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Meet Moya Messenger – WhatsApp’s Data-Free Rival in South Africa

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Moya Messenger is the world’s first data-free mobile messaging app that is rapidly becoming a rival to WhatsApp in South Africa.

Developed by biNu, an Australian company that launched its services in South Africa in 2014, Moya Messenger was released in South Africa in July and instantly attracted lots of users, enabling them to communicate without excessive data costs.

South Africa has 18 million active social media users, almost half of whom spend most of their time on WhatsApp. WhatsApp has almost taken Mxit, Blackberry Messenger (BBM) and WeChat out of the picture in South Africa, as it is the most convenient and affordable mobile messaging app in the country.

However, despite WhatsApp’s dominance in South Africa, Moya Messenger is becoming a real rival to the app, since it provides a similar messaging experience but allows users to send unlimited text messages at no data cost, even when they have no airtime or data balance on their mobile devices.

Moya Messenger definitely looks promising in South Africa, with the cell phone market in the country currently being the 4th fastest growing in the world, raising at a rate of 50% per year, not to mention that the country’s IT industry is booming at a breakneck pace. South African IT market is the largest IT market in Africa by value.

According to The Information Technology Industry in South Africa 2017 report, the South African IT sector grew at 4% of GDP for 2017.

These statistics only prove that South Africa is a fertile ground for any startup that’s willing to look beyond. We’ve already seen many VPN services making strides to establish their servers in the country. This is not too surprising as VPN technology is primarily used to improve online security and privacy; and as we’ve seen over the years, the developing IT industries need security solutions, as at this stage the whole infrastructure could still be very susceptible to virtual security threats.

With an impressive overall growth, it’s only a question of time when we’ll see other big tech player making moves in South Africa.

Moya Messenger Functionalities

The South African challenger to WhatsApp offers data-free unlimited texting and data-free group chat, high security with automatic end-to-end encryption and automatic contact discovery for quickly connecting with Moya Messenger users.

However, there are a few drawbacks to the app. Message attachments are not data-free, which is where WhatsApp definitely wins, at least for now. Moya users can send attachments like photos, videos, and documents, but they will be preemptively warned that data costs will be incurred, so they can either allow that or switch to WiFi.

Also, for the users to actually use the app, they need to switch mobile data on. Furthermore, to send data-free text messages, the users must use specific mobile networks that are compatible with Moya Messenger. This means that they can only communicate through the app with the users in South Africa who use those mobile networks, as Moya Messenger is not available outside the country.

Moya Messenger has a reverse billing agreement with four South African major mobile network operators – MTN, Vodacom, Cell C and Telcom – which means that biNu will pay those mobile network operators for all the mobile messaging data costs.

Another drawback to Moya Messenger is that the app is currently available only for Android devices, so 20% of iPhone users in South Africa are not yet able to use the app.

Will Moya Messenger Beat WhatsApp in South Africa?

Moya Messenger exhibits significant benefits, primarily because users can communicate with one another at zero data costs, not to mention that they don’t need to load airtime or purchase data bundles to send text messages. As such, Moya presents a threat to WhatsApp, but it’s still not so clear whether or not it has what it takes to become the dominant messaging app in the country.

Nevertheless, over 10000 users have already installed the app, and the number keeps rising with each coming day. Since data tariff is very high in South Africa, it’s not a stretch to say that the app will become quite popular in the country. It has enormous potential, and more and more people realize it.

Moya Messenger is rapidly gaining a strong foothold in the South African market, but we are yet to see what the future will bring for the app. Stay tuned.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Airtel Engages Customers on Concerns Around Data Usage, Others

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airtel nigeria customer forum Lagos

By Modupe Gbadeyanka

On Tuesday, April 14, 2026, customers of Airtel Nigeria felt more involved and loved when the telecommunications company gathered them together at the Lagos Travel Inn Hotel in Ikeja to discuss some of their concerns, especially around data usage, transparency and their experience with its services.

It was the first-ever Customer Forum of Airtel Nigeria in Lagos, where regulators, high-volume data subscribers, 5G customers, and other key stakeholders learned ways to tackle the issue of data depletion.

The event, themed Understanding Your Data: How to Take Control, also highlighted Airtel Nigeria’s ongoing investments in customer experience, including enhanced digital tools, clearer usage dashboards, and expanded retail and support networks aimed at improving transparency and accessibility.

“This is our very first customer forum, and it is more than an event. It is a bold statement that in today’s digital economy, the most important voice is the informed customer,” the Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, said.

He emphasised that while data has become central to everyday life, from business transactions to education and healthcare, concerns around data value and consumption remain valid and must be addressed transparently.

“Data is no longer a luxury; it is a necessity as essential as electricity and water. However, as usage grows, customers are asking an important question: “Am I truly getting value for the data I purchase? This is not just a technical issue; it is a matter of trust,” Mr Adeshina added.

He further explained that evolving usage patterns, including high-definition video streaming, cloud-based applications, and background app activity, have significantly increased data consumption compared to previous years. According to him, the forum was designed as both a listening platform and an educational session to help customers better understand how their data is used.

“We are here to listen, to explain clearly, and to provide evidence. When customers understand how their data is consumed, it shifts the experience from uncertainty to control and from frustration to confidence,” he further disclosed.

On her part, the Director of Customer Affairs Bureau at the Nigerian Communications Commission (NCC), Ms Freda Ruth Bruce-Bennett, reaffirmed the regulator’s commitment to protecting consumer interests and ensuring service quality across the industry, noting that data consumption has become deeply integrated into daily life, making any perceived loss of data a significant concern for users.

“We understand that data is central to how people live and work today, which is why concerns around data depletion are taken seriously. The NCC has put mechanisms in place to ensure that consumers receive the quality of service they deserve and that their voices are heard,” she said.

Ms Bruce-Bennett encouraged customers to take advantage of the NCC’s consumer portal, which provides guidance on data management and a platform for lodging complaints.

“There is an A to Z of data management tips available on the NCC portal, and we encourage consumers to use it. We also continue to work closely with operators like Airtel to ensure that complaints are addressed promptly and transparently,” she added.

On customer engagement and service delivery, the Customer Experience Director at Airtel Nigeria, Mr Oladokun Oye, highlighted the company’s multi-channel approach to supporting customers across the country.

“At Airtel Nigeria, customer experience is not just a function; it is embedded across everything we do. From our network design to how we communicate and resolve issues, the customer remains at the centre,” he said.

He noted that Airtel maintains one of the most extensive customer touchpoint networks in Nigeria, including over 1,000 exclusive shops, a dedicated contact centre accessible via 300, and multiple digital platforms such as the MyAirtel App, web channels, and AI-powered chatbots.

“These channels are designed to provide not just service, but clarity and understanding. We are also continuously improving our digital platforms to ensure customers can track and manage their usage in real time,” Oye added.

He further advised customers to engage only with authorised Airtel outlets to ensure service quality and protect personal information.

The Airtel Customer Forum forms part of a broader industry effort, in collaboration with the NCC, to promote data awareness, transparency in billing, and improved customer education.

By creating a platform for open dialogue, Airtel Nigeria is reinforcing its shift from a transactional relationship with customers to a more collaborative and informed partnership.

The company noted that insights from the forum will inform future improvements in service delivery, customer communication, and digital tools, as it continues to support Nigeria’s journey towards a more inclusive and transparent digital economy.

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NAFDAC Warns Consumers Against Fake Colgate Brand in Circulation

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Fake Colgate Brand

By Adedapo Adesanya

The National Agency for Food and Drug Administration and Control (NAFDAC) has alerted the public to the distribution of unregistered and suspected counterfeit Colgate toothpaste brand in Nigeria.

In a public notice shared on X (formerly Twitter), the agency said its Post-Marketing Surveillance Directorate received a complaint regarding the sale of the products in Kaduna State by a shop owner.

Following an investigation, officials of the food and drugs surveillance organisation visited the outlet and discovered two suspected counterfeit products branded as Coglaet ActivGel 100g and Coglaet Herbal 100g. The spellings were not only the indicator, but the production standards.

According to the agency, the shop owner disclosed that the items were sourced from a door-to-door sales representative but could not provide proof of purchase.

NAFDAC stated that the products failed to meet regulatory standards for registration and quality assurance, warning that they pose potential risks to public health and safety. It also added that the stated manufacturer could be traced to Baiyun District, Guangzhou, China.

The agency confirmed that the items have been removed from circulation, while efforts are ongoing to trace those responsible for their distribution.

NAFDAC urged consumers to remain vigilant and report any suspected sale of substandard or counterfeit regulated products to the nearest office, via its hotline or official email channels.

In a statement, NAFDAC said, “All NAFDAC zonal directors and state coordinators have been instructed to conduct surveillance and mop up the unregistered and counterfeited products if found within their zones and states.

“Distributors, retailers, and consumers are hereby advised to exercise caution and vigilance within the supply chain to avoid the distribution, sale, and use of counterfeit products. The products’ authenticity and physical condition should be carefully checked.”

Consumers are advised to report any suspicion of the sale of substandard, falsified, or counterfeit regulated products to the nearest NAFDAC office, call NAFDAC on 0800-162-3322, or via email: [email protected]. For complaints, the Reforms Unit can be reached: 09097630506, 09097630507, or email: [email protected]

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Airtel Nigeria Suspends Airtime, Data Lending Services

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Airtel Nigeria SIM update

By Modupe Gbadeyanka

Barely 24 hours after MTN Nigeria announced the suspension of its data and airtime lending services, another operator, Airtel Nigeria, has followed suit.

In a statement on Friday by its Director of Corporate Communications & CSR, Mr Femi Adeniran, Airtel Nigeria said it would not no longer offer the airtime and data credit services for now.

However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.

The Federal Competition and Consumer Protection Commission (FCCPC) introduced new rules on lending services in the country, and in compliance with this, telecommunications companies had to suspend rendering the services.

The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.

The Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, in the statement, noted the suspension of the services was to “align our operations with evolving requirements.”

“Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem,” he added.

The telco noted that the temporary suspension is not expected to have a material impact on its service standards across the country, promising to provide updates on the status of the service in due course.

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