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GOtv Nigeria: 13 Years of Bold Socio-Economic Footprints

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GOtv

When the federal government launched the Digital Switch Over (DSO) programme in 2006, the capacity of Digital Terrestrial Television (DTT) operators in the country needed to be stronger to drive the national spread envisioned.

The first major capacity expansion needed came in 2011, when leading pay TV company, MultiChoice Nigeria, launched the GOtv Nigeria brand. The launch entailed significant investment in cutting-edge technology, which enabled GOtv to, from inception, deliver its programming via the second-generation DVB-T2 technology.

Riding on the most up-to-date technology, GOtv, within a short time, established itself as the country’s biggest DTT service provider by offering a different television-viewing experience through premium audio-visual quality to households in 46 cities across 25 states.

The programming line-up further enriched the experience, with channels that speak directly to the audience. Indigenous language channels such as Africa Magic Showcase, Africa Magic Epic, Africa Magic Igbo, Yoruba, and Hausa tell stories with which the audience can relate.

The popularity of Nigerian audio-visual content around the continent can hardly be divorced from the exposure that GOtv provides through the channels listed.

The channels are, of course, fed by local content creators, who are grateful for GOtv Nigeria’s patronage, which also enables them to raise quality as well as create more employment opportunities for Nigerians. Also, as part of its design to create employment, GOtv Nigeria created a series of successful skill impartation and entrepreneurship initiatives. These include Sabiman and canvassers schemes.

Since its launch in 2016, GOtv has engaged over 8,000 youth via its Sabiman and Canvasser schemes, reaching 50,0000 communities with 9,000 canvassers and over 10,000 dealers.

The Sabiman scheme was established to help selected applicants resolve various technical issues for GOTv subscribers. The programme trains participants on the basics of service activation, response to customer inquiries, and general resolution of issues. The programme also ensures that beneficiaries receive practical tutelage from seasoned facilitators on methods of handling inquiries. Under the GOtv ‘Canvasser scheme successful applicants are provided with basic marketing skills to enable them to make GOtv products more accessible to subscribers.

For a brand spreading digital broadcasting footprints in rural communities, these foot soldiers are key to information and technical support of customers. According to Beauty Nwaka, a beneficiary, the Sabiman initiative has been worth the effort. “My job as an agent is an outdoor-to-outdoor marketing strategy that enables us to meet our customers and find solutions to their recharging problems, and reconnection issues.

“I have been on the project for some years now and I can tell you it has been very good working as a Sabiman. GOtv always pays the agreed percentage as at when due. Sometimes, they challenge us with targets and promise to give us more money if we meet our targets and when we do, they never default on their promise”.

Speaking on the startup kit, Aghadiuno Chiamaka Benedicta, a Sabiman based in Onitsha, said: “GOtv gave us many start-up items including a POS machine loaded with a refundable fee of 20,000 to start my business, which went a long way for me. I was also given branded items like t-shirts and other items to let people know that we work for GOtv.”

The Sabiman and Canvasser programme has turned several Nigerian youths into micro-business owners. As GOtv celebrates its 13th anniversary, its socio-economic contributions are clear, with commitments to greater impact in years to come.

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IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand

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International Workplace Group

By Adedapo Adesanya

International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.

The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.

According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.

Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.

The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.

The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.

With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,

The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.

Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.

Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.

“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.

“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.

“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”

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Airtel Nigeria Wins Most Preferred Telecom Brand Award

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Airtel Most Preferred Telecom Brand

By Modupe Gbadeyanka

Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.

At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.

“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.

“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.

The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.

The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”

“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.

The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.

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Rite Foods Backs 2024 Ibadan Chops, Chills Festival

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Rite Foods Ibadan Chops and Chills Festival

By Modupe Gbadeyanka

The second edition of the Ibadan Chops and Chills Festival held on December 1, 2024, received the backing of Rite Foods Limited.

It was a platform for young entrepreneurs, food vendors, and entertainers to showcase their talents and promote the rich cultural heritage of Oyo State in particular, and Nigeria in general.

Rite Foods used the event to foster growth and innovation among enterprising youths in society in demonstration of its commitment to youth empowerment and community engagement.

The Corporate Communications Manager at Rite Foods, Mr Innocent Adulugba, said, “As a manufacturing company driven by innovation, Rite Foods Limited believes in the power of young people and the importance of providing platforms that enable them to showcase their skills and talents.”

“The Ibadan Chops and Chills Festival aligns with our mission to inspire, support, and add value to talents and entrepreneurs across Nigeria,” he added.

“Rite Foods Limited recognizes the Ibadan Chops and Chills Festival as a platform for growth and that is why the company is here today to leverage support so the participating food exhibitors can benefit via joint marketing efforts, co-promotions, and expanded distribution channels under one roof,” Mr Adulugba stated.

“We are partnering with food vendors to offer consumers a more comprehensive and enjoyable experience, such as pairing beverages like Bigi, Sosa or Fearless with complementary food options of their choice,” he noted.

Also speaking, the convener of the programme, Ms Chinwendu Festus of Wendy’s Kitchen, said, “The first edition of Ibadan Chops and Chills was a success, which inspired us to aim higher this year.

“Our goal is to provide young people with the space to showcase their culinary talents, grow their businesses, and connect with a broader audience.”

The Commissioner for Youth and Sports, Ms Wasilat Adefemi Adegoke, stated, “This initiative is one of the best I have seen. It aligns perfectly with our administration’s goals of empowering the youth, promoting cultural heritage, and fostering talent.”

It was gathered that the festival featured cooking competitions, entertainment shows, guest tours and vendor exhibitions, which highlighted the diversity and ingenuity of participants and the diversity of food options on display.

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