By Dipo Olowookere
Canadian firm, Smartcool Systems, has announced the release of a new product, the ECOhome, which will focus on the lucrative residential air conditioning market.
Smartcool’s proprietary control algorithm technology has delivered proven energy efficiencies and savings to some of the world’s best known brands over many years including McDonalds, Burger King, Dell Computers, Tesco, General Electric, Hilton, Radisson, Mercedes Benz, Jaguar Motorcars, United Utilities, Telefonica, Emcor, and SSE.
Commenting on the new product, CEO of Smartcool, Mr Ted Konyi, disclosed that, “The company has built a pedigree of delivering meaningful energy savings at over 30,000 installations around the world, in some of the most challenging environmental conditions, to large commercial and industrial clients.
“We now feel the time is right to continue to expand our mission of bringing energy savings, environmental responsibility and carbon emission reductions to our planet by entering the largest and most exciting sector – the residential market.”
“The residential market in the U.S. alone is massive, with about 100 million residences with A/C and heat pump systems,” Mr Konyi continued.
Meanwhile, Mr Don Iannucci has been appointed VP Business Development – Residential, and will lead the division that will introduce our new ECOhome product to the residential market.
Mr Iannucci’s career encompasses being a founder and senior executive of companies involved in data mining and information management software, telephony, Internet, cable, on- demand television, investment banking, and the consolidation of companies involved in providing heavy civil construction and oilfield services.
Don’s marketing experience includes his co-founding of Novus Communications which built a fibre optic network of over 40,000 route miles — providing carrier transport, video and high-speed Internet services and marketing those services to business and residential customers.
Don was central to the company’s marketing and acquisition activities and to several rounds of private equity and debt financing. Don has worked for some of the largest marketing and communications companies in Canada (Baker Lovick/BBDO, Cossette & BCP) where he was responsible for overseeing the development of strategic marketing campaigns for some of Canada’s largest advertisers and marketers.
“This is a marketing guy’s dream – the time has never been better to market a product like the ECOhome.
With electricity costs on the rise, green initiatives on everyone’s minds, and ever warming temperatures, the residential homeowner will welcome the ability to save up to 40% on their air conditioning costs,” the appointee said.
Don continues, “I expect our campaigns – initially targeting homeowners in the Sunbelt States such as Florida, Texas, California, Nevada, Arizona, etc., (approximately 37 million homes with A/C) to be very well received.
“We plan to focus on the residential market with a direct-to- consumer approach using digital and television media to target our message of significantly saving money and reducing carbon emissions.”
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