By Dipo Olowookere
A diversified FinTech holding company, GH Capital, has announced the intention of its online payment service subsidiary, ClickDirectPay, to actively exploring the concept of utilizing blockchain capabilities as part of its core offering, providing a financial platform that is universally accessible, regardless of country or currency.
As the popularity and growing demand for cryptocurrency increases, organizations offering payments and acquiring solutions will also gradually produce alternative solutions and approaches.
Chief Executive Officer of GH Capital, Mr Wolfgang Ruecker, stated that, “ClickDirectPay is looking to extend its reach of serviceability on a global scale.
“Currently, ClickDirectPay is only available in a few countries in Europe and merchants are required to have a European Bank account to accept and receive ClickDirectPay payments, based on the fact that clients wire funds to the corporate bank account of the merchant.
“Over the last several months, our core CDP team has been seeking a unified solution capable of streamlining payments with access to online merchants and clients worldwide.
“In order to reach this in the shortest amount of time and provide the borderless service payment providers should offer, we are actively exploring the concepts of blockchain and cryptocurrency to propel this goal.”
A surge in the digital coin’s value saw the total market value of all cryptocurrencies top $190 billion for the first time Thursday. The market cap of bitcoin alone is currently more than $109 billion, according to a recent article published by CNBC.
“If you look into Bitcoin a few years ago, everybody was skeptical. Today, a single Bitcoin trades above $8,000. More and more cryptocurrencies are available to the market with huge liquidity when it comes to exchange,” says Ruecker.
The growing niche market of accepting alternative payments means the next generation of online payment behaviour has already started, especially in the high risk payment processing industry. With products and services being delivered to customers globally, payment methods have always been an obstacle in the process.
“Cryptocurrencies allow anyone, anywhere to pay, creating new opportunities in markets which otherwise may have been restricted.
ClickDirectPay shall become a one shop solution for online merchants worldwide to accept cryptocurrencies in real time, hassle free (A user who purchased Bitcoin could spend it today on purchases and services, but only where merchants accept Bitcoin).
“We truly believe that this solution could generate significant revenue for GHHC in the next few years as this market begins to mature out of its infancy stage,” says Ruecker.
As more businesses operate online and service multiple countries around the world, the idea of integrating with multiple solutions and frameworks can be daunting. The goal of CDP has always been to create a seamless, easy and quick on-boarding of payment solutions for global online merchants no matter where they are located in the world, or what currencies they deal with. Cryptocurrencies will accelerate this process.
Adedapo Adesanya 
Business Post Contributor