Brands/Products
Future Brand Idol to Return August 12
By Adedapo Adesanya
The Future Brand Idol (FBI), a prestigious advertising contest, is making a return on a bigger scale from August 12, 2024, according to the organisers.
Recall that in September 2023, FBI was rebranded following a two-year hiatus after a new partnership with Forbes Black Member community member, Mr Emmanuel Dairo and the founder of the contest, Mr Abdullahi Ahmed Atewe.
The duo have now expanded the horizon of the challenge to offer more value to participants.
The competition, which seeks to discover and breed young creative talents in Nigerian tertiary institutions, has created top talents who have gone to explore new grounds in their respective endeavours.
The exceptionally planned creative contest will take three phases over three weeks starting on August 12.
The organisers also said participation will come from over 10 tertiary institutions and schools which will be represented by four contenders each. Out of the contenders expected, only five will make it to the final stage.
For the first week, the contenders will be taken on a rigorous bootcamp to train them on idea formation, brief development, and execution among others.
For the second week, there will be the practical application of the training and will also see the streamlining of the candidates to five finalists, who will then contest for the top prize in the grand finale in the final week.
Speaking on the event, Dairo noted, “What we are looking at here is the evolution of Future Brand Idol. Our industry is reaching a point where opportunities need to meet talent because there are so many undiscovered people breaking new ground and it is cognisant we give them the backing and recognition they wholly deserve.”
On his part, Mr Atewe said initiatives like the Future Brand Idol provide students with access to practical knowledge about their courses via interaction with professionals through training, seminars and workshops.
He said so many changes had occurred in the industry and it was important for many emerging talents to be engaged with the best hands.
At the last event in 2021, Oluwadara Adesanya of the University of Ibadan emerged as the winner while Favour Olushola (University of Lagos) and Shola Adido (University of Ilorin) emerged as first and second runners-up, respectively.
The previous editions have seen input from top industry leaders like Lanre Adisa and Ozone Mbanefo.
Brands/Products
Unapologetically Her – Women Take Centre Stage on GOtv this March
March is globally recognised as Women’s Month, a time to celebrate strength, resilience, and impact. From International Women’s Day and Mother’s Day, the spotlight is on women and the many roles they embody.
This March, GOtv steps into the stories of women not just as characters, but as forces that shape families, legacies, and entire worlds. Because on GOtv, these stories are more than entertainment, they are reflections of real women.
From Mothers of the Bride, where Mia Sisi carries the weight of family pride and will go to any length to protect their name, to Wura, who would go to any length to protect the family.
At the heart of Wura is also Iyabo, fierce, loyal, and unwavering. A mother whose strength is not just in her love, but in her readiness to fight for what is hers. She represents a kind of womanhood that is bold, protective, and deeply rooted in resilience.
Then there’s Daughter of Water, a story of identity, mystery, and purpose… where a woman’s journey flows as deeply as her power.
The Split brings another dimension, ambition, complexity, and the balancing act women navigate in love, career, and self.
And on Heartbeat, we see women show up in everyday strength, in love, in loss, in quiet courage that keeps life moving forward.
Across every screen, one thing is clear: there is no single way to be a woman.
She can be soft and strong, protective and powerful and calm… yet ready to rise again when life demands it.
This is what GOtv celebrates, women in their fullness. The fighters, the nurturers, the leaders, the survivors. The ones who hold families together, challenge the odds, and redefine what strength looks like every single day.
And this March, their stories take centre stage.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For c
Brands/Products
Canal+ to Discontinue MultiChoice Streaming Service Showmax
By Adedapo Adesanya
Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.
The company said the Showmax board has made the decision to discontinue the service in the near future.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.
It added that it will share further details in the future, including timelines and any future steps, should they be required.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.
However, it soon faced some challenges and couldn’t hit its target.
In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.
The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.
With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.
Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”
Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”
Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.
MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.
Brands/Products
Hypo Bleach Not for Drinking, But to Whiten Your White Fabric—Marketing Manager
By Modupe Gbadeyanka
The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.
In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”
“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.
“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.
He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”
“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.
|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.
A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.
“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.
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