Modupe Gbadeyanka
By Modupe Gbadeyanka
A book authored by a leading public relations expert in Nigeria, Mr Anthony Elikene, The Brand Called Woman, is now selling on Amazon, the world’s largest retail store.
The marketing communications book was released by Brandfit PR & Events, owners of Nigeria’s leading free business, brands, and marketing weblog, www.brandfit.com.ng.
The Brand Called Woman is a summary of how corporate organisations can improve their brand management, and marketing communications processes by applying the clues women teach every day with their lifestyle.
“The Brand Called Woman might probably be the first time these traits would be captured for tactical use in projecting corporate brands,” Mr Elikene, the Lead Consultant/CEO of Brandfit PR & Events, said.
“PR, Advertising, Communications and Marketing professionals will do well to read this book and learn what they are doing right and what they are doing wrong and how to improve,” he added.
Speaking further, Mr Elikene said, “A lot of crises could be averted if we only apply some tactics women deploy effortlessly in managing challenges that sometimes look insurmountable to the rest of the world. Women are the best teachers and this is an understatement.”
Although the book is mainly targeted at Public Relations, Marketing, and Communication professionals, the language and delivery make it a delight for all. It is educative, informative, insightful, and entertaining to read from the start to finish.
The Brand Called Woman is a pleasant disruption to the marketing communications practice as it is not like any book published or read before it.
The book is available globally on all Amazon platforms and the publication can be viewed via the link below;
