Brands/Products
Four Pure Bliss Customers Receive N4m in Ongoing Millionaire Promo
By Adedapo Adesanya
**56 Other Millionaires To Emerge
Four customers of Pure Bliss have been given N1 million each in the ongoing 60 Millionaires In 60 Days Promo in Lagos and Kano States on Friday, July 14, 2023, in a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment.
The four lucky customers rewarded were Mr Tunbosun Folarin, a project manager from Ogun State; Ms Ayanboye Temitope, a businesswoman and resident of Ikorodu, Lagos State; Ms Pauline Godfrey, a fashion designer who lives in Nassarawa and Mr Abubakar Muhammed, a trader, and resident of Kano State. They are the first four verified winners in the second edition of the promo currently ongoing in Nigeria.
Ayanboye Temitope, the winner from Ikorodu, Lagos narrated how she could not contain her disbelief and shock when she initially received the instant SMS notification of winning One Million Naira. “When I saw the new Promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had to try again, and the second one had a code. I followed the instructions on the pack and received an SMS that I won One Million Naira, but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime. Only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock, I am so happy, and I now believe. Pure Bliss, thank you…”, Temitope echoed.
Pauline Godfrey, a Million Naira Winner from Nasarawa State, also expressed her joy for the prompt reward as it would help cushion some economic hardship. “It is indeed a joyous day in my household. One million Naira in this economy? I was doubting at first because I did not expect to ever win a promo! In Nasarawa! I will continue to tell everyone I know. Pure Bliss, please keep it up”, an elated Pauline said.
Tunbosun Folarin, another million Naira winner and resident of Ogun State, said he had his kids to thank for participating in the promo. “I buy Pure Bliss for myself and the kids so on that fateful day, I ate the last Pure Bliss wafers meant for the kids before dinner. I opened a pack, saw a code, and decided to give it a try. I’m so happy and will put some of the money into my wife’s business. And my kids? They will definitely feel that Pure Bliss has touched me.” Mr Folarin said.
The winners were presented their respective cheques of one million Naira each in Lagos and Kano states by the Pure Bliss Team and the Zonal representatives of the NLRC, FCCPC, and LSLGA. The Lagos State Lotteries and Gaming Authority (LSLGA), represented by the Senior Legal Officer, Kemi Adebiyi, endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements.
She lauded the organization for its transparency in selecting the winners and advised many more persons to key into the promo with confidence. “We appreciate the company for introducing this reward scheme to acknowledge and appreciate consumers and urge our consumers to participate in the promo,” Mrs Adebiyi stated.
Ms Susie Onwuka, the Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), was also present at the cheque presentation; she lauded Ok Foods, the producer of Pure Bliss, for coming out with such a lofty initiative.
Speaking during the Cash Prize Presentation, Ms Bukola Yusuph, Brand Manager Pure Bliss, emphasized Pure Bliss’ commitment to delight consumers through delicious and quality products and rewards.
“It is all in the brand name. Running the biggest promo within the biscuits industry, where consumers get instant airtime rewards and millions in cash prizes, is in line with our brand promise and commitment to bliss and mood upliftment. We have 56 Millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we plan to reward a total of 60 consumers with one million naira each and also give out 30 Million Naira worth of Airtime.”
Reiterating the mechanics of participating in the Promo, Ms Yusuph stated that consumers are to buy any Millionaire Promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira, as each code guarantees a prize. She emphasized that it works for all networks.
Officials of the Lagos State Lotteries and Gaming Authority (LSLGA), Federal Competition and Consumer Protection Commission (FCCPC), and National Lottery Regulatory Commission (NLRC) all expressed their confidence in the credibility of the promotion and urged consumers to participate while also reiterating their commitment to monitoring the promotion for transparency.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.
In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.
The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.
NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.
“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.
“The seized products are valued at approximately N42 million.
“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.
“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.
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