Brands/Products
LG Targets Technologies to Help Attain Sustainable Goals
By Adedapo Adesanya
As part of efforts to achieve the United Nations Sustainable Development Goals (SDGs) by 2030, global electronic giant, LG Electronics, has pledged to launch technologies that will drive the attainment of this.
The SDGs provide a powerful aspiration for improving the world, laying out where they collectively need to go and how to get there.
LG in its own little way said it has worked with the UN and other notable non-government organizations across the world to support the SDGs and reiterated its commitment to better the life for all through its products and services.
Its commitment to the planet is evident in every one of its core technologies.
According to Mr Il Hwan Lee, President, LG Electronics, Middle East & Africa Region, LG is committed to the triple bottom line of people, planet and profit.
“As a responsible global corporate citizen, LG Electronics is set to contributing to the achievement of the SDGs as the main goal of its social contribution activities. Our focus is on developing new innovations across Sustainability for the Community.
“We are committed to providing electronic products that help customers live better. To support this, we have developed a mid to long term plan themed: LGE & SDGs which we are working towards”, he said.
“In the last couple of years, LG has introduced a wide range of products across the areas of TVs & Home Entertainment, Kitchen, Laundry, Computers, Air Conditioning & Solar that fit into the technologies of the future with the SDGs at heart. Some of such that promote eco-friendly society include LG DUAL Inverter, LG NeON 2, LG WashTower and the CordZero M9 robot vacuum cleaner.
“The revolutionary DUAL Inverter Compressor technology inside LG’s air conditioners never stops adjusting speed for the perfect temperatures without wasting electricity thanks to its lower speed. The compressor reduces electricity usage by 70 per cent despite cooling rooms 40 per cent faster than conventional models.
“When it comes to TVs, LG’s OLED self-lit technology ticks the most environmentally-friendly boxes. They have been recognized as Eco Products by SGS, especially its OLED models with no backlight meaning fewer plastic parts, less indoor air pollution and 50 per cent less VOC emissions. OLED has a comparatively high recycle rate and doesn’t contain hazardous substances like cadmium and indium phosphide.
“LG OLED TVs are easy on the eyes and have been engineered to cause minimal eye strain via low blue light modes and zero flickering, with certification from TÜ V Rheinland of Germany and UL in the United States.
“This year, LG Soundbars are the first of their kind to receive SGS Eco Product Certification. Many LG soundbars use polyester resin sourced from used plastic bottles or recycled plastics, one using jersey fabric sourced from recycled PET bottles – so for every unit produced, almost seven plastic bottles are saved from the hazardous landfill.
“Even the packaging is greener, more recycled moulded pulp and less EPS plastic and foam are used, and the new L-shaped packaging lets more units be transported at once for fewer trucks on the road,” he said.
Recently, LG unveiled Net Zero homes to demonstrate innovations that reduce energy consumption, increase efficiency and enhance daily life. The New American Home and The New American Remodel showcased the wonders of an LG-solar-powered house filled with energy-efficient consumer electronics, appliances and air solutions.
Key to the homes’ environmental sustainability and appealing designs are rooftop installations of high-efficiency solar modules from residential renewable energy leader LG Business Solutions. Forty LG NeON 2 60-cell modules help power each home to support their Net Zero designs. These popular high-efficiency modules generate more power from the same amount of sunlight than lower-efficiency modules of the same size while blending in unobtrusively to the look and feel of the home’s design.
LG Electronics a few years ago set a new direction for its social contribution efforts by reflecting the opinions of the management and key stakeholders, and identified five of the 17 SDGs as its priority. LG Electronics continuously develops and implements initiatives that contribute to achieving these 5 SDGs, and monitors the progress.
The company’s SDGs plan was categorised into three, which are the promotion of an intelligent lifestyle, creation of a better society and realization of carbon and circular economy.
LG has long been committed to projects that benefit the environment. LG Carbon Fund was established in 2017 to support the development of GHGreducing technologies and solutions through the virtual cycle concept wherein all profits from LG Carbon Fund investments are funnelled back into the effort to reduce greenhouse gases.
LG is also an active participant in the Clean Development Mechanism (CDM) project, which seeks to curb harmful emissions through investing technology and capital in developing countries.
Towards the realization of zero-carbon and circular economy, the electronic giant has reduced carbon emissions in its production level by 150,000 tons by 2020 compared to the base year 2008 (i.e 1 million tons in cumulative reductions).
In its mid to long term plan, LG wants to achieve 80 per cent Green 3 Star Products by self-assessment of environmentally friendly products and achieve a 95 per cent recycle rate of waste from production sites by 2030.
To establish a sustainable supply chain, the company plans to use 100 per cent RMAP conformant smelters by the end of this year, assess the CSR risks of all its tier 1 suppliers and expand the scope to include its tier 2 and 3 this year as well. Its plan is to establish the highest level of safety culture in the manufacturing industry (independent stage) by 2030.
Achieve 100 per cent low risk for all the production sites in CSR self-assessment; improve work efficiency and the level of employee satisfaction by achieving work and life balance through fundamental changes in work style.
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
By Philip Odiakose
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade of experience shaping conversations in Nigeria and globally.
As we step into 2025, the world of PR monitoring and measurement is undergoing a significant transformation. This year, we anticipate trends that will reshape how brands, PR agencies, and independent measurement consultancies collaborate, ensuring transparency, unbiased analyses, and actionable insights.
In this newsletter, I will provide a dual perspective: the Nigerian PR monitoring landscape and the global outlook for 2025.
Local PR Monitoring and Measurement Outlook: Nigeria in 2025
- Increased Demand for Transparency: Nigerian brands are recognizing the importance of transparency in PR outcomes. There will be heightened demand for agencies to provide detailed, unbiased performance audits.
- Adoption of Independent Measurement Consultancies: The era of self-evaluation by PR agencies is waning. In 2025, more Nigerian brands will partner with independent consultancies like P+ Measurement Services to ensure objective insights that foster accountability.
- Integration of Technology with Local Expertise: As AI tools and platforms gain traction, Nigerian PR professionals must strike a balance between technology-driven insights and localized expertise to cater to the unique dynamics of our market.
- Shift from ROI to ROO (Return on Objectives): In 2025, Nigerian PR practitioners will move beyond traditional ROI (Return on Investment) metrics that focus solely on financial outcomes. Instead, there will be a focus on ROO (Return on Objectives), emphasizing how PR efforts meet broader organizational goals such as brand awareness, reputation enhancement, stakeholder engagement, and social impact. This shift aligns with the evolving Nigerian economic landscape, where businesses prioritize long-term value creation and sustainability over short-term financial gains.
- Education as a Driver for Adoption: The need for education on measurement standards will grow. Initiatives like AMEC’s Measurement Month and local workshops like EvaluatePR event by P+ Measurement Services, Spin Sucks led by Gini Dietrich, and Measurement Base Camp by Paine Publishing led by Katie Delahaye Paine will play a pivotal role in driving adoption and bridging the knowledge gap among PR professionals.
Global PR Monitoring and Measurement Outlook: 2025
- Increased Collaboration Between PR Agencies and Measurement Experts: Globally, we will see stronger partnerships between PR professionals and measurement consultants to deliver credible, data-backed reports that influence boardroom decisions.
- Standardization Through Education: AMEC Measurement and Evaluation (International Association for the Measurement and Evaluation of Communication) and its members will continue leading the charge in educating PR professionals on best practices, ensuring global alignment on measurement standards like the Barcelona Principles, Measurement Maturity Mapper and Measurement Framework.
- Rising Demand for Unbiased Audits: Brands across the globe will increasingly seek independent PR measurement audits, avoiding conflicts of interest and ensuring that insights are impartial and actionable.
- Adoption of Technology and Real-Time Analytics: The rise of real-time monitoring and advanced analytics tools will enable PR professionals to adjust strategies dynamically, making campaigns more impactful.
- Focus on ESG and Social Impact Metrics: Environmental, Social, and Governance (ESG) metrics will take center stage in global PR measurement. Organizations will prioritize measuring how their communications align with sustainability and societal goals.
The Way Forward
2025 marks a year of audacious transformation in PR monitoring and measurement, both in Nigeria and globally. At P+ Measurement Services, we are committed to driving this change by partnering with brands, agencies, and global stakeholders to deliver transparent, unbiased, and impactful insights.
The success of PR measurement lies in the collaboration between PR professionals and measurement experts, coupled with continuous education and adherence to global standards. As a founding member of AMEC Member Lab Initiative, I am optimistic about the role we will play in shaping the future of this industry.
Let us redefine PR measurement together, one campaign at a time.
Philip Odiakose is a leader and advocate of PR monitoring, measurement, and evaluation in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC Lab Initiative, NIPR and AMCRON
By Dipo Olowookere
The world’s largest mobile virtual network operator (MVNO), Lyca Group, has taken a bold move to reorganise its certain business units and operations.
A statement from the firm explained that the action is to position it for sustainable growth in a competitive and challenging global market through digital capabilities.
This will result in faster delivery of innovative products and services, reduce overlaps, automate processes, and achieve substantial cost savings, which will be reinvested in market expansion and customer-focused initiatives.
It was stated that the proposed transformation forms part of Lyca’s long-term strategy to expand its global business services and support operations into its established service centres as well as new service hubs to be located in territories that have strategic importance while transforming country-specific operations into leaner, sales-focused organisations.
The company continues to focus on the growth of its mobile virtual network operations base and investing in new Mobile Network Operator (MNO) opportunities and markets in Africa, where it currently operates the Lyca MNO in Uganda—and elsewhere.
The organisation plans to announce expansion to new countries as soon as Q1 2025, including the launch of new digital brands in Spain and the USA.
Lyca expressed confidence that this transformation would deliver significant operational efficiencies, boost speed to market, improve customer experience, and ensure it continues to provide exceptional value to its customers worldwide.
“Lyca’s strategic reorganisation is a bold step forward, ensuring we remain a leader in delivering affordable, high-quality telecom solutions to our customers globally.
“This paradigm change not only enhances our efficiency but also strengthens our ability to adapt to a rapidly changing industry, ultimately benefiting our customers, partners, and employees globally,” the Deputy Chairman of Lyca Group, Premananthan Sivasamy, stated.
Lyca says it remains committed to supporting its employees during this transformation, noting that a smaller and more specialised team will remain in London to manage certain limited advisory, compliance, and financial functions that require a UK presence.
It disclosed that other roles will be handled either from our existing service centres or at hubs to be established in order to leverage cost efficiencies and expertise, enabling the business to reinvest resources in innovation and strengthen our business.
Already, it is engaging in a thorough consultation process with employees and will work closely with partners to ensure a smooth transition with minimal disruption to the high standards of service and collaboration they have come to expect from Lyca.
-
Feature/OPED5 years agoDavos was Different this year
-
Travel/Tourism8 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years agoFirst Bank Announces Planned Downtime
-
Sports2 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years agoHow To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN