Brands/Products
LG Targets Technologies to Help Attain Sustainable Goals
By Adedapo Adesanya
As part of efforts to achieve the United Nations Sustainable Development Goals (SDGs) by 2030, global electronic giant, LG Electronics, has pledged to launch technologies that will drive the attainment of this.
The SDGs provide a powerful aspiration for improving the world, laying out where they collectively need to go and how to get there.
LG in its own little way said it has worked with the UN and other notable non-government organizations across the world to support the SDGs and reiterated its commitment to better the life for all through its products and services.
Its commitment to the planet is evident in every one of its core technologies.
According to Mr Il Hwan Lee, President, LG Electronics, Middle East & Africa Region, LG is committed to the triple bottom line of people, planet and profit.
“As a responsible global corporate citizen, LG Electronics is set to contributing to the achievement of the SDGs as the main goal of its social contribution activities. Our focus is on developing new innovations across Sustainability for the Community.
“We are committed to providing electronic products that help customers live better. To support this, we have developed a mid to long term plan themed: LGE & SDGs which we are working towards”, he said.
“In the last couple of years, LG has introduced a wide range of products across the areas of TVs & Home Entertainment, Kitchen, Laundry, Computers, Air Conditioning & Solar that fit into the technologies of the future with the SDGs at heart. Some of such that promote eco-friendly society include LG DUAL Inverter, LG NeON 2, LG WashTower and the CordZero M9 robot vacuum cleaner.
“The revolutionary DUAL Inverter Compressor technology inside LG’s air conditioners never stops adjusting speed for the perfect temperatures without wasting electricity thanks to its lower speed. The compressor reduces electricity usage by 70 per cent despite cooling rooms 40 per cent faster than conventional models.
“When it comes to TVs, LG’s OLED self-lit technology ticks the most environmentally-friendly boxes. They have been recognized as Eco Products by SGS, especially its OLED models with no backlight meaning fewer plastic parts, less indoor air pollution and 50 per cent less VOC emissions. OLED has a comparatively high recycle rate and doesn’t contain hazardous substances like cadmium and indium phosphide.
“LG OLED TVs are easy on the eyes and have been engineered to cause minimal eye strain via low blue light modes and zero flickering, with certification from TÜ V Rheinland of Germany and UL in the United States.
“This year, LG Soundbars are the first of their kind to receive SGS Eco Product Certification. Many LG soundbars use polyester resin sourced from used plastic bottles or recycled plastics, one using jersey fabric sourced from recycled PET bottles – so for every unit produced, almost seven plastic bottles are saved from the hazardous landfill.
“Even the packaging is greener, more recycled moulded pulp and less EPS plastic and foam are used, and the new L-shaped packaging lets more units be transported at once for fewer trucks on the road,” he said.
Recently, LG unveiled Net Zero homes to demonstrate innovations that reduce energy consumption, increase efficiency and enhance daily life. The New American Home and The New American Remodel showcased the wonders of an LG-solar-powered house filled with energy-efficient consumer electronics, appliances and air solutions.
Key to the homes’ environmental sustainability and appealing designs are rooftop installations of high-efficiency solar modules from residential renewable energy leader LG Business Solutions. Forty LG NeON 2 60-cell modules help power each home to support their Net Zero designs. These popular high-efficiency modules generate more power from the same amount of sunlight than lower-efficiency modules of the same size while blending in unobtrusively to the look and feel of the home’s design.
LG Electronics a few years ago set a new direction for its social contribution efforts by reflecting the opinions of the management and key stakeholders, and identified five of the 17 SDGs as its priority. LG Electronics continuously develops and implements initiatives that contribute to achieving these 5 SDGs, and monitors the progress.
The company’s SDGs plan was categorised into three, which are the promotion of an intelligent lifestyle, creation of a better society and realization of carbon and circular economy.
LG has long been committed to projects that benefit the environment. LG Carbon Fund was established in 2017 to support the development of GHGreducing technologies and solutions through the virtual cycle concept wherein all profits from LG Carbon Fund investments are funnelled back into the effort to reduce greenhouse gases.
LG is also an active participant in the Clean Development Mechanism (CDM) project, which seeks to curb harmful emissions through investing technology and capital in developing countries.
Towards the realization of zero-carbon and circular economy, the electronic giant has reduced carbon emissions in its production level by 150,000 tons by 2020 compared to the base year 2008 (i.e 1 million tons in cumulative reductions).
In its mid to long term plan, LG wants to achieve 80 per cent Green 3 Star Products by self-assessment of environmentally friendly products and achieve a 95 per cent recycle rate of waste from production sites by 2030.
To establish a sustainable supply chain, the company plans to use 100 per cent RMAP conformant smelters by the end of this year, assess the CSR risks of all its tier 1 suppliers and expand the scope to include its tier 2 and 3 this year as well. Its plan is to establish the highest level of safety culture in the manufacturing industry (independent stage) by 2030.
Achieve 100 per cent low risk for all the production sites in CSR self-assessment; improve work efficiency and the level of employee satisfaction by achieving work and life balance through fundamental changes in work style.
The buzz around Young Jonn’s latest remix with Pepsi is arguably one of the best brand infusions in pop culture The remix and music video were leveraged to unveil the reintroduction of Pepsi’s iconic 60cl LongThroat bottle, Big Big Tinz. This remix is more than just a brand jingle — it’s an anthem that taps into the fabric of urban pop culture. In this context, the brand understood the desire for more as Nigerians despite the harsh economic realities. It communicates its offering of Big Refreshment, Big Value, Big Big Flex, and everything that makes life more enjoyable. Young Jonn’s and Pepsi’s new remix captures this vibe perfectly. After watching the music video, you’ll agree that it’s the ultimate anthem for the year, and here’s why.
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A Hit Song with a Fresh and new Vibe
Young Jonn’s remix of Big Big Tinz couldn’t have come at a better time. In a year full of ups and downs, this song — with its energetic beats, clever lyrics, and relatable vibe — goes beyond just talking about enjoying a drink; it’s about living life to the fullest. The remix resonates with anyone seeking that extra refreshment, reminding us that bigger and better things are always within reach. As people search for the best bargains and affordable ways to celebrate the holiday, the 60cl Pepsi LongThorat bottle, still offers at the same price, delivers an affordable yet enjoyable way to celebrate the holidays.
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A Perfect Infusion of brand into pop culture
In challenging economic times, value matters. The Big Big Tinz campaign, celebrating the return of the 60cl Long Throat bottle, offers consumers more refreshments for the same price. Young Jonn’s remix amplifies this message in a fun and memorable way. By tapping into the global hit song and popular street anthem, Pepsi has successfully entrenched the brand’s message and the essence of the campaign, delivering big refreshments and Big Value. Combining an anthem that resonates with everyone and a value-driven product, Pepsi has successfully connected with fans who appreciate getting a little extra without paying more.
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The Music Video: A Visual Feast
The Big Big Tinz remix isn’t just about the sound—it’s also about the visuals. The music video elevates the energy of the song with vibrant, high-energy scenes that showcase the spirit of the campaign. Picture Young Jonn in full motion, weaving through the bustling streets of Lagos. This video reflects the excitement and vibrancy of both the Big Big Tinz theme and Pepsi’s return to the 60cl bottle.
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A Celebration of Big Wins and Big Moments
This anthem stands out even more because of its connection to the people. The lyrics of Big Big Tinz celebrate the big wins, the little victories, and those moments that make life exciting. Big Big Tinz — whether it’s winning big at life, achieving a personal goal, or simply enjoying the refreshment of a cold Pepsi.
5. A Collaboration Made for the Fans
Young Jonn is known for his vibrant music and strong connection with his audience, making him the perfect partner for Pepsi’s campaign. His remix of Big Big Tinz, combined with Pepsi’s promise of fun and refreshment, has created a track everyone is talking about. Young Jonn’s remix with Pepsi isn’t just a song; it’s a vibe, an experience, and a reminder that sometimes, life’s best moments come in bigger, better packages.
Watch the music video https://youtu.be/v9m-XWGK5q0. Stream live https://youngjonn.lnk.to/
Turn up the volume, crack open a 60cl Pepsi, and vibe to Young Jonn’s Big Big Tinz remix!
By Modupe Gbadeyanka
Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.
This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.
It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.
It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.
With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.
To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.
“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.
“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.
“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.
Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.
These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.
In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.
The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.
Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.
The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.
“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.
“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.
The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.
The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.
“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.
The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.
FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.
“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.
“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.
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