5 Reasons Why TikTok Ads are Better Than Facebook Ads for Targeting Gen Z Baddies

Image

By Kenneth Horsfall

In the world of digital marketing, staying ahead of the curve is essential, especially when it comes to reaching the ever-elusive Gen Z audience. These tech-savvy individuals, born between the mid-1990s and the early 2010s, have distinct preferences and habits when it comes to consuming content. TikTok, the short-form video platform that has taken the world by storm, has emerged as a powerful advertising medium, particularly when targeting Gen Z.

With TikTok’s meteoric rise in popularity and Facebook’s continued dominance, businesses must make informed choices about where to invest their advertising dollars. This article will explore five compelling reasons why TikTok ads outshine Facebook ads when it comes to effectively targeting Generation Z.

Why Does Gen Z Baddies Love TikTok

The first and most compelling reason why TikTok ads outshine Facebook ads for targeting Gen Z is the platform’s popularity among this demographic. Gen Z gravitates towards TikTok’s short video format and engaging content. TikTok is their go-to app for entertainment, education, and inspiration. According to a 2022 survey by Piper Sandler, TikTok has surpassed Instagram as Gen Z’s preferred social media platform. It’s where they spend a significant portion of their online time, making it a prime location for advertisers looking to make an impact.

Another reason is the Viral Potential in TikTok, TikTok is known for its viral challenges and trends, where user-generated content can quickly gain immense popularity. This viral potential can work to a brand’s advantage when creating TikTok ads. A well-crafted and engaging ad has the potential to go viral, spreading brand awareness far and wide. Facebook, while still a platform with a broad reach, doesn’t have the same propensity for content to go viral in the same way that TikTok

Why Tiktok Ads Are Better Than Facebook Ads For Targeting Gen Z Baddies

Native Content Creation:

TikTok excels in providing a platform that encourages creative expression, and it has seamlessly integrated advertising into its format. Users are accustomed to seeing a wide variety of content, both organic and sponsored, which blurs the line between the two. In contrast, Facebook ads are often perceived as intrusive, disrupting the user experience. TikTok’s seamless blending of advertising within user-generated content ensures that Gen Z viewers are more receptive to the ads they encounter, as they mimic the content they’re already engaging with.

Short and Snappy Content:

TikTok’s videos are typically brief, ranging from 15 to 60 seconds, making them well-suited to Gen Z’s shorter attention spans. Facebook, on the other hand, is inundated with longer-form content that may not be as appealing to this audience. TikTok’s bite-sized videos are more engaging and easier to digest, ensuring that ads capture and maintain the viewer’s attention.

Algorithmic Reach and Discovery

TikTok’s content discovery algorithm is finely tuned to surface content that is relevant to individual users. This means that TikTok ads have a better chance of reaching Gen Z users who are genuinely interested in the product or service being advertised. On Facebook, content is often shown to users based on their network connections, which may not always align with Gen Z’s interests and preferences. TikTok’s algorithm allows brands to target their audience with pinpoint accuracy, ensuring their messages reach the right people.

Creative Opportunities

TikTok offers advertisers a plethora of creative tools and features to craft engaging ad campaigns. From viral challenges and interactive filters to user-generated content campaigns, TikTok’s creative potential is virtually limitless. Gen Z is highly receptive to innovative and fun ad content, and TikTok provides the perfect playground for brands to experiment and connect with their target audience. Facebook, while also offering various ad formats, doesn’t provide the same level of creative freedom and interaction.

Data-Driven Targeting

TikTok’s data-driven targeting capabilities are designed to help advertisers reach their intended audience with precision. The platform’s algorithm considers user behaviour, interests, and demographics to deliver ads to those who are most likely to engage with the content. This ensures that your marketing budget is spent efficiently, and your message reaches the right Gen Z users. Facebook, with its rich user data, also provides targeting options, but TikTok’s algorithm appears to have a more Gen Z-centric approach.

Authentic Influencer Marketing

Influencer marketing is a powerful tool for reaching Gen Z, and TikTok is particularly conducive to this strategy. Many Gen Z users follow and trust their favourite TikTok creators. Brands can collaborate with influencers to create authentic and relatable content that resonates with their target audience. This authenticity is often hard to achieve on Facebook, where users are more accustomed to a mix of personal and professional content.

Conclusion

While Facebook ads remain a valuable advertising channel, TikTok has surged ahead as the go-to platform for targeting Gen Z. Its popularity, native advertising experience, creative opportunities, data-driven targeting, and influencer marketing potential make it a powerful tool for brands looking to connect with the younger generation. As Gen Z continues to shape the consumer landscape, businesses that prioritize TikTok advertising are more likely to succeed in engaging this dynamic and influential demographic.

My name is Kenneth Horsfall and I’m the creative director and founder of K.S. Kennysoft Studios Production Ltd fondly called Kennysoft STUDIOs. Kennysoft STUDIOs is a Nigerian Video and Animation Production Studio. And also, the founder and lead instructor at Kennysoft Film Academy. I can be reached via [email protected]

Share
Related Stories
Image
19-February-2024

Christianity: The Social Media War Against RCCG and Adeboye

By Nneka Okumazie Africa is a continent where the little that people have is never enough. What people have is never maximized for purposes. The problem is always that more is not available. So, when things get worse, it is never because of a lack of prudence, since several opportunities in the past, when things were easier, had been lost. Africa is a continent where those who observe that they are better than others in some respects, forget to notice how many more are far better than they are. They sit on how they are better and lose out on

Image
31-January-2024

Marketing and Retail Trends 2024

By Zuko Mdwaba The more data accumulates, the greater the likelihood that additional services and applications will access this data. However, the uncontrolled accumulation of large amounts of data is not expedient and leads to system inertia, so reducing this “data gravity” will be an important goal in 2024. As part of this, we expect IT and marketing departments to invest more in technical solutions to harmonise different data sources. This will give them more control over their data and at the same time more flexibility to focus on creative tasks, such as the conception and implementation of creative campaigns.

Image
19-February-2024

From Transaction to Transformation; The NDDC Way

By Jerome-Mario Utomi A peep into the profile of members of the present board and management of the Niger Delta Development Commission (NDDC), an agency conceived in the year 2000, as a fresh beginning and a more focused effort on development in the Niger Delta with its mission chiefly to sustainably develop the region in terms of infrastructure and human capital, will reveal that it is arguably filled with some of the best trained and most highly skilled personalities from the Niger Delta region, in the history of the commission. For instance, Chiedu Ebie, a lawyer, technocrat, former commissioner, former

More Stories
Image
15-August-2017

Investors Lose N295b as Access Bank Trades N1.9b Shares

By Modupe Gbadeyanka Trading activities on the floor of the Nigerian Stock Exchange (NSE) further closed in the red territory on Tuesday as profit taking persists. Business Post reports that the market capitalisation suffered a heavy loss at the close of transactions, dropping below N13 trillion mark. Specifically, the market capitalisation shed N295 billion to settle at N12.8 trillion, while the All-Share Index (ASI) slumped by 854.36 points to end at 37,096.60 points. The stock market, which crashed by 2.25 percent, closed today’s trading with 11 gainers and 35 losers. The decliners were led by Dangote Cement, which depreciated by N10 to

Image
13-June-2017

Teachers Jostle for Maltina N6m Prize, Submit Entries

By Modupe Gbadeyanka The search for 2017 Maltina Teacher of the Year (MTOY) has gathered increased momentum as more teachers across the country have been taking advantage of the opportunity by visiting the MTOY website to submit their entries. At the flag-off of the event last month, organisers of the awards ceremony encouraged teachers in both public and private secondary schools to participate in the innovative award aimed at rewarding teachers and the teaching profession in the country. Information reaching us from the Corporate Affairs Adviser of Nigerian Breweries Plc, Mr Kufre Ekanem, which sponsors the programme, disclosed that entries

Image
06-March-2023

First Bank Digital Platforms Fully Back After Routine Maintenance

By Modupe Gbadeyanka Business Post has confirmed that First Bank of Nigeria Limited, a tier-1 banking institution, has completed the routine maintenance of its IT infrastructure. The commercial bank announced over the weekend that its customers would experience service downtime because of the scheduled maintenance. “We are running scheduled maintenance on our platforms from 9:00 pm – 7 am on March 4 and 5, 2023. We will be back up and ready for you from 7 am,” the notice seen by Business Post on Friday, March 3, read. During this period, some customers of the lender had difficulties using the

Image
20-May-2023

Naira Appreciates to N773/$1 Amid Devaluation Fears, FX Scarcity

By Adedapo Adesanya The Naira appreciated against the Dollar at the Peer-2-Peer (P2P) segment of the foreign exchange (FX) market on Friday, May 19, amid headwinds, including forex scarcity and news of another devaluation of the local currency by the Central Bank of Nigeria (CBN). This was spurred by the weakening of the Nigerian Naira to N465/$1 on Wednesday in the Investors and Exporters (I&E) window of the FX market, though it appreciated the next day to N463.00/$1. Yesterday, the domestic currency maintained stability against the greenback in the official market as its value remained at N463.00/$1 at the close

Image
30-July-2018

Asian Markets Tumble after Tech Stocks Crash in US

By Investors Hub Asian markets closed mostly lower on Monday after technology stocks led a slide in U.S. stocks on Friday. The dollar held steady against its peers, while oil traded mixed after the release of U.S. GDP data and amid renewed concerns around the U.S.-China trade war. Investor focus shifted to key central bank meetings this week. The Bank of Japan began a two-day policy meeting today, with analysts expecting the central bank to discuss reducing investments in ETFs tracking the Nikkei 225 Index. The Federal Open Market Committee is widely expected to leave interest rates unchanged when it

Image
31-August-2016

NEXIM Bank, Bauchi To Boost Non-oil Sectors

By Modupe Gbadeyanka Governor Mohammed Abdullahi Abubakar of Bauchi State has disclosed that the state was collaborating with NEXIM Bank to improve the non-oil sectors. According to Mr Abubakar, the state government and the bank is looking at how to explore opportunities in export-oriented investments in agro-processing, solid minerals and solid minerals. He further disclosed that both parties are brainstorming on how to utilise the N500billion Export Stimulation Facility (ESF) and the N50 billion Export Rediscounting and Refinancing Facility (ERRF). In order to make this achievable, the Acting Chief Executive Officer of NEXIM Bank, Mr Bashir Wali, met with the

Image
18-August-2023

inDrive Invests in Car Seat Covers for Better Ride-Hailing Service

By Adedapo Adesanya Ride-hailing service, inDrive, has announced an investment of over seven million Rand to acquire top-notch car seat covers across Africa to create comfort for its customers. The mobility and urban service headquartered in California, USA, has distributed this to drivers in one of its crucial market, South Africa. inDrive, has seen extensive distributions in major cities like Johannesburg, Pretoria, and Durban. According to a statement seen by Business Post, this underscores the company’s unwavering commitment to the drivers and passengers that constitute the backbone of the gig economy. “The local driver community has greeted this initiative with

Image
28-September-2017

NB Plc Donates Medical Facilities, 100kva Generator to Immigration

By Modupe Gbadeyanka A newly constructed, fully equipped clinic and 100KVA generator has been commissioned and donated to the Nigerian Immigration Service (NIS) in Ikoyi, Lagos State by the management of Nigerian Breweries Plc. Mr Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, who represented the company’s Managing Director, Mr Johan Doyer, explained that the gesture was in line with the brewer’s philosophy of winning with Nigeria and to confirm it identifies with the vision and mission of key stakeholders in the Nigerian project. Mr Ekanem added that the donation of the facilities was a gesture that would contribute to the

Ad
Ad
Recent Stories
Image
22-February-2024

Nashaira Belisa Takes Project OMI to Lagos Orphanage, School

By Adedapo Adesanya  Miss World Curacao 2024, and Curaçao’s delegate to Miss World 2024 in India, Miss Nashaira Belisa, an influential humanitarian and businesswoman, has launched PROJECT OMI. OMI, meaning water in the Yoruba Language, is a transformative initiative focused on addressing the critical need for clean water in orphanages and communities across Nigeria and Ghana. She is using this initiative to change the world, one drop of water at a time. The project, aptly named OMI, is a testament to Belisa’s commitment to making a lasting impact beyond the realm of beauty pageantry. Belisa’s dedication to clean water accessibility

Image
22-February-2024

Senate Confirms Cardoso, Yuguda, 10 Others as CBN MPC Members

By Adedapo Adesanya The Senate has confirmed the appointment of 12 persons as members of the Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) ahead of next week’s eagerly awaited interest rate-setting meeting. This confirmation comes after a report of the Committee on Banking, Insurance and other Financial Institutions was considered during plenary on Thursday. The confirmation of the new MPC members comes days before the first policy meeting of the apex bank under the new CBN governor, Mr Olayemi Cardoso, who by his position will be the chairman of the committee. The meeting has been slated

Image
22-February-2024

Purple Real Estate Welcomes Umar, Oladimeji to Board

By Adedapo Adesanya Nigerian real estate platform, Purple Real Estate Income Plc, has made significant changes to its board, marking a pivotal moment in the company’s growth strategy amid current macro headwinds. The reshuffle brings on Mr Aminu Umar and Mr Olasunkanmi Oladimeji to join the board as Non-Executive Director and Executive Director. The duo of Mr Umar and Mr Oladimeji will take over from Mrs Osareme Archibong and Mrs Fiona Ahimie, both outgoing Independent Non-Executive Directors, according to notice on NASD OTC Securities Exchange, where the company trades its securities. Commenting on the changes, the Chairman of the board,

Image
22-February-2024

AFCON 2023: Nigerian Content Creators See 200% Rise in Revenue, Views

By Adedapo Adesanya Content creators in Nigeria saw a 200 per cent increase in views and revenue between December 2023 and February 2024, a new study shared with Business Post showed. According to new data released by StarNews Mobile, an African video streaming platform, content creators across Africa experienced a 300 per cent surge in revenues during the 2023 Africa Cup of Nations (AFCON) held between January 13 and February 11, 2024, reaffirming the massive surge in consumption of hyper-localized content from the continent. Based on metrics from StarNews Mobile’s platform, creators in Nigeria were only outshone by their peers

Image
22-February-2024

Two Die, 15 Rescued in Ikoyi-Lekki Link Bridge Boat Mishap

By Modupe Gbadeyanka Two persons have been confirmed dead in a boat accident that occurred on Wednesday night at the Ikoyi-Lekki Link bridge in Lagos. The Lagos State Emergency Management Agency (LASEMA), which confirmed the incident, stated that 15 persons were rescued in the mishap. The agency stated that the boat, which was conveying 17 passengers, was heading to the Ikorodu area of the metropolis from its take-off point, Sandfil, when it capsized at the Powerline area of the popular bridge. It said the body of a female passenger, who drowned, was recovered, while the corpse of the male passenger

Image
22-February-2024

NPPAN Targets $10bn Contribution to Nigeria’s GDP via Palm Biomass

By Adedapo Adesanya The federal government will sign a Memorandum of Understanding (MoU) with the Malaysian government to develop palm biomass in the country as part of efforts to utilise one of the undertapped farm produces in the country. Mr Alphosus Inyang, President of the National Palm Produce Association of Nigeria (NPPAN), made this disclosure, saying palm biomass is a multi-billion dollar economy. “Biomass simply means agricultural waste and we are talking about turning waste into wealth,’’ he said in an interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja. The president said NPPAN was working with

Image
22-February-2024

Salesforce Introduces Clean Energy Programme Management

By Modupe Gbadeyanka A new solution to help electric, gas, and water utilities increase customer participation in clean energy programmes has been introduced by Salesforce. The initiative known as Clean Energy Programme Management for Energy & Utilities Cloud streamlines the launch, management, and oversight of energy efficiency, conservation, electrification, and EV charging programs. It helps utilities manage clean energy initiatives with connected data — like energy usage and billing information — and personalised engagement to promote relevant programmes. This platform also digitises and simplifies the application process for customers, participating contractors, and utility program staff to help increase clean energy

Image
22-February-2024

Dangote Sugar to Borrow N50bn from Commercial Paper Sales

By Aduragbemi Omiyale The management of Dangote Sugar Refinery Plc is requesting about N50 billion from capital market investors for its short-term working capital and funding requirements. The sugar miller will get the funds from investors through the sale of commercial papers and has promised to repay in about nine months’ time. The CP sales will be conducted under its N150 billion commercial paper issuance programme approved by the regulatory authorities. It is the first series the company is selling this time and it specifically has a tenor of 266 days with a discount rate of 15.92 per cent and

Image
22-February-2024

NASD Unlisted Security Index Depreciates by 0.77%

By Adedapo Adesanya A 0.77 per cent loss was suffered by the NASD Over-the-Counter (OTC) Securities Exchange on Wednesday, February 21 following profit-taking in three stocks. Aradel Holdings Plc went down by N49.50 during the session to close at N2,476.50 per share versus the previous day’s N2,526.00 per share, Central Securities Clearing System (CSCS) Plc depreciated by 37 Kobo to end the day at N19.63 per unit compared with Tueday’s closing price of N20.00 per unit, and FrieslandCampina Wamco Nigeria Plc deflated by 7 Kobo to settle at N74.43 per share, in contrast to the N74.50 per share it traded

Image
22-February-2024

Naira Appreciates at Official Market, Falls at Black Market

By Adedapo Adesanya The Naira appreciated against the United States Dollar in the official market and the and the peer-to-peer (P2P) windows of the foreign exchange (FX) market but depreciated in the parallel market on Wednesday, February 21 as several scare tactics to ease the weakening local currency continues. In the Nigerian Autonomous Foreign Exchange Market (NAFEM), the domestic currency gained 0.6 per cent or N8.66 on the greenback to close at N1,542.58/$1 compared with the previous day’s N1,551.24/$1. However, the Naira maintained stability against the Pound Sterling and the Euro in the spot market in the midweek session at