Brands/Products
Group Tackles Multichoice Nigeria Over Price Reduction in South Africa
By Adedapo Adesanya
A Non-Governmental Organisation (NGO) known as Save the Consumers has condemned the 21 per cent subscription price hike by MultiChoice Nigeria on its DStv and GOtv services in the country.
Recall that Multichoice noted that its decision to increase the tariff was to save its operations which was heavily impacted by challenges brought about by the weakening Naira.
However, in South Africa, its home country, the reduced its price by about 38 per cent, which Save the Consumers, in a statement signed by its Executive Director, Mr Aliyu Ilias, said it is not happy about.
Mr Ilias said in Abuja on Sunday that the action was not only insensitive and exploitative but also discriminatory coming less than one year after the company’s May 2024 price hike in Nigeria.
The group called for the immediate reversal of the price hike while compensation be paid to subscribers affected by repeated, unjustified price increases and service deficiencies.
He also called for full compliance with the directives of the Federal Competition and Consumer Protection Commission (FCCPC) which had asked the company to halt any price increase.
“In South Africa, MultiChoice has lowered fees on various products, added new channels, and introduced features that improve the user experience, while acknowledging the financial pressures faced by South African households.
“This double standard, lowering prices at home while increasing them in Nigeria, amounts to economic discrimination and reinforces long-standing concerns about MultiChoice’s exploitative approach toward the Nigerian market.
“It is indefensible for MultiChoice to cite inflation in Nigeria as justification for the hike while offering consumer-friendly pricing in South Africa,” he argued.
Mr Ilias noted, “This reflects a disturbing double standard, with Nigerian consumers continuing to suffer under a near-monopolistic market structure.”
The executive director alleged that while MultiChoice claimed the price hike was necessary to deliver ‘world-class content’, Nigerian subscribers still faced persistent challenges that remained unaddressed in spite repeated complaints.
He also alleged that South African subscribers benefitted from reduced pricing, such as the “Add Movies” bolt-on slashed by 38 per cent to 49 Rand, alongside additional channels and enhanced streaming features.
Mr llias called on the National Broadcasting Commission (NBC) to take decisive steps to foster genuine competition in the pay-TV sector.
“We call on Nigerian consumers to explore alternative platforms and consider boycotting DStv and GOtv until MultiChoice demonstrates genuine respect for their rights.
“The Nigerian market deserves dignity, not exploitation, no company should be allowed to operate above the law or treat Nigerian consumers as second-class subscribers,” he said.
Recall that MultiChoice Nigeria had in a notice, notified its customers of its new price adjustment which took effect from March 1.
MultiChoice Nigeria had cited inflation and the rising costs of operations in Nigeria for a similar subscription price increase effected in May 2024.
With the hike, DStv Premium subscribers now pay N44,500 instead of N37,000 monthly, while the Compact Plus pay N30,000 monthly . The DStv Compact bouquet increased from N15,700 to N19,000 monthly.
The new price for the Confam package is N1,000 monthly, while Yanga is pegged at N6,000 as against initial price of N5,000, DStv-Padi, now cost N4,400 monthly.
Meanwhile, GOtv customers, who formally paid N3,600 now pay N3,900 monthly, while subscribers of GOtv Plus now pay N5,800 instead of the initial N4,850 monthly.
The move led the FCCPC to direct MultiChoice Nigeria to maintain its initial subscription prices until an ongoing investigation into its proposed price adjustment was concluded.
However, it proceeded with the price adjustment which made the FCCPC to institute legal charges against it and its Chief Executive Officer (CEO), Mr John Ugbe, for allegedly defying regulatory directives on subscription price adjustments.
Brands/Products
JMG Installs Solar Power Systems at Three NIPCO Fuel Stations
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
Brands/Products
MAGGI Unveils ‘Taste of Christmas’ Campaign
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
Brands/Products
FG Suspension of Sachet Alcohol Ban Excites NECA
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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