Connect with us

Brands/Products

How Jumia is Contributing to the Growth of Food Delivery Services in Nigeria

Published

on

Jumia Food Food Delivery Service

If one should name an industry that has gained tremendous growth, success, and impact, it is online food delivery. With the increasing advancement in technology, significant mergers from various investors and the human need for food, the global food delivery market will most likely reach an estimated $215 billion by 2024.

The success of this sector is also very evident in a country like Nigeria, with food being a crucial need for all, especially in the working-class sector in busy cities like Lagos, Abuja, Ibadan, and Port Harcourt.

According to numbers by Worldometer, Nigeria’s rank as the largest populated country in Africa, with over 200 million people, has contributed to the food segment revenue of $33.7 billion. This high revenue can also be attributed to the fast adoption rate of smartphones in the country, which allows customers to access food delivery services via mobile apps.

Africa’s biggest e-commerce platform, Jumia, through its food delivery services has made an indelible mark on the Nigerian food industry since its launch in 2012.

One of the significant ways it does this is through a large number of partnerships with various Nigerian restaurants. This has made it easier for consumers to order food from a restaurant through the Jumia Food app regardless of location.

For the vendors, it also gives them a wider range of consumers, which helps them to stay ahead of the competition. This was quite evident during the COVID-19 pandemic when restaurants partnering with Jumia Food were able to sustain their businesses through the Jumia delivery network.

In 2020, Jumia launched the Nigeria Food Index Report, the first of its kind in the segment. The report captured the growing popularity of fast food in Nigeria and the positive impact and prospects for the Nigerian Agricultural sector. The report also revealed that local Nigerian cuisines led to the preference of Nigerians compared to continental dishes, with 64% of orders being placed for lunch.

In its bid to drive further growth of online food and delivery services, Jumia Food expanded its reach to several cities in Nigeria, such as Ibadan, Minna, Benin, Kaduna, Abeokuta, Kano, and Ilorin. With the ever-growing need for convenience and value for money, there is no doubt that Jumia Food has helped to create a huge boom in the online food delivery sector which would, in turn, lead to significant growth in the country’s economy and revenue.

Recently, Jumia entered a partnership with Errand360, a bicycle delivery company in Nigeria, to make food deliveries via the Jumia Food app seamless with hundreds of riders across multiple locations. This is a way to show Jumia’s efforts in strengthening the food delivery services in Nigeria. For a company like Jumia that keeps innovating ways to promote customer satisfaction, we are best to believe that the food delivery service in Nigeria is a step further to become more dynamic.

Brands/Products

Airtel Engages Customers on Concerns Around Data Usage, Others

Published

on

airtel nigeria customer forum Lagos

By Modupe Gbadeyanka

On Tuesday, April 14, 2026, customers of Airtel Nigeria felt more involved and loved when the telecommunications company gathered them together at the Lagos Travel Inn Hotel in Ikeja to discuss some of their concerns, especially around data usage, transparency and their experience with its services.

It was the first-ever Customer Forum of Airtel Nigeria in Lagos, where regulators, high-volume data subscribers, 5G customers, and other key stakeholders learned ways to tackle the issue of data depletion.

The event, themed Understanding Your Data: How to Take Control, also highlighted Airtel Nigeria’s ongoing investments in customer experience, including enhanced digital tools, clearer usage dashboards, and expanded retail and support networks aimed at improving transparency and accessibility.

“This is our very first customer forum, and it is more than an event. It is a bold statement that in today’s digital economy, the most important voice is the informed customer,” the Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, said.

He emphasised that while data has become central to everyday life, from business transactions to education and healthcare, concerns around data value and consumption remain valid and must be addressed transparently.

“Data is no longer a luxury; it is a necessity as essential as electricity and water. However, as usage grows, customers are asking an important question: “Am I truly getting value for the data I purchase? This is not just a technical issue; it is a matter of trust,” Mr Adeshina added.

He further explained that evolving usage patterns, including high-definition video streaming, cloud-based applications, and background app activity, have significantly increased data consumption compared to previous years. According to him, the forum was designed as both a listening platform and an educational session to help customers better understand how their data is used.

“We are here to listen, to explain clearly, and to provide evidence. When customers understand how their data is consumed, it shifts the experience from uncertainty to control and from frustration to confidence,” he further disclosed.

On her part, the Director of Customer Affairs Bureau at the Nigerian Communications Commission (NCC), Ms Freda Ruth Bruce-Bennett, reaffirmed the regulator’s commitment to protecting consumer interests and ensuring service quality across the industry, noting that data consumption has become deeply integrated into daily life, making any perceived loss of data a significant concern for users.

“We understand that data is central to how people live and work today, which is why concerns around data depletion are taken seriously. The NCC has put mechanisms in place to ensure that consumers receive the quality of service they deserve and that their voices are heard,” she said.

Ms Bruce-Bennett encouraged customers to take advantage of the NCC’s consumer portal, which provides guidance on data management and a platform for lodging complaints.

“There is an A to Z of data management tips available on the NCC portal, and we encourage consumers to use it. We also continue to work closely with operators like Airtel to ensure that complaints are addressed promptly and transparently,” she added.

On customer engagement and service delivery, the Customer Experience Director at Airtel Nigeria, Mr Oladokun Oye, highlighted the company’s multi-channel approach to supporting customers across the country.

“At Airtel Nigeria, customer experience is not just a function; it is embedded across everything we do. From our network design to how we communicate and resolve issues, the customer remains at the centre,” he said.

He noted that Airtel maintains one of the most extensive customer touchpoint networks in Nigeria, including over 1,000 exclusive shops, a dedicated contact centre accessible via 300, and multiple digital platforms such as the MyAirtel App, web channels, and AI-powered chatbots.

“These channels are designed to provide not just service, but clarity and understanding. We are also continuously improving our digital platforms to ensure customers can track and manage their usage in real time,” Oye added.

He further advised customers to engage only with authorised Airtel outlets to ensure service quality and protect personal information.

The Airtel Customer Forum forms part of a broader industry effort, in collaboration with the NCC, to promote data awareness, transparency in billing, and improved customer education.

By creating a platform for open dialogue, Airtel Nigeria is reinforcing its shift from a transactional relationship with customers to a more collaborative and informed partnership.

The company noted that insights from the forum will inform future improvements in service delivery, customer communication, and digital tools, as it continues to support Nigeria’s journey towards a more inclusive and transparent digital economy.

Continue Reading

Brands/Products

NAFDAC Warns Consumers Against Fake Colgate Brand in Circulation

Published

on

Fake Colgate Brand

By Adedapo Adesanya

The National Agency for Food and Drug Administration and Control (NAFDAC) has alerted the public to the distribution of unregistered and suspected counterfeit Colgate toothpaste brand in Nigeria.

In a public notice shared on X (formerly Twitter), the agency said its Post-Marketing Surveillance Directorate received a complaint regarding the sale of the products in Kaduna State by a shop owner.

Following an investigation, officials of the food and drugs surveillance organisation visited the outlet and discovered two suspected counterfeit products branded as Coglaet ActivGel 100g and Coglaet Herbal 100g. The spellings were not only the indicator, but the production standards.

According to the agency, the shop owner disclosed that the items were sourced from a door-to-door sales representative but could not provide proof of purchase.

NAFDAC stated that the products failed to meet regulatory standards for registration and quality assurance, warning that they pose potential risks to public health and safety. It also added that the stated manufacturer could be traced to Baiyun District, Guangzhou, China.

The agency confirmed that the items have been removed from circulation, while efforts are ongoing to trace those responsible for their distribution.

NAFDAC urged consumers to remain vigilant and report any suspected sale of substandard or counterfeit regulated products to the nearest office, via its hotline or official email channels.

In a statement, NAFDAC said, “All NAFDAC zonal directors and state coordinators have been instructed to conduct surveillance and mop up the unregistered and counterfeited products if found within their zones and states.

“Distributors, retailers, and consumers are hereby advised to exercise caution and vigilance within the supply chain to avoid the distribution, sale, and use of counterfeit products. The products’ authenticity and physical condition should be carefully checked.”

Consumers are advised to report any suspicion of the sale of substandard, falsified, or counterfeit regulated products to the nearest NAFDAC office, call NAFDAC on 0800-162-3322, or via email: [email protected]. For complaints, the Reforms Unit can be reached: 09097630506, 09097630507, or email: [email protected]

Continue Reading

Brands/Products

Airtel Nigeria Suspends Airtime, Data Lending Services

Published

on

Airtel Nigeria SIM update

By Modupe Gbadeyanka

Barely 24 hours after MTN Nigeria announced the suspension of its data and airtime lending services, another operator, Airtel Nigeria, has followed suit.

In a statement on Friday by its Director of Corporate Communications & CSR, Mr Femi Adeniran, Airtel Nigeria said it would not no longer offer the airtime and data credit services for now.

However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.

The Federal Competition and Consumer Protection Commission (FCCPC) introduced new rules on lending services in the country, and in compliance with this, telecommunications companies had to suspend rendering the services.

The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.

The Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, in the statement, noted the suspension of the services was to “align our operations with evolving requirements.”

“Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem,” he added.

The telco noted that the temporary suspension is not expected to have a material impact on its service standards across the country, promising to provide updates on the status of the service in due course.

Continue Reading

Trending