Brands/Products
Lumos Nigeria Introduces New Products to Illuminate Homes
By Dipo Olowookere
The drive to provide reliable and affordable access to power for average households and small businesses across Nigeria has made Lumos Nigeria introduce two new products.
Since its establishment five years ago, Lumos Nigeria has continued to offer stable, clean and affordable alternative power supply to its customers and by 2025, it hopes to service about one million households in the country.
Determined to achieve this target, the leading provider of high-quality solar home systems in Africa has introduced two new product offerings; Lumos Prime and Lumos Eco.
The new products were introduced in partnership with telecommunications giant, MTN Nigeria Plc and will enable Lumos’ customers to save up to 70 per cent on their power cost, whilst also helping them power a variety of their electrical appliances.
These two new products, Lumos Prime and Lumos Eco, will replace Lumos’ existing home solar system as more technologically advanced variants that enable longer use. They can better power CCTV, bulbs, fans, laptops, television sets, radios, mobile devices and more.
A statement from the firm explained that the Lumos Prime comes with two solar panels, thereby allowing faster charging. It is suitable for customers who are looking to enjoy longer, lasting power using their electronic device. Lumos Eco comes with one solar panel and is designed for consumers with basic power needs.
With Lumos, consumers no longer need to worry overpower issues or rely on generators to meet their power needs.
The CEO of Lumos Nigeria, Mrs Adepeju Adebajo, while speaking at the unveiling of the new products, stated that, “Since its launch in Nigeria over five years ago, Lumos has been committed to solving the energy needs of Nigerians and we will continue to do so by building revolutionary products that meet the growing needs of the underserved populace. We are very excited to launch these new products in partnership with MTN.”
The Head of Y’ello Digital Financial Services, the Fintech subsidiary of MTN, Mr Usoro Usoro, in his remarks, noted that the partnership with Lumos is to complement the efforts of the government in its commitment to ensuring uninterrupted electricity supply to every part of Nigeria.
“The MTN SIM-enabled solar-based system will facilitate affordable access to solar power for Nigerians in urban and rural areas. It is another innovative way to provide solutions that address old and new challenges, making life a little easier and brighter for our customers,” he added.
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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