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Four Pure Bliss Customers Receive N4m in Ongoing Millionaire Promo

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PureBliss Millionaire Promo 60 Millionaires In 60 Days Promo

By Adedapo Adesanya

**56 Other Millionaires To Emerge

Four customers of Pure Bliss have been given N1 million each in the ongoing 60 Millionaires In 60 Days Promo in Lagos and Kano States on Friday, July 14, 2023, in a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment.

The four lucky customers rewarded were Mr Tunbosun Folarin, a project manager from Ogun State; Ms Ayanboye Temitope, a businesswoman and resident of Ikorodu, Lagos State; Ms Pauline Godfrey, a fashion designer who lives in Nassarawa and Mr Abubakar Muhammed, a trader, and resident of Kano State. They are the first four verified winners in the second edition of the promo currently ongoing in Nigeria.

Ayanboye Temitope, the winner from Ikorodu, Lagos narrated how she could not contain her disbelief and shock when she initially received the instant SMS notification of winning One Million Naira. “When I saw the new Promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had to try again, and the second one had a code. I followed the instructions on the pack and received an SMS that I won One Million Naira, but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime. Only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock, I am so happy, and I now believe. Pure Bliss, thank you…”, Temitope echoed.

Pauline Godfrey, a Million Naira Winner from Nasarawa State, also expressed her joy for the prompt reward as it would help cushion some economic hardship. “It is indeed a joyous day in my household. One million Naira in this economy? I was doubting at first because I did not expect to ever win a promo! In Nasarawa! I will continue to tell everyone I know. Pure Bliss, please keep it up”, an elated Pauline said.

Tunbosun Folarin, another million Naira winner and resident of Ogun State, said he had his kids to thank for participating in the promo. “I buy Pure Bliss for myself and the kids so on that fateful day, I ate the last Pure Bliss wafers meant for the kids before dinner. I opened a pack, saw a code, and decided to give it a try. I’m so happy and will put some of the money into my wife’s business. And my kids? They will definitely feel that Pure Bliss has touched me.” Mr Folarin said.

The winners were presented their respective cheques of one million Naira each in Lagos and Kano states by the Pure Bliss Team and the Zonal representatives of the NLRC, FCCPC, and LSLGA. The Lagos State Lotteries and Gaming Authority (LSLGA), represented by the Senior Legal Officer, Kemi Adebiyi, endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements.

She lauded the organization for its transparency in selecting the winners and advised many more persons to key into the promo with confidence. “We appreciate the company for introducing this reward scheme to acknowledge and appreciate consumers and urge our consumers to participate in the promo,” Mrs Adebiyi stated.

Ms Susie Onwuka, the Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), was also present at the cheque presentation; she lauded Ok Foods, the producer of Pure Bliss, for coming out with such a lofty initiative.

Speaking during the Cash Prize Presentation, Ms Bukola Yusuph, Brand Manager Pure Bliss, emphasized Pure Bliss’ commitment to delight consumers through delicious and quality products and rewards.

“It is all in the brand name. Running the biggest promo within the biscuits industry, where consumers get instant airtime rewards and millions in cash prizes, is in line with our brand promise and commitment to bliss and mood upliftment. We have 56 Millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we  plan to reward a total of 60 consumers with one million naira each and also give out 30 Million Naira worth of Airtime.”

Reiterating the mechanics of participating in the Promo, Ms Yusuph stated that consumers are to buy any Millionaire Promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira, as each code guarantees a prize. She emphasized that it works for all networks.

Officials of the Lagos State Lotteries and Gaming Authority (LSLGA), Federal Competition and Consumer Protection Commission (FCCPC), and National Lottery Regulatory Commission (NLRC) all expressed their confidence in the credibility of the promotion and urged consumers to participate while also reiterating their commitment to monitoring the promotion for transparency.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Lagos, Abuja Courts Order Return of Airtime, Data Lending Services

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data and airtime loan services

By Adedapo Adesanya

Two divisions of the Federal High Court have issued interim injunctions restoring airtime lending services and restraining the enforcement of the contentious regulations introduced by the Federal Competition and Consumer Protection Commission (FCCPC).

FCCPC introduced the controversial Digital, Electronic, Online or Non-Traditional (DEON) Consumer Lending Regulations in 2025, prompting legal actions by telecom firms.

The rulings, delivered in Lagos and Abuja, restored the data and airtime loan services, relied upon by millions of Nigerians.

In Lagos, Justice Ambrose Lewis-Allagoa, on April 15, 2026, granted four interim injunctions in suit marked FHC/L/CS/760/2026, filed by the Wireless Application Service Providers Association of Nigeria (WASPA) against FCCPC.

The court restrained the commission, its officers and agents from enforcing the DEON Regulations, including several key provisions of the framework.

It further barred the FCCPC from interfering with the operations of WASPA members, imposing sanctions or fines for alleged non-compliance, or issuing directives connected to the enforcement of the regulations and adjourned to April 17, 2026, for further hearing.

Relatedly, the Federal High Court in Abuja on April 24, 2026, granted an interim order in suit marked FHC/ABJ/CS/779/2026 following an ex parte application by Nairtime Holdings Limited and Nairtime Nigeria Limited against MTN Nigeria Communications Plc and Airtel Networks Limited.

The court restrained both telecom operators, their officers and agents from suspending, restricting or otherwise interfering with Nairtime Nigeria Limited’s access to their platforms, including short codes, Short Message Service (SMS), and Unstructured Supplementary Service (USSD).

The order applies for the duration of Nairtime’s valid licence issued by NCC and prevents the operators from relying on the FCCPC regulations as a basis for any disruption.

The applicants had argued that the planned suspension of services was based on a directive linked to the DEON Regulations, despite their compliance with contractual obligations and the absence of any established breach or required notice.

The court found sufficient grounds to grant interim relief pending the determination of the substantive suit.

Taken together, the two rulings effectively place the enforcement of the DEON Regulations on hold, creating a temporary legal framework that allows airtime lending and related services to continue.

The FCCPC is restrained from acting against VAS providers, while telecom operators are prevented from using the regulations to deny licensed operators access to their networks.

The DEON Regulations, introduced by the FCCPC in July 2025, were designed to extend regulatory oversight to unsecured digital lending, including airtime and data credit services.

However, the move triggered strong opposition from industry stakeholders, particularly the Association of Licensed Telecommunications Operators of Nigeria (ALTON), which argued that the regulations encroached on the NCC’s statutory mandate, created overlapping compliance obligations, and conflicted with an existing memorandum of understanding between the regulators.

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P+ Beats Others to Clinch NSIA Media Intelligence Deal

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PPlus x NSIA

By Modupe Gbadeyanka

P+ Measurement Services Limited has been chosen as the preferred agency to provide media intelligence services for the Nigeria Sovereign Investment Authority (NSIA).

P+ won the media monitoring and intelligence business after a competitive and rigorous pitch process involving four agencies.

The foremost agency, run by Mr Philip Odiakose as the Chief Media Analyst, will provide continuous media intelligence across NSIA’s operations and affiliated interests, delivering insight-driven analysis to strengthen reputation management, stakeholder engagement, and communication performance.

It was gathered that the selection process assessed strategic thinking, execution capability, and the ability to deliver timely, decision-ready intelligence.

P+ distinguished itself through its strength in near real-time media monitoring, advanced measurement frameworks, and performance audit systems designed to support complex institutions with multiple stakeholder interests.

It brings a strong and diverse portfolio spanning government institutions, financial services, development organisations, multinationals, energy, telecommunications, and NGOs. Its approach combines global best practices with deep local expertise, ensuring that intelligence is both contextually relevant and strategically useful.

Commenting on the win, Mr Odiakose noted that the process reflected the level of diligence expected from an institution like NSIA, adding that the P+ focus remains on delivering media intelligence that goes beyond tracking media mentions to explaining narratives, measuring impact, and guiding decision-making.

He emphasised that P+ will leverage its global methodologies, adapted to local realities, to provide NSIA with timely insights, clear performance evaluation, and a deeper understanding of how media perception shapes outcomes.

Also speaking, the Corporate Communications at NSIA said P+ was chosen because it demonstrated a strong understanding of its requirements and a clear ability to translate media data into meaningful insight.

The NSIA communications team noted that the firm’s proven track record across sectors, combined with its disciplined approach to measurement and evaluation, positioned it as a credible partner to support NSIA’s communication priorities and broader institutional objectives.

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Airtel Engages Customers on Concerns Around Data Usage, Others

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airtel nigeria customer forum Lagos

By Modupe Gbadeyanka

On Tuesday, April 14, 2026, customers of Airtel Nigeria felt more involved and loved when the telecommunications company gathered them together at the Lagos Travel Inn Hotel in Ikeja to discuss some of their concerns, especially around data usage, transparency and their experience with its services.

It was the first-ever Customer Forum of Airtel Nigeria in Lagos, where regulators, high-volume data subscribers, 5G customers, and other key stakeholders learned ways to tackle the issue of data depletion.

The event, themed Understanding Your Data: How to Take Control, also highlighted Airtel Nigeria’s ongoing investments in customer experience, including enhanced digital tools, clearer usage dashboards, and expanded retail and support networks aimed at improving transparency and accessibility.

“This is our very first customer forum, and it is more than an event. It is a bold statement that in today’s digital economy, the most important voice is the informed customer,” the Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, said.

He emphasised that while data has become central to everyday life, from business transactions to education and healthcare, concerns around data value and consumption remain valid and must be addressed transparently.

“Data is no longer a luxury; it is a necessity as essential as electricity and water. However, as usage grows, customers are asking an important question: “Am I truly getting value for the data I purchase? This is not just a technical issue; it is a matter of trust,” Mr Adeshina added.

He further explained that evolving usage patterns, including high-definition video streaming, cloud-based applications, and background app activity, have significantly increased data consumption compared to previous years. According to him, the forum was designed as both a listening platform and an educational session to help customers better understand how their data is used.

“We are here to listen, to explain clearly, and to provide evidence. When customers understand how their data is consumed, it shifts the experience from uncertainty to control and from frustration to confidence,” he further disclosed.

On her part, the Director of Customer Affairs Bureau at the Nigerian Communications Commission (NCC), Ms Freda Ruth Bruce-Bennett, reaffirmed the regulator’s commitment to protecting consumer interests and ensuring service quality across the industry, noting that data consumption has become deeply integrated into daily life, making any perceived loss of data a significant concern for users.

“We understand that data is central to how people live and work today, which is why concerns around data depletion are taken seriously. The NCC has put mechanisms in place to ensure that consumers receive the quality of service they deserve and that their voices are heard,” she said.

Ms Bruce-Bennett encouraged customers to take advantage of the NCC’s consumer portal, which provides guidance on data management and a platform for lodging complaints.

“There is an A to Z of data management tips available on the NCC portal, and we encourage consumers to use it. We also continue to work closely with operators like Airtel to ensure that complaints are addressed promptly and transparently,” she added.

On customer engagement and service delivery, the Customer Experience Director at Airtel Nigeria, Mr Oladokun Oye, highlighted the company’s multi-channel approach to supporting customers across the country.

“At Airtel Nigeria, customer experience is not just a function; it is embedded across everything we do. From our network design to how we communicate and resolve issues, the customer remains at the centre,” he said.

He noted that Airtel maintains one of the most extensive customer touchpoint networks in Nigeria, including over 1,000 exclusive shops, a dedicated contact centre accessible via 300, and multiple digital platforms such as the MyAirtel App, web channels, and AI-powered chatbots.

“These channels are designed to provide not just service, but clarity and understanding. We are also continuously improving our digital platforms to ensure customers can track and manage their usage in real time,” Oye added.

He further advised customers to engage only with authorised Airtel outlets to ensure service quality and protect personal information.

The Airtel Customer Forum forms part of a broader industry effort, in collaboration with the NCC, to promote data awareness, transparency in billing, and improved customer education.

By creating a platform for open dialogue, Airtel Nigeria is reinforcing its shift from a transactional relationship with customers to a more collaborative and informed partnership.

The company noted that insights from the forum will inform future improvements in service delivery, customer communication, and digital tools, as it continues to support Nigeria’s journey towards a more inclusive and transparent digital economy.

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