Brands/Products
Meet Moya Messenger – WhatsApp’s Data-Free Rival in South Africa
Moya Messenger is the world’s first data-free mobile messaging app that is rapidly becoming a rival to WhatsApp in South Africa.
Developed by biNu, an Australian company that launched its services in South Africa in 2014, Moya Messenger was released in South Africa in July and instantly attracted lots of users, enabling them to communicate without excessive data costs.
South Africa has 18 million active social media users, almost half of whom spend most of their time on WhatsApp. WhatsApp has almost taken Mxit, Blackberry Messenger (BBM) and WeChat out of the picture in South Africa, as it is the most convenient and affordable mobile messaging app in the country.
However, despite WhatsApp’s dominance in South Africa, Moya Messenger is becoming a real rival to the app, since it provides a similar messaging experience but allows users to send unlimited text messages at no data cost, even when they have no airtime or data balance on their mobile devices.
Moya Messenger definitely looks promising in South Africa, with the cell phone market in the country currently being the 4th fastest growing in the world, raising at a rate of 50% per year, not to mention that the country’s IT industry is booming at a breakneck pace. South African IT market is the largest IT market in Africa by value.
According to The Information Technology Industry in South Africa 2017 report, the South African IT sector grew at 4% of GDP for 2017.
These statistics only prove that South Africa is a fertile ground for any startup that’s willing to look beyond. We’ve already seen many VPN services making strides to establish their servers in the country. This is not too surprising as VPN technology is primarily used to improve online security and privacy; and as we’ve seen over the years, the developing IT industries need security solutions, as at this stage the whole infrastructure could still be very susceptible to virtual security threats.
With an impressive overall growth, it’s only a question of time when we’ll see other big tech player making moves in South Africa.
Moya Messenger Functionalities
The South African challenger to WhatsApp offers data-free unlimited texting and data-free group chat, high security with automatic end-to-end encryption and automatic contact discovery for quickly connecting with Moya Messenger users.
However, there are a few drawbacks to the app. Message attachments are not data-free, which is where WhatsApp definitely wins, at least for now. Moya users can send attachments like photos, videos, and documents, but they will be preemptively warned that data costs will be incurred, so they can either allow that or switch to WiFi.
Also, for the users to actually use the app, they need to switch mobile data on. Furthermore, to send data-free text messages, the users must use specific mobile networks that are compatible with Moya Messenger. This means that they can only communicate through the app with the users in South Africa who use those mobile networks, as Moya Messenger is not available outside the country.
Moya Messenger has a reverse billing agreement with four South African major mobile network operators – MTN, Vodacom, Cell C and Telcom – which means that biNu will pay those mobile network operators for all the mobile messaging data costs.
Another drawback to Moya Messenger is that the app is currently available only for Android devices, so 20% of iPhone users in South Africa are not yet able to use the app.
Will Moya Messenger Beat WhatsApp in South Africa?
Moya Messenger exhibits significant benefits, primarily because users can communicate with one another at zero data costs, not to mention that they don’t need to load airtime or purchase data bundles to send text messages. As such, Moya presents a threat to WhatsApp, but it’s still not so clear whether or not it has what it takes to become the dominant messaging app in the country.
Nevertheless, over 10000 users have already installed the app, and the number keeps rising with each coming day. Since data tariff is very high in South Africa, it’s not a stretch to say that the app will become quite popular in the country. It has enormous potential, and more and more people realize it.
Moya Messenger is rapidly gaining a strong foothold in the South African market, but we are yet to see what the future will bring for the app. Stay tuned.
Brands/Products
JMG Installs Solar Power Systems at Three NIPCO Fuel Stations
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
Brands/Products
MAGGI Unveils ‘Taste of Christmas’ Campaign
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
Brands/Products
FG Suspension of Sachet Alcohol Ban Excites NECA
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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