Brands/Products
Four Pure Bliss Customers Receive N4m in Ongoing Millionaire Promo
By Adedapo Adesanya
**56 Other Millionaires To Emerge
Four customers of Pure Bliss have been given N1 million each in the ongoing 60 Millionaires In 60 Days Promo in Lagos and Kano States on Friday, July 14, 2023, in a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment.
The four lucky customers rewarded were Mr Tunbosun Folarin, a project manager from Ogun State; Ms Ayanboye Temitope, a businesswoman and resident of Ikorodu, Lagos State; Ms Pauline Godfrey, a fashion designer who lives in Nassarawa and Mr Abubakar Muhammed, a trader, and resident of Kano State. They are the first four verified winners in the second edition of the promo currently ongoing in Nigeria.
Ayanboye Temitope, the winner from Ikorodu, Lagos narrated how she could not contain her disbelief and shock when she initially received the instant SMS notification of winning One Million Naira. “When I saw the new Promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had to try again, and the second one had a code. I followed the instructions on the pack and received an SMS that I won One Million Naira, but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime. Only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock, I am so happy, and I now believe. Pure Bliss, thank you…”, Temitope echoed.
Pauline Godfrey, a Million Naira Winner from Nasarawa State, also expressed her joy for the prompt reward as it would help cushion some economic hardship. “It is indeed a joyous day in my household. One million Naira in this economy? I was doubting at first because I did not expect to ever win a promo! In Nasarawa! I will continue to tell everyone I know. Pure Bliss, please keep it up”, an elated Pauline said.
Tunbosun Folarin, another million Naira winner and resident of Ogun State, said he had his kids to thank for participating in the promo. “I buy Pure Bliss for myself and the kids so on that fateful day, I ate the last Pure Bliss wafers meant for the kids before dinner. I opened a pack, saw a code, and decided to give it a try. I’m so happy and will put some of the money into my wife’s business. And my kids? They will definitely feel that Pure Bliss has touched me.” Mr Folarin said.
The winners were presented their respective cheques of one million Naira each in Lagos and Kano states by the Pure Bliss Team and the Zonal representatives of the NLRC, FCCPC, and LSLGA. The Lagos State Lotteries and Gaming Authority (LSLGA), represented by the Senior Legal Officer, Kemi Adebiyi, endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements.
She lauded the organization for its transparency in selecting the winners and advised many more persons to key into the promo with confidence. “We appreciate the company for introducing this reward scheme to acknowledge and appreciate consumers and urge our consumers to participate in the promo,” Mrs Adebiyi stated.
Ms Susie Onwuka, the Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), was also present at the cheque presentation; she lauded Ok Foods, the producer of Pure Bliss, for coming out with such a lofty initiative.
Speaking during the Cash Prize Presentation, Ms Bukola Yusuph, Brand Manager Pure Bliss, emphasized Pure Bliss’ commitment to delight consumers through delicious and quality products and rewards.
“It is all in the brand name. Running the biggest promo within the biscuits industry, where consumers get instant airtime rewards and millions in cash prizes, is in line with our brand promise and commitment to bliss and mood upliftment. We have 56 Millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we plan to reward a total of 60 consumers with one million naira each and also give out 30 Million Naira worth of Airtime.”
Reiterating the mechanics of participating in the Promo, Ms Yusuph stated that consumers are to buy any Millionaire Promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira, as each code guarantees a prize. She emphasized that it works for all networks.
Officials of the Lagos State Lotteries and Gaming Authority (LSLGA), Federal Competition and Consumer Protection Commission (FCCPC), and National Lottery Regulatory Commission (NLRC) all expressed their confidence in the credibility of the promotion and urged consumers to participate while also reiterating their commitment to monitoring the promotion for transparency.
Brands/Products
MoMo Gives Iraboko Lagos Residents Financial Grant, POS Devices
By Modupe Gbadeyanka
At least two residents of the Iraboko area of Lagos State were recently given a N100,000 grant each by the mobile money arm of MTN Nigeria, MoMo Payment Service Bank (PSB).
The beneficiaries, Mr Ibrahim Abdulrazaq and Ms Sobanke Rasheedat, were also each given a POS device to launch their own businesses at the commissioning of a new Y’ello Box digital centre in Awoyaya.
“I’m so happy that I’m among the people they picked. I really appreciate it. This MoMo account means a lot to me,” Ms Sobanke enthused.
“I would like to use the money to upgrade my business because I’m a business owner. I sell bags. And my mom sells flowers,” she added.
The digital centre cited in the community is to equip the local population, particularly women, with the necessary digital financial skills to navigate the modern economy and secure their families’ futures.
The Central Bank of Nigeria recently stated that there is still an over 20 per cent gap left to meet its National Financial Inclusion Strategy (NFIS) target of 95 per cent overall financial inclusion (this was originally set for the end of 2024).
Currently, 74 per cent of Nigerians are financially included, as of the first half of 2025. This presents an opportunity that MoMo PSB intends to step in to fill.
“Our initiative is centred on financial inclusion – ensuring that the economic value generated within this ecosystem remains in the community to fuel sustainable local growth,” the acting Chief Commercial Officer of MoMo PSB, Mr Victor Onyebuchi, stated.
The activation was an immersive experience led by the MoMo team, under the guidance of the company’s Chief Compliance Officer, Ms Deborah Odo-Effimi. Residents were taught how to use MoMo for secure transactions, SIM registrations, and business management.
To encourage the adoption of digital banking, MoMo rewarded active participants with prizes. Residents walked away with solar-powered fans to combat the heat, umbrellas for the rainy season, and branded caps and wristbands.
Brands/Products
Migo Emerges as West Africa’s Most Trusted Gift Card Trading Platform, Offering Instant Cash for Apple, Steam,Razer Gold, and 50+ Gift Card Brands
The Migo – Sell Gift Cards app is redefining how Nigerians and Ghanaians convert unused gift cards into instant cash — with the best exchange rates, bank-level security, and payments delivered in minutes.
Migo, a leading fintech platform in West Africa, today announced a major expansion of its gift card trading services, positioning itself as the definitive solution for Nigerians and Ghanaians seeking to sell gift cards for cash at the best available market rates. The platform now supports over 50 gift card brands — including Apple Gift Card, Amazon Gift Card, Go2Bank Gift Card, Google Play Gift Card, Visa Gift Card, Steam Wallet, and many more — with instant payment directly to Nigerian bank accounts and Ghanaian mobile money wallets.
West Africa’s Gift Card Market Is Booming — and Underserved
Gift cards have become one of the most widely circulated financial instruments in Nigeria and Ghana. Driven by growing diaspora remittances, the rise of remote work, international e-commerce, and corporate reward programmes, millions of dollars worth of gift cards flow into West Africa every year.
Apple Gift Cards, Amazon Gift Cards, Google Play Gift Cards, iTunes Gift Cards, Steam Wallet Gift Cards, eBay Gift Cards, Vanilla Visa Gift Cards, American Express Gift Cards, Sephora Gift Cards, Go2Bank Gift Cards, and Razer Gold Gift Cards are among the most commonly received cards in the region. Yet the vast majority of these cards cannot be used for everyday purchases in Nigeria or Ghana — they are locked to US or UK retail ecosystems.
Millions of naira in gift card value go unused every month across Nigeria and Ghana because recipients do not know where to sell safely.
Until recently, those looking to convert gift cards to cash had few good options. Social media groups on WhatsApp, Telegram, and Facebook Marketplace were riddled with fraudsters. Unregulated local dealers offered unpredictable rates and slow payment. The market urgently needed a trustworthy, technology-driven platform.
Migo was built to fill exactly that gap.
Migo – Sell Gift Cards: Built for Nigeria. Built for Ghana. Built for Speed.
Migo – Sell Gift Cards is a mobile-first fintech application that enables users across Nigeria and Ghana to sell gift cards instantly, securely, and at the best exchange rates. Available on Android and iOS — and free to download — Migo has rapidly grown into one of the most trusted gift card exchange platforms in West Africa.
The platform was designed with a single mission: to eliminate the friction, fear, and financial loss that has historically defined gift card trading in West Africa. With Migo, the process of converting an Apple Gift Card to Naira, exchanging a Visa Gift Card for Cedis, or cashing out a Steam Wallet Gift Card takes minutes, not days.
Platform: Migo – Sell Gift Cards
Available in: Nigeria and Ghana
Supported cards: 50+ brands including Apple, Amazon, Google Play, Visa, Go2Bank, Steam, eBay, Sephora, iTunes, Razer Gold, and more
Payment methods: Nigerian bank transfer (all major banks) | MTN MoMo | Vodafone Cash | AirtelTigo Money
Official Website: www.migogiftcard.com
Download — Android: Google Play Store
Download — iOS: Apple App Store
Online trading — WEB: Trade Now
A Platform That Accepts Every Major Gift Card Brand
One of Migo’s most significant competitive advantages is the breadth of its gift card catalogue. Users can sell virtually any major gift card brand on the platform, including:
Technology & Entertainment Gift Cards
- Apple Gift Card / iTunes Gift Card / App Store Gift Card — sell for Naira or Cedis
- Google Play Gift Card — convert to instant bank transfer
- Steam Gift Card — sell at competitive exchange rates
- Razer Gold Gift Card — trade for cash in Nigeria and Ghana
- Xbox Gift Card / PlayStation Gift Card — sell gaming gift cards for cash
Retail & Shopping Gift Cards
- Amazon Gift Card — one of the highest-demand gift cards in Nigeria
- eBay Gift Card — sell at live market rates
- Walmart Gift Card — convert to Naira or Cedis instantly
- Target Gift Card — sell securely via the Migo app
- Sephora Gift Card — beauty gift cards accepted at great rates
- Nike Gift Card — sports and lifestyle gift card exchange
Financial & Prepaid Visa/Mastercard Gift Cards
- Vanilla Gift Card (all types) — including Vanilla Visa, OneVanilla, MyVanilla Gift Card
- Go2Bank Gift Card (Visa-backed) — sell for instant cash in Nigeria and Ghana
- American Express Gift Card — Amex gift card exchange at live rates
- Paysafe Card — sell paysafe card for cash
Fashion, Lifestyle & Other Gift Cards
- Nordstrom Gift Card — fashion and lifestyle gift card exchange
- Macy’s Gift Card — sell department store gift cards
- Foot Locker Gift Card — sneaker gift cards converted to cash
- And 20+ more brands — check the Migo app for the full updated list
No matter which gift card brand you hold, Migo’s platform is designed to give you the fastest, safest, and most financially rewarding exit.
Why Thousands of Nigerians and Ghanaians Trust Migo for Gift Card Trading
1. Real-Time Gift Card Exchange Rates — Always Transparent
Migo’s live rate engine continuously monitors the global gift card market and forex conditions to offer users the most competitive rates available. Whether you are checking the Apple Gift Card rate today, Amazon Gift Card rate in Nigeria, Visa Gift Card exchange rate, or Go2Bank Gift Card rate in Ghana — Migo shows you exactly what you will receive before you commit. No hidden fees, no bait-and-switch pricing.
2. Fastest Gift Card Payment in Nigeria and Ghana
Once your gift card is verified, payment is processed and delivered — directly to your Nigerian bank account or Ghanaian mobile money wallet — typically within minutes. Supported Nigerian banks include GTBank, Access Bank, Zenith Bank, First Bank, UBA, Fidelity Bank, Stanbic IBTC, and all other commercial banks. Supported Ghanaian wallets include MTN MoMo, Vodafone Cash, and AirtelTigo Money.
3. Bank-Level Security for Every Transaction
Migo uses end-to-end encryption and a multi-layered fraud detection system to protect all card details and personal data. Unlike anonymous social media sellers, Migo operates as a verified, regulated fintech business with full accountability.
4. Simple Onboarding — Start Trading in Under 5 Minutes
Download the app for free, register with your phone number or email, complete a quick identity verification, and you are ready to sell any supported gift card brand. The onboarding process takes under five minutes.
5. All-in-One Gift Card Trading Dashboard
Check live rates for multiple gift card brands simultaneously, track transaction history, manage payment methods, and contact support — all within the Migo app.
6. Dedicated Customer Support — 24 Hours a Day, 7 Days a Week
Migo’s support team is available around the clock through in-app live chat, email, and social media. For more information, visit www.migogiftcard.com.
How to Sell Gift Cards on Migo: A Simple 4-Step Process
Migo has streamlined the gift card selling experience into four simple steps:
Step 1 Download the Migo app for free from Google Play or the App Store.
Step 2 Register and verify your account in under 2 minutes.
Step 3 Select your gift card brand, enter card details, and review your live payout amount.
Step 4 Confirm your preferred payment method and receive cash — directly to your bank or mobile wallet.
Most Migo users go from opening the app to receiving payment in under 20 minutes.
The Gift Card Trading Landscape in Nigeria and Ghana: Key Facts
To understand why Migo’s services are in such high demand, it helps to understand the scale of the gift card market in West Africa:
- Nigeria is one of the largest gift card trading markets in Africa, with millions of dollars in Apple Gift Cards, Amazon Gift Cards, and Visa Gift Cards received annually from the diaspora.
- Ghana’s mobile money infrastructure makes it one of the fastest-growing gift card exchange markets on the continent.
- Gift card scams cost Nigerian and Ghanaian users hundreds of millions of naira each year — making secure platforms like Migo essential.
- The most traded gift card brands in Nigeria include Apple Gift Card, Amazon Gift Card, iTunes Gift Card, Google Play Gift Card, Visa Gift Card, Steam Gift Card, and eBay Gift Card.
- The most traded gift card brands in Ghana include Apple Gift Card, Amazon Gift Card, Vanilla Visa Gift Card, Go2Bank Gift Card, and Google Play Gift Card.
- Remote workers and freelancers in Nigeria and Ghana frequently receive payment in gift cards from US and UK employers, driving sustained demand for reliable gift card exchange platforms.
- The Apple Gift Card rate in Nigeria and Amazon Gift Card rate in Nigeria are among the most searched financial queries in the country.
What Migo Users Are Saying
Across Nigeria and Ghana, Migo users consistently highlight three things: speed, security, and the best gift card rates. Here is what real users are saying:
Chukwuemeka, Lagos — Sold Apple Gift Card $100
NGN 162,000 received in 18 minutes
“I had been scammed twice on WhatsApp trying to sell my Apple Gift Card. Migo paid exactly what they showed me, with zero drama. Best gift card trading app in Nigeria, full stop.”
Abena, Kumasi, Ghana — Sold Amazon Gift Card $50
GHS 780 received via MTN MoMo in 23 minutes
“I use Migo for every gift card I receive now — Amazon, Google Play, Vanilla Visa. The rates are always the best I find anywhere, and the money comes fast.”
Biodun, Ibadan, Nigeria — Sold Go2Bank Visa Gift Card $500
NGN 814,000 received in 28 minutes
“For large amounts I need to trust the platform completely. I compared five platforms before choosing Migo. Best Go2Bank Gift Card rate, fastest payment, and zero hidden charges.”
Tunde, Abuja, Nigeria — Sold Steam Gift Card $200
NGN 326,000 received in 20 minutes
“I had a Steam Gift Card from a gaming client. Migo was the only platform that gave me a fair Steam Gift Card rate in Nigeria and actually paid on time. Highly recommended.”

Frequently Asked Questions (FAQ)
Q1: What is Migo – Sell Gift Cards?
A: Migo – Sell Gift Cards is a mobile application that allows users in Nigeria and Ghana to sell gift cards for instant cash. The platform supports over 50 gift card brands and delivers payment directly to local bank accounts and mobile money wallets at the best available exchange rates.
Q2: Which gift cards can I sell on Migo?
A: Migo accepts a wide range of gift cards including Apple Gift Card, Amazon Gift Card, Google Play Gift Card, iTunes Gift Card, Visa Gift Card, Go2Bank Gift Card, Vanilla Visa Gift Card, Steam Wallet Gift Card, eBay Gift Card, Sephora Gift Card, Razer Gold Gift Card, American Express Gift Card, Mastercard Gift Card, Xbox Gift Card, Walmart Gift Card, Target Gift Card, Nike Gift Card, Nordstrom Gift Card, and many more. Check the full list in the Migo app.
Q3: How do I download the Migo app?
A: The Migo – Sell Gift Cards app is free to download. Android users can get it on Google Play. iOS users can download it from the Apple App Store. You can also visit the official website at www.migogiftcard.com for more information.
Q4: How long does it take to receive payment after selling a gift card on Migo?
A: Most transactions are completed within minutes. In some cases, depending on card verification, it may take up to 30 minutes. Migo consistently delivers faster payments than other gift card trading platforms in Nigeria and Ghana.
Q5: What is the current gift card exchange rate on Migo?
A: Gift card exchange rates on Migo are updated in real time and vary by brand, denomination, and current forex market conditions. To check the latest Apple Gift Card rate, Amazon Gift Card rate, Visa Gift Card rate, or any other brand, open the Migo app or visit www.migogiftcard.com.
Q6: Is it safe to sell gift cards on Migo?
A: Yes. Migo uses end-to-end encryption, multi-layer fraud detection, and strict identity verification to protect all users and transactions. Migo is a registered and regulated fintech business — not an anonymous social media trader. Thousands of users across Nigeria and Ghana have safely traded gift cards on the platform.
Q7: How do I receive my payment after selling?
A: You can choose to receive payment via Nigerian bank transfer (GTBank, Access Bank, Zenith Bank, First Bank, UBA, and all major banks) or Ghanaian mobile money (MTN MoMo, Vodafone Cash, AirtelTigo Money). Simply enter your account details in the app before confirming your trade.
Q8: Does Migo charge any fees or hidden charges?
A: No. Migo does not charge hidden fees. The exchange rate displayed in the app is the final payout rate — what you see is exactly what you receive. There are no surprise deductions after submission.
Q9: Can I sell gift cards in Ghana using Migo?
A: Yes. Migo is fully available in Ghana. Ghanaian users can sell all supported gift card brands and receive payment in Cedis directly to their MTN MoMo, Vodafone Cash, or AirtelTigo Money wallet, or via bank transfer.
Q10: Where can I learn more about Migo?
A: Visit the official Migo website at www.migogiftcard.com for the latest rates, supported gift card brands, platform updates, and support resources.
About Migo – Sell Gift Cards
Migo – Sell Gift Cards is a West African fintech platform dedicated to providing safe, fast, and transparent gift card trading services for users in Nigeria and Ghana. The platform supports over 50 major gift card brands, offers real-time exchange rates, and delivers instant payment to all major Nigerian banks and Ghanaian mobile money providers. Visit www.migogiftcard.com or download the app on Google Play or App Store to get started.
Brands/Products
Truecaller Users Crosses 500 million mark, Eyes One Billion
By Modupe Gbadeyanka
The leading global platform for safe and trusted communication, Truecaller, has crossed the 500 million mark, with 150 million users outside of India and over 50 million users added in 2025.
The achievement underscores how trust has become one of the most essential layers in digital communication today, as demand for protection against spam, scam and unwanted communication continues to grow globally.
The platform also crossed 4 million paying subscribers globally earlier in the year, further strengthening one of its key revenue streams.
With half a billion people using the platform every month, Truecaller has evolved beyond just Caller ID. It has become an essential part of how communication works safely in the digital age; a daily-use trust layer that helps people verify identities, avoid fraud, and make informed decisions about who they interact with.
Today, Truecaller operates as a global digital utility platform, embedded into everyday communication habits for hundreds of millions of people. From identifying unknown callers to preventing fraud and enabling safer messaging, the platform has become a habitual, daily-use service that supports safer interactions across the phone ecosystem.
Despite serving more than half a billion users globally, the company remains relatively lean, with a team of approximately 470 employees building and operating the platform for users around the world.
“This is an important milestone for us, but it also says something bigger about the world we live in. More and more people need help navigating spam, scams, and unwanted communication every day.
“Reaching 500 million users shows the scale of that need, and the trust people place in Truecaller to help make communication safer,” the chief executive of Truecaller, Mr Rishit Jhunjhunwala, commented.
“Our commitment remains focused on continuously strengthening Truecaller with smarter technology and new capabilities that protect users before, during, and after every call or message.
“Ultimately, we aim to build a safer, more trusted communication ecosystem for everyone. We now have our sights set on the next milestone, one billion users,” he added.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
