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Makers of Huggies Partners Major Distributor Firm for More Sales

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Kimberly-Clark Nigeria Huggies

Kimberly-Clark Nigeria, the makers of well-known brands, Huggies and Kotex, has embarked on a new partnership with Multipro Consumer Products Limited (MCPL), the biggest sales and distribution company in West Africa.

The multinational company has signed on MCPL as their exclusive national distributor, as part of their ongoing growth plans in Nigeria and to pave the way for their products to reach more consumers in the country.

“We are committed to our investment and expansion plans in Nigeria and we’re very excited about where we are heading,” says Ehab Abou-Oaf, VP of Middle East and Africa at Kimberly-Clark, “we have been hard at work for some time now to strengthen our presence in the Nigerian market and be part of the country’s dynamic and fast growing economy.

“A big part of our ambitions is to establish faster, better and closer routes to our consumers and we firmly believe that MCPL, with their far-ranging presence and decades of experience, are the right partners to help us achieve that nationwide.”

“We are proud to join forces with yet another global leading manufacturer, Kimberly-Clark Corporation – combining our large consumer base, deep understanding of Nigeria’s consumer goods market and extensive distribution network with their unparalleled personal care business expertise.

“Together, we will be elevating and redefining the personal hygiene usage and experience for the Nigerian consumer,” says Deepak Singhal, CEO of the Consumer Business for Tolaram Group.

This partnership represents one of the core pillars of Kimberly-Clark’s long-term strategy in Nigeria of contributing towards the growth of the economy through increased local manufacturing and distribution of products to consumers across the country.

In 2019, Kimberly-Clark Nigeria announced its plans to build a world-class manufacturing facility in Ikorodu. The mill, which will begin operations during the first half of 2021, also forms part of their accelerated growth plans in the country which include increased investments in the manufacturing sector and job creation in the Ikorodu community and beyond.

“Our partnership with MCPL will not only allow us to benefit from a stronger distribution network across the country,” says Abou-Oaf, “it is a culmination of our ongoing plans to accelerate our investments behind our brands and to build our capabilities so we can serve consumers better.”

The new operating model would mean that sales roles that were carried out by K-C employees will now move to MCPL.

“Both K-C and MCPL are committed to see most of the people in the current roles move into the new MCPL division that will support the K-C operations but regrettably we know this might not be possible for everyone impacted or not all may choose to make the move,” says Abou Oaf. “This change will be handled with all the care and respect towards everyone impacted in line with K-C’s principles and values,” Abou-Oaf adds.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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AliExpress Accepts Verve Cards for Payment From Nigerian Shoppers

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verve aliexpress

By Modupe Gbadeyanka

Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.

This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.

It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.

It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.

With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.

To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.

“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.

“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.

“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.

Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.

These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.

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FCCPC Raises Alarm Over Low-Quality Brazilian Sugar in Nigerian Markets

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Importation of Refined Sugar

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.

In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.

The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.

Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.

The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.

“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.

“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.

The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.

The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.

“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.

The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.

FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.

“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.

“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.

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GOtv Extends Golden Window to Customers for Festive Season

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GOtv Golden Window

MultiChoice Nigeria, the leading pay-TV service provider, has announced the extension of the Supa Plus Golden Window for the festive season.

Customers can continue to enjoy the GOtv Supa+ package at the discounted price of N13,900 instead of the regular N15,700.

The Executive Head of Marketing for West Africa at MultiChoice, Tope Oshunkeye, stated that the extension of the Golden Window is in line with making entertainment accessible to every home during the festive season.

“By extending the Golden Window, we’re allowing our valued customers to enjoy premium entertainment at a discounted price and create an immersive and delightful experience for families to enjoy together while creating memorable moments”. It’s part of our bigger goal this festive season; to make it a good season for everybody.

In addition to the extension of the Golden Window, GOtv also has an exciting lineup of shows on Africa Magic Showcase to keep viewers entertained throughout the festive season.

Running throughout the festive season, to January 11th, the lineup features captivating titles such as The Jump and 10th Anniversary two new Africa Magic original movies.

The schedule for this season promises something for everyone to enjoy, with the launch of the Holiday channel and the exclusive Bovi Comedy Special – Christmas with Bovi, from December 24th to 26th. Rounding up the entertainment is a feast of football this season.

The Golden Window is open to all GOtv subscribers. To enjoy the offer, customers can reconnect or upgrade using the MyGOtv App or the USSD code (*288#). Customers can also download the GOtv Stream app to watch their favourite shows on the go.
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