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DStv Media Sales, MIPAN Chart Future of Media Optimization

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DStv Media Sales MIPAN Future of Media Optimization

DStv Media Sales, in collaboration with the Media Independent Practitioners Association of Nigeria (MIPAN), hosted the 9th edition of their annual industry conference on Thursday, May 9, 2025, in Lagos. Themed “Optimize,” the conference brought together a dynamic cross-section of stakeholders in the marketing communications industry to explore the power and future of media optimisation in an evolving digital landscape.

The event offered a comprehensive look into the DStv ecosystem, featuring thought leaders, regulators, and agency executives who shared practical insights on how brands can unlock more value through strategic planning, data-driven decisions, and integrated consumer engagement.

In her opening remarks, Doris Ohanugo, Executive Head, DStv Media Sales Nigeria, emphasised the urgency of embracing optimisation in today’s fast-paced environment.

“In an era defined by constant evolution, optimisation is no longer a luxury; it is a necessity,” she stated. “It’s about moving faster with clarity and creating deeper connections in a crowded landscape.”

Delivering the keynote address, Kholeka Maringa, Head of DStv Media Sales, Africa, reinforced the company’s commitment to content-led engagement. She also provided valuable data-driven insights into audience behaviour, using the 11th edition of the AMVCA as a case study. According to Maringa, the event reaches 3.3 million viewers in Nigeria and 6.7 million outside Nigeria via linear platforms, while non-linear platforms record upwards of 250,000 digital viewers, 10 million views on video demand, and 2.3 million social impressions. The event also saw 10,000 attendees from the press conference to the final show, with a total of 1.8 million votes cast.

“Our goal is to maximise reach and enhance viewer engagement by consistently delivering content that encourages interaction and participation,” she said.

Also speaking at the event was Adeyinka Adebayo, Group Executive Director, OMG Central and West Africa, representing the Advertising Regulatory Council of Nigeria (ARCON). Adebayo discussed driving growth in media investment and provided insights into the recent ARCON regulations. He emphasised the agency’s role as an enabler, not a barrier, highlighting the importance of collaboration between media owners, agencies, and advertisers to drive success.

He further urged industry stakeholders to “act local and think global,” stressing that media investment should not only be viewed as expenditure but as a capital investment with long-term value.

“The purpose of ARCON is to regulate, not strangulate. Media owners, agencies, and advertisers must work collaboratively; we all need each other,” he concluded.

On the topic of “Impact and Reach in Media,” Nosipho Gama, Executive Head, Business Enablement at DStv Media Sales, shared insights on emerging media technologies and evolving audience behaviours.

“Platforms will continue to expand their offerings and reach by incorporating new technologies. The future of television isn’t about one platform outshining another; it’s about creating seamless, viewer-centred experiences,” she said.

Closing the event, Dozie Okafor, President of MIPAN, delivered a strong call for value-driven media investment strategies.

“Media optimisation is about more than just spending; it’s about spending smart. As an industry, we must prioritise optimised investments that deliver measurable results,” he concluded.

The 9th DStv-MIPAN conference proved to be more than just a knowledge-sharing session. It served as a strategic touchpoint for industry players to reflect, recalibrate, and align on the direction of media in Nigeria. From shifting consumer behaviours to the demand for smarter spending, the conversations reinforced a collective industry goal, to build a more agile, collaborative, and results-oriented media landscape in Nigeria.

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BMA Tasks Alumni Network on Collective Impact

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BMA Alumni Network

By Adedapo Adesanya

The Brand Management Academy (BMA) held its highly anticipated inaugural Alumni Network ceremony on Saturday, June 14, bringing together some of Africa’s brightest minds in brand and commercial leadership.

Hosted in Lagos, the event officially launched a growing community of over 450 marketing and sales professionals trained by BMA, cutting across key industries including FMCG, tech, finance, telecommunications, and manufacturing.

The ceremony attracted top-tier professionals, C-suite executives, and emerging talents, all bonded by the Academy’s shared mission to drive brand excellence and leadership across the continent.

“This is more than just a reunion,” said Olusegun X. Akinyemiju, the newly inaugurated President of the BMA Alumni Network. “It’s the birth of a movement — a strategic community of commercial leaders committed to raising the bar for brand and business performance in Africa. Our collective impact starts now.”

The event featured inspiring keynote sessions, alumni showcases, industry spotlights, and a vibrant after-party that captured the energy and spirit of the BMA community.

The executive committee of the Alumni Network was also formally unveiled. The team had emerged earlier in February following a fiercely contested election that drew attention from marketing professionals and external observers alike, highlighting how creative campaign strategies can be deployed even in electoral processes.

Speaking at the event, Dr. Abiodun Ajiborode, Founder of BMA, emphasized the importance of the Alumni Network to the Academy’s long-term vision.

“The alumni network was always part of the plan. We didn’t just want to produce skilled professionals, we wanted to build an ecosystem of brand custodians. A platform where leaders can grow, collaborate, and influence the industries they serve.”

The Network is already gearing up for impact, with plans for mentorship programs, thought leadership sessions, community outreach, and strategic partnerships to drive marketing innovation across Africa.

The inaugural ceremony was more than a celebration, it was a declaration of intent. The BMA Alumni Network is stepping into its new chapter with clarity, purpose, and momentum.

“We are just getting started,” said President Akinyemiju. “The real power of BMA is not only in what we learned, but in what we will build together.”

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GOtv Customers to Enjoy Free Package Upgrade from June 16

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GOtv

From Monday, 16 June to Thursday 31 July, when you pay your subscription, you will get upgraded to the next package. No charge. No extra step. Just more shows, more channels, and more to come home to. That’s not all, if you need to get GOtv, for a limited time, the decoder is available for N9,000 only.

Why? Because we’ve got you!

So, here’s what you can watch during this period.

Club World Cup – The first of its kind, with teams from all over the world. Your favourite teams (just the big ones) – Real Madrid, PSG, Man City, Chelsea, Atletico Madrid etc. It runs from June 15 to July 16.

Shaka Ilembe Season 2 – The best (and by a huge mile) epic drama series created in Africa. It’s a gritty biopic of one Africa’s most celebrated heroes. This second season, the story reaches its climax as Shaka unites the Zulu nation. Shaka Ilembe season 2 started on June 15, and airs by 10:00 PM every Sunday on Africa Magic Showcase and Epic.

Nigerian Idol Season 10 – The tenth season of Nigerian Idol is delivering what we expected and more. The quality of contestants on the show at the moment all have what it takes to win the show. Now every episode feels like a fight to win it!

BBNaija No Loose Guard Reunion – While BBNaija No Loose Guard felt like a hangout with friends; the reunion is a totally different firecracker! It’s one last chance to let the world know how they truly feel about some of their fellow housemates, and they didn’t hold anything back.

BBNaija Season 10 – The most anticipated season of the biggest reality TV show in Africa. If there’s one thing we can all count on,

If these are not your piece of cake, then there’s a new era of rich and deep drama series on Africa Magic Showcase between 8:00 PM and 9:00 PM every week day.

Manage your account with the MyGOtv App and take your content wherever you go with GOtv Stream both available for download on the Android or iOS store. Login or register your profile and always stay on top of your account and viewing needs. Reconnect and get boosted so you can watch more without paying more because we’ve got you everyday!

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Akabanga Lagos Now Sole Distributor of Rwanda’s Chili Oil in Nigeria

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Akabanga Chili Oil

By Modupe Gbadeyanka

The iconic chili oil from Rwanda, Akabanga Chili Oil, will now be solely distributed in Nigeria by Akabanga Lagos, following the 100 per cent stake acquisition of Akabanga 4U Limited.

To deepen market penetration and create strategic partnerships to position Akabanga Chili Oil as a household staple in Nigerian homes and restaurants, Akabanga Lagos is launching an aggressive dealer mobilisation campaign across the 36 states of the federation, aimed at boosting nationwide availability and visibility of the product.

Crafted in Rwanda by the renowned Sina Gérard/Entreprise Urwibutso, Akabanga Chili Oil is a premium blend of yellow African habanero peppers, sunseed oil, and natural spices.

Available in 20ml and 100ml bottles, the oil is cherished for its distinct smoky, earthy flavour and versatility perfect as a condiment or cooking oil across a variety of local and international dishes.

“Nigerians are known for their love of flavour-packed, spicy food, and Akabanga hits the right note with just a few drops.

“This acquisition is a dream realized. Having championed this product in Nigeria for years, we are honoured to now lead its national distribution.

“Fondly called Rwanda’s little secret, we’re excited to help more Nigerians discover its magic,” the founder of Akabanga Lagos, Ms Temitope Mudabai, stated.

Also, the founder of Sina Gérard/Entreprise Urwibutso, Mr Sina Gerard, said, “Nigeria boasts one of the largest consumer markets in Africa and is well known for its mouthwatering and diverse gastronomy.

“We are excited to partner with Akabanga Lagos to introduce this delicious tasting product to the market and we are confident that our product will feel right at home here in Nigeria.”

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