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Four Pure Bliss Customers Receive N4m in Ongoing Millionaire Promo

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PureBliss Millionaire Promo 60 Millionaires In 60 Days Promo

By Adedapo Adesanya

**56 Other Millionaires To Emerge

Four customers of Pure Bliss have been given N1 million each in the ongoing 60 Millionaires In 60 Days Promo in Lagos and Kano States on Friday, July 14, 2023, in a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment.

The four lucky customers rewarded were Mr Tunbosun Folarin, a project manager from Ogun State; Ms Ayanboye Temitope, a businesswoman and resident of Ikorodu, Lagos State; Ms Pauline Godfrey, a fashion designer who lives in Nassarawa and Mr Abubakar Muhammed, a trader, and resident of Kano State. They are the first four verified winners in the second edition of the promo currently ongoing in Nigeria.

Ayanboye Temitope, the winner from Ikorodu, Lagos narrated how she could not contain her disbelief and shock when she initially received the instant SMS notification of winning One Million Naira. “When I saw the new Promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had to try again, and the second one had a code. I followed the instructions on the pack and received an SMS that I won One Million Naira, but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime. Only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock, I am so happy, and I now believe. Pure Bliss, thank you…”, Temitope echoed.

Pauline Godfrey, a Million Naira Winner from Nasarawa State, also expressed her joy for the prompt reward as it would help cushion some economic hardship. “It is indeed a joyous day in my household. One million Naira in this economy? I was doubting at first because I did not expect to ever win a promo! In Nasarawa! I will continue to tell everyone I know. Pure Bliss, please keep it up”, an elated Pauline said.

Tunbosun Folarin, another million Naira winner and resident of Ogun State, said he had his kids to thank for participating in the promo. “I buy Pure Bliss for myself and the kids so on that fateful day, I ate the last Pure Bliss wafers meant for the kids before dinner. I opened a pack, saw a code, and decided to give it a try. I’m so happy and will put some of the money into my wife’s business. And my kids? They will definitely feel that Pure Bliss has touched me.” Mr Folarin said.

The winners were presented their respective cheques of one million Naira each in Lagos and Kano states by the Pure Bliss Team and the Zonal representatives of the NLRC, FCCPC, and LSLGA. The Lagos State Lotteries and Gaming Authority (LSLGA), represented by the Senior Legal Officer, Kemi Adebiyi, endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements.

She lauded the organization for its transparency in selecting the winners and advised many more persons to key into the promo with confidence. “We appreciate the company for introducing this reward scheme to acknowledge and appreciate consumers and urge our consumers to participate in the promo,” Mrs Adebiyi stated.

Ms Susie Onwuka, the Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), was also present at the cheque presentation; she lauded Ok Foods, the producer of Pure Bliss, for coming out with such a lofty initiative.

Speaking during the Cash Prize Presentation, Ms Bukola Yusuph, Brand Manager Pure Bliss, emphasized Pure Bliss’ commitment to delight consumers through delicious and quality products and rewards.

“It is all in the brand name. Running the biggest promo within the biscuits industry, where consumers get instant airtime rewards and millions in cash prizes, is in line with our brand promise and commitment to bliss and mood upliftment. We have 56 Millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we  plan to reward a total of 60 consumers with one million naira each and also give out 30 Million Naira worth of Airtime.”

Reiterating the mechanics of participating in the Promo, Ms Yusuph stated that consumers are to buy any Millionaire Promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira, as each code guarantees a prize. She emphasized that it works for all networks.

Officials of the Lagos State Lotteries and Gaming Authority (LSLGA), Federal Competition and Consumer Protection Commission (FCCPC), and National Lottery Regulatory Commission (NLRC) all expressed their confidence in the credibility of the promotion and urged consumers to participate while also reiterating their commitment to monitoring the promotion for transparency.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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NAFDAC Declares Bon Bread Safe for Consumption

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Price of Bread

By Modupe Gbadeyanka

The National Agency for Food and Drug Administration and Control (NAFDAC) has declared that Bon Bread, which had created a controversy after a review by a consumer over a month ago, is safe to consume.

In a statement signed on Sunday by the Director General of NAFDAC, Mrs Mojisola Adeyeye, it was stated that investigations conducted on the safety of the product confirmed that it was not harmful.

A woman named Ms Love Dooshima had posted a video on social media last month claiming that one of the breads in her possession remained free from mould for some weeks, questioning this abnormally.

In her video, she did not mention the name of the bread, but Bon Bread claimed she liked comments mentioning its name in the post, triggering a lawsuit.

In the statement on Sunday night, NAFDAC said it conducted an inspection of the company’s bakery facility in Abuja and collected bread samples from both the production site and the open market for laboratory analysis.

It was revealed that the bread contained calcium propionate, an approved preservative commonly used in bread production, within the permissible limits specified by the Codex Alimentarius, the internationally recognised food standards framework.

According to the agency, the manufacturer of Bon Bread, Food & Food Integrated Company Limited, is in compliance with regulatory standards.

It was stated that although the complainant did not identify the brand, the manufacturer of Bon Bread responded publicly, stating that the product in question was theirs and that the allegation was misleading.

“Laboratory analysis further confirmed that the bread samples did not contain objectionable substances, including bromate or non-nutritive sweeteners.

“NAFDAC also confirmed that the company has maintained regulatory compliance since commencing operations in 2006 and has successfully undergone several licence renewals without penalties or product recalls,” parts of the statement read.

NAFDAC assured “the public that Food & Food Integrated Company Limited is not in violation of any NAFDAC regulation,” encouraging consumers “to report concerns relating to regulated products through any NAFDAC office nationwide or call the agency’s call centre to enable prompt and evidence-based investigation of complaints.”

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Tony Elumelu-Backed Redtech Ranks 32nd in FT Africa Fastest Growing Companies List

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Redtech

By Adedapo Adesanya

Redtech, a technology company backed by Heirs Holdings, has been named in the Financial Times (FT) Africa’s Fastest Growing Companies 2026 list.

The Tony Elumelu-backed startup ranked 32nd out of 130 high-growth companies and also secured a position among Africa’s top 15 fastest-growing fintech companies in its debut appearance on the annual FT/Statista ranking.

Produced by the FT in research partnership with Statista, the ranking identifies Africa’s fastest-growing companies based on compound annual growth rate (CAGR) in revenue between 2021 and 2024. Companies also had to meet additional criteria, including minimum revenue thresholds, independence and primarily organic growth. Redtech’s inclusion provides independent validation of its growth as an African payment infrastructure company.

The recognition comes as Redtech’s flagship platform, RedPay, continues to scale across physical and digital payment channels. Through RedPay, the company enables businesses to collect, process, confirm, reconcile, disburse, and manage funds through secure, scalable technology built for African commerce.

Last week, the company announced a rare fintech-bank-telco alliance with MTN’s mobile fintech unit and UBA, to expand cardless payment access for consumers and merchants across Nigeria.

Speaking on the development, Mr Elumelu, the Group Chairman of Heirs Holdings, said, “Africa’s next growth era will be powered by entrepreneurs, enterprises, and the infrastructure that enables them to succeed. Redtech’s recognition among Africa’s fastest-growing companies demonstrates what is possible when we invest in solutions built for Africa’s realities. Through RedPay, Redtech is helping merchants, fintechs, and financial institutions transact with greater speed, security, intelligence, and control. This is Africapitalism in action: building profitable, sustainable businesses that create prosperity across Africa.”

The numbers have also backed up Redtech’s growth. This is visible across four strategic areas, including a boost in transaction as the company processed $27 billion (N37.2 trillion) to date, more than three times the over $8.9 billion (N12 trillion) processed by the end of 2024; it has deployed 55,000 RedPay POS terminals within 16 months across merchant locations in Nigeria, supporting payment acceptance across sectors including hospitality, energy, banking, fintech, retail, utilities, and enterprise services; while its infrastructure supports payments in five UEMOA countries – Benin, Burkina Faso, Côte d’Ivoire, Mali, and Senegal.

Redtech operates with key regulatory approvals, including licences from the Central Bank of Nigeria as a Payment Terminal Service Provider (PTSP), Payment Solution Service Provider (PSSP), and Super Agent, enabling the company to provide POS, payment gateway, and agency banking services. The company also holds relevant Nigerian Communications Commission (NCC) authorisation for communications-enabled value-added services.

As part of its growth roadmap, Redtech is working to expand its payment infrastructure capabilities across African markets, with a long-term ambition to support merchant collections and financial technology services in 29 African countries within the next year.

Adding his input, Mr Emmanuel Ojo, CEO of Redtech, said: “Redtech’s inclusion in the Financial Times Africa’s Fastest-Growing Companies ranking recognises the infrastructure we are building and the African businesses that rely on it every day. At Redtech, growth is not only about transaction value or market reach; it is tied to a belief that when African businesses have payment systems they can trust, they are better placed to trade, serve customers and expand with confidence.

“That is the Heirs Holdings Africapitalism philosophy in practice – private-sector execution building the rails for African prosperity. Our focus is on strengthening the infrastructure that allows businesses across the continent to collect, pay, and grow.”

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FCCPC, NAFDAC to Tackle Unsafe Products, Unfair Market Practices

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nafdac FCCPC

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have signed a Memorandum of Understanding (MoU) aimed at closing regulatory gaps and strengthening enforcement against unsafe products and unfair market practices.

The agreement, signed in Abuja on Wednesday, is expected to deepen collaboration between both agencies in areas such as product safety, consumer protection, and enforcement of standards.

The deal also introduced a structured system for information exchange between both regulators, aimed at eliminating delays that often hinder investigations and enforcement.

Speaking at the event held at the commission’s corporate headquarters, the Executive Vice Chairman of FCCPC, Mr Tunji Bello, said the pact marks a deliberate step towards coordinated regulation in Nigeria’s consumer market.

He said, “This event marks a deliberate step towards strengthening collaboration in the service of Nigerian consumers, particularly in areas where product safety and consumer protection overlap and require coordinated action.

“The mandates of the FCCPC and the National Agency for Food and Drug Administration and Control NAFDAC, are clearly set out in law, although their functions increasingly overlap in practice.”

Mr Bello explained that while both agencies have distinct legal mandates, their responsibilities increasingly intersect in practice, especially in dealing with substandard goods, unsafe pharmaceuticals, and misleading product claims.

According to him, “FCCPC focuses on protecting consumers from unfair, deceptive, or exploitative market behaviour. It also promotes competition, investigates complaints, and enforces remedies where consumer welfare has been undermined. NAFDAC’s responsibilities are more product-specific.

“It regulates the manufacture, importation, distribution, advertisement, and use of food, drugs, cosmetics, medical devices, chemicals, and packaged water. Its central concern is safety and quality, ensuring that regulated products meet required standards both before and after they enter the market.”

Mr Bello acknowledged that their regulatory functions increasingly overlap in practice, particularly in areas affecting both product safety and consumer rights.

He noted that issues such as misleading product claims, substandard goods, unsafe pharmaceuticals, and deceptive advertising often cut across the mandates of both agencies, requiring coordinated intervention.

He further explained that a harmful product in the market is not only a public health concern under NAFDAC’s jurisdiction, but also a consumer protection issue that falls within the enforcement scope of the FCCPC.

Similarly, cases involving false or misleading advertising of regulated products typically demand joint action from both institutions.

Against this backdrop, the agencies said the newly signed MoU provides a structured framework to address these overlaps, enabling more effective collaboration, clearer responsibilities, and improved regulatory outcomes.

The FCCPC boss stated, “In reality, the work of both agencies often converges. Issues such as misleading product claims, substandard goods, unsafe pharmaceuticals, and deceptive advertising raise questions that fall within both product safety and consumer protection. For instance, a harmful product that reaches the market is not only a public health concern under NAFDAC’s remit, but also a consumer protection issue for FCCPC.

“The same applies to false advertising of regulated products, which typically requires input from both bodies. Given this overlap, a formal Memorandum of Understanding provides a practical basis for cooperation. The MoU being executed today, therefore, establishes a clearer and more workable framework for collaboration between the two institutions.”

He added that the new framework would eliminate confusion for consumers and improve response time to complaints.

“Rather than leaving consumers to decide which agency to approach, complaints can now be received and reviewed in one place, and then directed through clearly defined channels. This will make the system more efficient and more responsive,” Mr Bello said.

The FCCPC boss also disclosed that the agreement provides for data sharing, joint investigations, and coordinated enforcement actions, as well as capacity building through training and technical collaboration.

He stressed that the ultimate goal is to build trust in the market.

“Effective regulation is not just about enforcement. It builds confidence. When consumers trust that products are safe and their rights are protected, markets function more efficiently,” he added.

In a stern warning to violators, Mr Bello said the collaboration would strengthen oversight and deter non-compliance.

“This will send shivers down the spine of those who are mischievous in our society, those who try to circumvent the rules. The message is clear: enforcement will be stronger and more coordinated,” he said.

On her part, the Director-General of NAFDAC, Mrs Mojisola Adeyeye, described the agreement as critical to protecting Nigerians from harmful products and ensuring that consumer rights are upheld.

She said the partnership goes beyond documentation and must translate into action.

“This MoU is extremely important for the nation. But beyond the document, what matters is action. We do not need theory when it comes to consumer protection; we need results,” she said.

Mrs Adeyeye recounted instances where FCCPC responded swiftly to complaints she personally raised as a consumer, leading to immediate corrective actions by erring businesses.

“The two times that I complained, he responded almost immediately, and the enterprise made amends. That is the way it is supposed to be. That is the kind of leadership we need,” she said.

She emphasised that while NAFDAC ensures product safety and quality, FCCPC plays a critical role in protecting the rights of consumers who use those products.

“NAFDAC is about the safety and efficacy of products, but it is people who use those products. That is where FCCPC comes in. Consumers have the right to complain, and we must ensure those complaints lead to action,” she added.

The NAFDAC boss further noted that the collaboration would strengthen enforcement tools, including sanctions against violators, while enhancing public awareness through coordinated communication.

She said, “NAFDAC has the mandate to act against violators, FCCPC will fight for the consumer, and together we will ensure that Nigerians are protected. For the people who are watching us. Because this will be televised, just know that you are on our minds.

“In terms of product quality, safety and efficacy. In terms of your rights as a consumer to complain. We are watching your back.”

The MoU is expected to streamline complaint handling, improve regulatory coordination, and ensure faster resolution of consumer issues, while also creating a more predictable compliance environment for businesses.

The move comes at a time when Nigeria is battling the proliferation of substandard products, fake drugs, and deceptive advertising, all of which have continued to undermine consumer confidence and public health.

With both agencies now working under a unified framework, stakeholders say the success of the agreement will depend on sustained implementation and consistent enforcement.

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