By Modupe Gbadeyanka
Content creators in Nigeria and Ghana using Facebook, a social media application owned by Meta, can now earn money from the platform through in-stream ads and ads.
A statement from the tech giant on Monday said the two new features are now available from today, July 1, 2024.
It stated that the in-stream ads on Facebook and Facebook ads on Reels would enable creators to earn money for crafting original videos and cultivating community.
In-stream ads can play before, during or after on-demand videos, whether it is pre-recorded content or when publishing a recording of a previous live stream.
Meta noted that types of in-stream ads include pre-roll ads (which play before a video starts,), mid-roll ads (which play during videos), image ads (static image ads that display beneath the content) and post-roll ads (ads which appear at the end of videos).
It further explained that ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
However, to enjoy these features, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old. Additionally, for in-stream ads creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators, the Global Partnerships Lead for Africa, Middle East and Turkey (AMET) at Meta, Ms Moon Baz, commented.
Adedapo Adesanya 
Business Post Contributor