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Melcom Intensifies Face Masks Protocols in Shops

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Melcom

The management of Melcom Group has said it will strictly enforce face/nose masks protocols in all its shops across Ghana.

The joint Group Managing Director of Melcom Group, Mr Mahesh Melwani, made this disclosure, stressing that this is to help stop the spread of COVID-19 among its customers and staff.

By this, shoppers who go to any of the Melcom shops nationwide are now required to wear nose or face masks or be denied entry.

He further said apart from the compulsorily wearing of masks, customers are also ensured to strictly observe physical distancing, washing of hands with soap under running water, rubbing their hands with sanitizers and have their temperature taken before they can get access into the shops.

“We have given instructions to, and we keep reminding all our shop managers to strictly enforce these containment measures and those who do not wear facemasks will be refused entry,” Mr Melwani said.

He averred that Melcom Group, which has 45 outlets and supermarkets across the country, will continue to enforce these strict measures, although very uncomfortable to shoppers, just to save lives.

“We now appreciate that since we started enforcing the wearing of facemask from the beginning of the outbreak in Ghana, 99 per cent of customers come having one. People now understand that wearing mask is not only for their safety but the safety of all of us,” he said.

Mr Melwani said Melcom was the first to introduce hand-washing to curb the spread of COVID-19 among its customers and employees, as they do well to encourage customers, in the early stages of the pandemic to wear masks.

He also said Melcom had procured several protective equipment including about 8,000 N95 facemasks and pocket hand-sanitizers for its staff nationwide.

“We also have instructed our staff to constantly clean and disinfect the lifts, trolleys, railings on stair cases and ramps. We are doing our level best in hammering this into all our staff that this must be done all the time.

“We also implemented measures such as having queue markers and regulating entry to ensure that the number of customers inside remains manageable,” he said.

This was acknowledged by the President of Ghana, Mr Nana Akufo-Addo, in his Address to the nation on Sunday, April 26, 2020 wherein he tasked all other business to emulate Melcom.

On their social responsibility, Mr Melwani said Melcom had undertaken many corporate social responsibility activities to improve the lots of Ghanaians including the donation of 1,343 units of blood to the various blood banks earlier this year involving staff and members of the public in 22 outlets of Melcom nationwide.

A donation of veronica buckets, liquid soaps, sanitizers, hand and face towels we were made to Korle bu and 37 Military hospitals.

They have also imported and donated portable toilets and accessories to be installed for selected schools valued at over GHC150,000 a donation of GH100,001.00 was given to the COVID-19 National Trust Fund. With all this Melcom has also kept up and is current with its tax obligations with GRA.

The company also donated numerous pocket hand-sanitizers to a number of public institutions including the Ghana Journalists Association (GJA), Ghana Revenue Authority (GRA), Ghana Investment Promotion Centre (GIPC), Ghana Immigration Service, Office of the President< Ghana Police service, Fire Services, SNNIT, ICU, various hospitals including Korle Bu, Ridge, 37 Military, Holy Trinity Hospitals ,Chief Imam and several of their banking partners.

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Lagos Seals Home Affairs Supermarket Over Expired Items

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Home Affairs Supermarket

By Dipo Olowookere

One of the retail stores in the Ogba axis of Lagos State, Home Affairs Supermarket tucked on 21, Ijaye Road, has been sealed by officials of the Lagos State government.

The place was shut down on Thursday for allegedly displaying some expired products for sale to unsuspecting members of the public.

The General Manager of the Lagos State Consumer Protection Agency (LASCOPA), Mr Afolabi Solebo, explained that the agency took the action as part of efforts to rid the metropolis of all forms of unwholesome products and ensure that consumers’ rights are protected.

According to him, when LASCOPA arrived at the supermarket, it found on its shelves some expired products such as Kelloggs Krave (Chocolate Hazelnut) and frozen foods.

Mr Solebo lamented that despite several public enlightenment campaigns and warnings by LASCOPA, store managers still sell expired and hazardous products which are inimical to human health in contravention of the state government’s directives on the sale of unwholesome goods.

“I personally discovered the expired items on the supermarket shelves on February 23, 2021, while on a routine check of supermarkets in the area.

“On discovering the expired products, I told the staff to remove the items from the shelves, which they did in my presence, only for the monitoring and enforcement team to [later] go there and discovered that the items have been returned to the promo shelf,” the General Manager of the agency said.

He noted that LASCOPA had to seal Home Affairs Supermarket in the interest of the general consumers in the state, adding that the organisation will not fail to initiate litigation if retail shops and supermarkets do not stop displaying expired products for sale.

While charging consumers not to hesitate to report any supermarket or shops within the state where expired products are sold, he enjoined residents to submit their complaints free of charge by visiting the office of LASCOPA at 2b, Soji Adepegba Close, off Allen Avenue, Ikeja, or send correspondence to the agency’s e-mail addresses: lascopa@lagosstate.gov.ng and lascopa@gmail.com for necessary action.

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Iyayi Redefines Nigeria’s Media Buying Industry With AdTraders

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Elo Iyayi AdTraders Media Limited

By Modupe Gbadeyanka

The media buying industry in Nigeria will soon witness a transformation with the birth of AdTraders, founded by a respected name in the advertising sector, Ms Elo Iyayi.

Ms Iyayi started her career in advertising in 2004 and worked with notable firms like McCann Erikson, Lowe Lintas Lagos, 141Worldwide, Leo Burnett Lagos and SHAREMIND Lagos.

During this period, she managed accounts of big brands like Nigerian Breweries Plc, British Airways, Unilever Nigeria Plc, where she lent her expertise to well known and loved brands like Close-Up, Knorr, Lipton and Omo, as well as Hayat Kimya, custodians of Molfix, Bebem, Familia and Papia.

She further worked with British American Tobacco (Dunhill, Benson & Hedges, Pall Mall and Craven), as well as Philip Morris- Malboro and Chesterfield.

After working with these brands, she felt there was still a gap somewhere, which inspired her to set up AdTraders and according to her, no one could have anticipated the effect of COVID-19 on an already fragmented audience.

She said even advertisers, who anticipated the decline of TV’s power in the wake of the internet, must be aghast at the impact of streaming channels and podcasts, while less time in the car and office has made significant inroads into radio’s listenership.

Ms Iyayi submitted that such innovation can create havoc for an advertiser or with the right media buying partner by their side, it can create enormous opportunity.

This is why it makes sense to join forces with AdTraders; an agency with the flexibility and foresight to adapt to this ever-changing landscape, she stated.

The industry expert explained that AdTraders’ approach is a long-term one as the agency strives to nurture relationships rooted in a thorough understanding of the brand, its goals and aspirations, so that – through ongoing measurement and a data-driven response – the agency is able to adjust strategies in order to achieve optimal effectiveness.

Ms Iyayi believes that the flux to the media landscape is currently experiencing is just the beginning. Going forward, it is inevitable that the trends that defined innovation today will be forgotten by tomorrow. This is why AdTraders focuses on helping brands get to grips with what may come to be, rather than what is.”

Therefore, in line with this, the agency works non-stop to create real value. This is achieved thanks to the input of a highly experienced team of negotiators, skilled at creating deal structures that make media spend work harder for clients.

Added to this, the team is well-versed in the pros and cons of all media touchpoints, objectively identifying that which offers the most cost-effective buy for clients, she said.

She assured that AdTraders brings a fresh perspective that turns its back on the staid and irrelevant, helping clients to plug into a new type of consumer living in a new type of environment.

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Nestle Rebrands Milo RTD Packs for Cleaner Environment

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Milo RTD pack

By Ahmed Rahma

A leading beverage company, Nestlé Nigeria Plc, makers of Nestle Milo, has changed the pack of its Ready-To-Drink from plastic to paper straws for a cleaner environment.

In a statement by the company on Monday, this is with the aim of eliminating 60 metric tonnes of plastic yearly.

The company added that the bold step was to deliver on its global commitment to make 100 per cent of Nestlé’s packaging recyclable or re-usable by 2025 to protect the environment.

The newly developed paper straws are 100 per cent biodegradable as well as safe and easy to use and consumers can purchase the new packs starting this February.

Speaking on the paper straws for Milo Ready-To-Drink (RTD), Mr Wassim Elhusseini, the MD/CEO for Nestlé Nigeria, said: “We are proud to take this leading action to protect the environment.

“Transforming how we make, use, reuse and recycle our packaging plays an important role in the bold commitments we have made to reduce packaging waste and mitigate climate change.”

“This is proof that Nestlé and other companies can be a force for good in society by providing products that are good for people and good for the planet,” Mr Wassim reaffirmed.

Also, Mr Olutayo Olatunji, Category Manager, Beverages, Nigeria, stated that, “By introducing papers straws, Milo is shoulder-to-shoulder with consumers to improve our environment.”

“We are doing our best to guarantee that our consumers continue to enjoy the delicious MILO RTD they love with the added assurance that it is packaged safely and sustainably,” he further said.

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Nigerian Int’l Trade Expert Unveils Platform to Link Buyers, Sellers

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Olugbemiga Ojo EXIM Trade Options

By Modupe Gbadeyanka

One of the major problems Nigerian manufacturers face, especially those on a small and medium scale, is selling their products in the international market.

Selling for export is what many people see as a daunting task but for those who know the nitty-gritty, it is one of the easiest forms of trade.

It is unfortunate that this gap seems to have been left wide open and this may have prompted a Nigerian international trade expert, Mr Olugbemiga Ojo, to take up the task to assist business owners to tackle this issue head-on.

The alumnus of the Harvard Law School on Thursday, February 4, 2021, launched a platform called EXIM Trade Options.

The initiative, which was introduced under Lakinberg LLC, is to boost export and import trade on the African continent and across the world.

The trading platform is structured to manage the end-to-end of the supply chain for both importers and exporters from any part of the world with the protection of the legal framework and insurance against losses.

It provides array of opportunities, with four payment and service packages to accommodate different capabilities including SMEs.

Speaking at the unveiling, Mr Ojo, a Notary Public in Washington DC and the State of Maryland, explained that the new platform creates a seamless flow of the supply value chain linked to reputable buyers and sellers around the world.

He assured that the company will provide end-to-end support to clients’ transactions “whether you buy, sell, or want to see samples [and provide] matches for goods and services that will accelerate your business growth.”

This, Business Post gathered the company hopes to achieve this with the assistance of the brilliant minds on the team, which include Mr Joel Patenaude, who is the Executive Vice President of the company, and Mr Peter Ojo, the Vice President of the firm.

The CEO of Lakinberg LLC, Mr Olugbemiga Ojo, is a renowned corporate commercial attorney with expertise in international trade law.

No wonder at the launch of the platform, several dignitaries and stakeholder in the industry were present to honour him, including the MD/CEO of the Nigeria Incentive-Based Risk Sharing System for Agricultural Lending (NIRSAL), who was represented by the Assistant General Manager Mr Eze Nwakanwa.

Others at the event were the CEO of the Nigerian Export Promotion Council (NEPC) represented by Mrs Getrude Ukuoanem; Mr Tunde Sodade of Lekki Free Trade Zone and Mr Gary Scotland, the Head of West Africa Trade and Investment Hub at United States Agency for International Development (USAID).

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Cold Stone Creamery Unveils Mobile App

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Cold Stone Creamery

By Ahmed Rahma

A leading ice cream brand across the world, Cold Stone Creamery, has launched a mobile application and an e-commerce site to make it easier for its Nigerian customers to make orders.

The company disclosed that the new app is simple, fast, easy to use and offers indulgence on the go, expressing optimism that it would grow its customer base.

“As a food and lifestyle brand, we are all about bringing satisfaction to our customers as well as making their lives easier,” the Marketing Director of Eat’N’Go, Mr Ilyas Kazeem, stated.

“We have offered all kinds of indulgences over the years, and we believe that our customers enjoy our products. It has only become expedient that we make things easier for them by bringing indulgence right to their pocket.

“Now, our customers can order their favourite flavours from the comfort of their homes and have their ice cream delivered to them in minutes. They will also enjoy 50% off select items when they order using the App,” he added.

Commenting further, Mr Ilyas revealed how the brand is fast embracing digital innovations, saying, “Despite being a food brand, we are very big on digital innovations.

“The world is evolving and it’s important who also move with it. So, why not make their favourite dessert available just by tapping a few buttons on their phones.

“We believe that the launch of this App and E-Commerce site is a step in the right direction and we will continue to initiate ground-breaking innovations.”

Cold Stone Creamery is a franchisee of Eat’N’Go Limited. Together with the sister companies, Domino’s Pizza and Pinkberry Gourmet Frozen Youghurt, Eat’N’Go is always on the outlook for initiatives to better serve their customers.

Earlier in 2020, Cold Stone partnered with Jumia as a means to offer delivery services to her customers.

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Unilever Sells New Closeup Variant on Jumia at Lower Prices

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Closeup Triple Fresh Formula

By Aduragbemi Omiyale

In its determination to make its latest toothpaste variant, Closeup Triple Fresh Formula, accessible and available to consumers across Nigeria at the best market prices, Unilever has partnered with Jumia Nigeria.

The global fast-moving consumer goods manufacturer explained that it collaborated with Jumia to reach millions of Nigerian customers through an online platform with the widest reach in the country.

Also, with the partnership, Unilever is offering customers free delivery on its laundry, hygiene and seasoning products on Jumia Express which makes delivery within 24-48 hours possible.

“As Nigeria’s leading e-commerce platform, the partnership with Jumia will let Closeup meet its millions of users across the country and give them the opportunity to get the new Closeup Triple Fresh.

“Like the best brand that gives long-lasting freshness, the new Closeup with Triple Fresh cleans deeply, fights up to 90 per cent of bacteria, and cools intensely. It gives superior cleaning, protection and cooling benefits which leaves customers fresh and protected.

“This partnership with Jumia will help drive awareness for Closeup Triple Fresh and increase purchase intent of customers,” the Field Sales Manager Unilever Nigeria, Ibidare Adegunle, said.

Also commenting, the Chief Commercial Officer at Jumia Nigeria, Ms Omolola Oladunjoye, explained that, “This partnership is part of our commitment to ensuring Jumia customers continue to have access to quality products with ease and comfort while keeping safety measures at this time.

“Unilever is a household name in the FMCG sector with a track record of quality products that meet the daily needs of our customers.

“We are partnering with them to deepen consumers’ access to essential products at the best market prices and also enjoy the additional benefits such as free and speedy delivery on our Jumia Express platform.”

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