced users, Migo – Sell Gift Cards keeps its workflow straightforward:

Create an account (https://www.migogiftcard.com)
Select the gift card type
Submit gift card details or images
Verification process
Cash payout

This consistent structure reduces errors, improves clarity, and supports both first-time users and frequent traders.

Raising Standards in a High-Risk Digital Market

As Nigeria’s digital finance ecosystem grows, competition among gift card trading platforms is shifting away from speed alone toward risk management, transparency, and user communication.

Migo – Sell Gift Cards states that its long-term goal goes beyond completing transactions. By maintaining clear rules, stable execution, and responsive customer support, the platform aims to contribute to higher standards across the Nigeria gift card exchange industry.

Frequently Asked Questions (FAQ)

What is Migo – Sell Gift Cards and how does it work?

Migo- Sell Gift Cards is a digital gift card trading platform that allows users in Nigeria and Ghana to sell gift cards online and receive cash payouts after verification.

Is Migo – Sell Gift Cards a legitimate gift card trading platform in Nigeria?

Yes. Migo – Sell Gift Cards operates with structured verification procedures, transparent pricing, and consistent payout rules designed to reduce fraud and failed transactions.

What types of gift cards can I sell on Migo – Sell Gift Cards?

Migo – Sell Gift Cards supports Apple, Amazon, Steam, Google Play, Razer Gold, Xbox, PlayStation, Roblox, Vanilla Visa, Walmart MoneyCard, Target, Macy’s, Best Buy, GameStop, Nike, Foot Locker, Sephora, Nordstrom, Coach, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, Amex, go2bank, and One4All.

How fast is payment after selling a gift card?

Payment speed depends on the gift card type and verification process. Once verified, payouts are processed in NGN or GHS as quickly as possible while maintaining security.

Does Migo – Sell Gift Cards offer instant cashout?

Migo – Sell Gift Cards focuses on reliable and predictable cashouts. Some transactions are faster than others, but all go through verification to protect users.

How are gift card rates determined in Nigeria?

Rates depend on brand, demand, card type, and risk level. Migo – Sell Gift Cards shows the available rate before transaction confirmation, with no hidden deductions after verification.

Is it safe to sell gift cards online on Migo – Sell Gift Cards?

Selling gift cards online carries risk, but Migo – Sell Gift Cards reduces this through a combination of automated systems and manual review to improve transaction safety.

Who can use Migo – Sell Gift Cards?

Migo – Sell Gift Cards currently serves users in Nigeria and Ghana.

About Migo – Sell Gift Cards

Migo – Sell Gift Cards is a digital gift card trading app serving users in Nigeria and Ghana. The platform focuses on secure verification, transparent pricing, and reliable cash payouts, helping users safely convert gift cards into cash through a structured and trustworthy process.

Website: https://www.migogiftcard.com

iOS Download Link: https://apps.apple.com/us/app/migo-sell-gift-cards/id6670494373

Playstore Download Link: https://play.google.com/store/apps/details?id=com.antwallet.giftcard

Brands/Products

DStv, GOtv to Retain CNN, Cartoon Network, 10 Others After Last Minute Deal

Published

2 weeks ago

01/01/2026

Adedapo Adesanya

By Adedapo Adesanya

Canal+ and Warner Bros. Discovery have signed a new multi-year, multi-territory agreement to strengthen their partnership internationally that will scrap the exit plans of channels like CNN International and Cartoon Network on pay television services -DStv and GOtv.

The last minute agreement reached on December 31, 2025, means 12 channels at risk of being yank off, including Discovery, CNN, TLC, Discovery Family, Real Time, Food Network, HGTV, Investigation Discovery, and Cartoon Network, will remain on both DStv and GOtv.

According to a statement by Canal+ yesterday, the deal between the two broadcasting giants spans multiple territories, including South Africa, the rest of Africa and regions in Europe where Canal+ also has operations.

Canal+ said: “This expanded agreement covers both the distribution of HBO Max and the renewal of several Warner Bros Discovery thematic channels across numerous regions.”

The announcement comes as a relief to DStv subscribers, who received notices via email and on-screen warnings from December 1, 2025, stating that the channels in question could be removed from their bouquets since contractual negotiations between Canal+ and Warner Bros Discovery had reached an impasse.

Regions outside Africa also affected by the new deal include Romania, Hungary, the Czech Republic and Slovakia, where Cartoon Network, Cartoonito and CNN International have been renewed.

Other Warner Bros channels renewed in European regions not available in Africa include Warner TV, Cinemax and TVN.

“Canal+ and its longstanding partner, Warner Bros Discovery, are pleased to announce the signing of a new multi-year and multi-territory agreement, marking a major milestone in the development of their collaboration on an international scale,” Canal+ stated.

The agreement between WBD and the French media group builds upon previous deals made in 2024, including the renewal of the exclusive pay-TV window for Warner Bros. Pictures films six months after their theatrical release in France and the integration of HBO Max within select Canal+ group offers.

It also comes during Netflix’s pending purchase of Warner Bros. Discovery, which could further position Canal+ as a power player on the global stage as the company already has distribution deals in place with Netflix.

Brands/Products

JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

Published

3 weeks ago

23/12/2025

Aduragbemi Omiyale

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.