Brands/Products
Lagos Monarch Applauds Makers of Terra Cubes
By Modupe Gbadeyanka
TGI Distri Limited, makers of the newly launched seasoning product, Terra Cubes, has been lauded by a paramount traditional ruler in Lagos, Oba Rilwan Akiolu, for introducing a quality product into the market.
The royal father said Terra Cubes have all it takes to dominate the market in a very short period of time.
“I am sure that you will catch the whole market in a short period of time. Since you brought some of the products to me, many people in my household have tried it and informed me that the cubes are of excellent quality.
“I am very happy for TGI Group because anything they produce is always of top quality and keeps Nigerian consumers in mind,” the Oba said when a delegation from TGI Group visited him at his palace as part of the activities to launch the seasoning brand into the market.
The delegation was led by Mr Rahul Savara, Group Managing Director of TGI Group (Parent company of TGI Distri Limited, West African Cubes (WACUB) Limited, WACOT Limited, Cormart (Nigeria) Ltd, Chi Farms Ltd, among others). Other members of the delegation were Mr Sunil Sawhney (Managing Director TGI Distri & WACUB), Dr Onyekachi Onubogu (Executive Director – Commercial), Mr Govind Agarwal, Marketing Manager and Mr Anayo Nweje, Sales Manager, all of TGI Distri Limited.
While introducing the delegation to the traditional ruler, Mr Sunil Sawhney said: “We are here to seek your blessings for our new product, Terra Seasoning Cubes, a product designed with the Nigerian consumer in mind and undoubtedly one of the best in the market.”
He further informed the monarch that Terra Seasoning Cubes are made up of very wholesome ingredients, locally sourced and especially designed to meet the palate requirements of Nigerians in terms of aroma and flavour.
On his part, Dr Onubogu said: “We want to launch our new product across Nigeria and we thought it right to seek your blessings before we go in with all the fanfare. Terra Seasoning Cubes is being rolled out nationwide in two variants of Beef and Chicken flavours.
“Initially, we are introducing two SKUs of 50-cubes pack and 25-cubes pack. As an introductory offer, we are giving 5 free cubes with the 50-cube pack and 2 free cubes in the 25-cube pack.”
Terra Seasoning Cube is produced by West African Cubes (WACUB) Limited, a subsidiary of TGI Group at its ultra-modern plant in Sagamu, Ogun State.
TGI Distri Limited is the sales, distribution and marketing arm of TGI Group Companies’ Consumer Products and is the marketer of Terra Seasoning Cubes, Big Bull Parboiled Rice, Renew Starch, Shine All Dishwashing Liquid, Shine All Scouring Powder and many other notable Brands. TGI Distri also serves as the Innovation and New Product Development Centre for the TGI Group.
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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